All roads lead to Rome, but only one road leads to good advertising.
At Narrow Door, we strive to create razor-sharp, soul-piercing ideas. We discard all but the very clearest thoughts, let go of our natural love for everything digital, and never allow past success to blinker our vision. In all our communications, we tell a unique story with humour, honesty and the utmost simplicity.
We are insight-driven and emotion-led. We craft stories with visuals, words and sounds to evoke a sensation in the mind of our viewers. An intent to consider and a preference to choose. We are media agnostic yet our campaigns were often cited as case studies by Facebook, Google and Youtube.
Through the narrowest door will emerge works bound for the widest audience.
◤DigiZ Awards 2023◢
Best of Show - Brand
Best Gaming Integration Strategies - Gold
Best Conversion Optimisation Strategies - Gold
Best Acquisition & Retention Strategies - Silver
Best Cross-Platform Campaign - Bronze
◤iabHK Digital Awards 2022◢
Best Digital Campaign of the Year
Best Use of Content Innovation - Gold
◤AGENCY OF THE YEAR AWARDS 2023◢
Boutique Agency - Gold & Local Hero
Creative Agency - Gold & Local Hero
Production Agency - Gold & Local Hero
Independent Agency - Silver
Agency Team - Winner
◤MARKies Awards 2023◢
Best Idea - Branded Content - Silver
Best Idea - Social Media - Silver
◤2022 Effie Awards Hong Kong◢
Beauty/Fragrance/Personal Care - Bronze
Commerce & Shopper: Crisis Response/Critical Pivot - Merit
Influencer Marketing - Merit
◤MARKies Awards 2022◢
Best Use of Social Media - Gold
Best Idea - Video - Bronze
Best Idea - Influencer - Silver
Best Use of Influencer - Bronze
◤AGENCY OF THE YEAR AWARDS 2022◢
Best Agency Culture - Gold & Local Hero
Independent Agency - Silver
Influencer Agency - Bronze
🚑 “Crossing Frontlines, Together” Exhibition: Now in Central Market!
Medicins Sans Frontieres (HK) is now holding the “Crossing Frontlines, Together exhibition in Central Market (G/F Oasis) from 8th to 15th Nov.
The 8-day exhibition includes not only a replica of our iconic Medicins Sans Frontieres offroad car, and some of the real medical supplies and equipment we use on front line, but also a gallery of the milestones in our 30-year history in Hong Kong. We invite you to review the lifesaving journey that is made possible thanks to the support from different sectors in Hong Kong.
See you all in Central Market this week!
Exhibition Info
Date: 8-15 November 2024
Time: 10am – 10pm
Venue: G/F Oasis, Central Market
Event Website: https://bit.ly/3UMkjmP#MSFHK#CrossingFrontlinesTogether#MSFSUV
A remarkable evening at MARKETING-INTERACTIVE's MEA awards 2024.
We are thrilled to win Gold for two consecutive years for MSD, along with 1 Gold, 1 Silver, and 2 Bronze for our new client, TamJai SamGor, as well as 1 Bronze for our new client, Hang Seng Bank.
MSD "Men's Survival Guide" 💉🧟♀️🧟🧟♂️🧟♀️🧟🧟♂️👯♂️👯♂️👯♂️
🥇Excellence in Content Marketing - Gold
Tamjai Samgor International "Hot Dish Launch" 🍲🔥👨🚒👨🚒👨🚒
🥇 Excellence in Viral marketing - Gold
🥈 Excellence in Creative Design - Silver
Tamjai Samgor " Culinary Kung Fu" 🍜👹🥢👊👊🦵🦵
🥉 Excellence in Advertising - Bronze
🥉 Excellence in Launch/Rebranding - Bronze
Hang Seng Bank "Our Little Great Stories" 🏦🧑🍼🥋🧒👵🚢👩🍼
🥉 Excellence in KOL Partnership - Bronze
Achieving excellence across various categories for clients of different natures—both new and established—year after year is our strength and goal.
#MarketingExcellenceAwards2024
As a new player in the market, how can Swisse stand out in the crowded landscape of NMN products in Hong Kong?
We began by narrating the story of a DNA strand, presenting it in a way that is poetic yet resonates with beauty mavens. While many competitors either downplay the scientific breakthroughs behind NMN or oversimplify its anti-aging benefits, we chose an honest approach. We emphasize that beauty is not a one-time fix; rather, it requires a sustainable “beauty system” that continuously repairs, detoxifies, and regenerates cells. In addition to our brand narrative, we created a series of educational videos and social assets aimed at demystifying NMN and addressing common misconceptions.
We are careful not to fall into the trap of merely appeasing consumer expectations by telling “what itchy ears want to hear.” We are not selling “The Substance” afterall. Our concept, 美得入微 (translated as “Beauty in its Finest”), draws inspiration from the classic “Power of Ten” by Charles and Ray Eames, which reminds us that true beauty emerges from the smallest details. We take a cosmic view of nature and the inward journey of gene replication. The best beauty solutions come from within, rather than being just skin deep.
SWISSE NMN Launch Thematic Video & KV
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Client: SWISSE HK @swisse_hk
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Creative agency: @narrowdoorltd
Agency Team: @badmuji @cherrysweettt @szzling @iam512 @steppluk @liwingyannn @chiulylyly @dickson_cts
| Production: HONNE CREATES @honne.creates |
Director．@frank_look
Photographer & Art Dir．@leemanphoto
Producer．@gypsylam
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Artist． 梁洛施 @isabella.leong
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DOP．@igloosiuming
AC．Tung / Gaffer．Chi Suk
PM．Kuen
Director Asst．@daniiikwok
Art team．@lhm.ing @unaueet Lok
Production．Kau, Ben, Hei, Kenny, Lok
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Post production．@seesawpostproduction
Post producer．@dick_fai_ @_______yorokobi0210
Offline editor．@dumdumboyedit
VFX．@terence_cheng104
Colorist．@allencham.color
Audio mixing．Gary
CG．@kimhopuikim
Music composer．@yukilovey
Photog Asst．Martin & @samson33x & @jimmy0461
Art team．@lhm.ing @unaueet
Retoucher．@hercules_au
#美得入微#SWISSEHK#NMN
Thanks TamJai clients for the opportunity and Marketing Interactive for the coverage. Instead of using AI o CGI, our team insisted to create the "World of Tasty fibre" with real veggie in a studio set. The art direction and human-made approach is definitely our signature dish. Credits go to our production partner team headed by ManLam & Inma of Plan B Productions.
Client: Tam Jai & Tam Jai 3 Gor
Agency: Narrow Door
Joseph Mok, Stepp Luk, Krystal Cheng, Jolin Chan
Joyce Li, Tammy Chiu, Carol Tam
Production House: Plan B Film Production
Director: Manlam @messymanlam
Producer: Inma Yip @popeyedog
DP: Sze Long @szelong_story
Gaffer: Hero @herophm
Production Manager aka food stylist : 豪 @lalado418
Art Director: Paperskin @paperskingk
Art team: Twiggy @twiggytang / Lisa @lisacowcowlai / Nat @_nokkk / Bala @pyt_1499
Stylist: 0B @0b0bb0bbb
Make Up & hair : Ide @idekwan Tin
Casting: Bonnie
Talent: Karl @_karl.hy
Post Production: 18andahalf @eighteenandhalf
Producer: Ling @lingtoni119
Offline Editor: Elvan @elvanlau1213
Online Editor: Lavi @laviiiiiii
Colorist: Chow Chung @chungchow1945
Audio Mixing: Ball Ball @labroe_lee
VO: 家英哥
www.planbfilmhk.cominfo@planbfilmhk.com
Plan B Film Production
#planbfilmhk#production#productionhouse
Introducing the world's slimmest foldable phone - Honor Magic V3, built with Google Cloud AI. The target audience is set at mature businessmen who look for a smart & stylish business phone for their daily tasks. We obviously set the bar a little higher. Public response has been overwhelming, and the sale reflected it. The signature reddish brown model was sold out in just a week. Mission accomplished.
Jolin joined us after her graduation from PolyU. She is the recipient of Narrow Door's Best Female Copywriter Scholarship in 2022. Her student project for our MSD client became the backbone of this year's "Men's Law of Survival" campaign.
Deputy Editor, North Asia, at Marketing Interactive | journalism | PR | marketing
Happy Monday!!!
So proud to see many Gen Zers from the agency scene explain how they embrace challenges when pitching!!!
This time we have Jolin Chan from Narrow Door!!
#genz#pitching
Narrow Door, a creative agency skilled at crafting stories that connect brands and consumers, has collaborated with TamJai SamGor #譚仔三哥 for their latest campaign. The client is relaunching its signature dish, #獨門三酸撈薯粉 (mixed potato starch noodle in SamGor's Hot & Sour Sauce #三酸汁). Narrow Door's scope of work includes producing videos & key visuals (KV), and designing the menu for the relaunched noodle product. Together, we aim to transform the dining experience into an interactive Kung-fu adventure for the diners.
The diners become the heroes of their culinary journey as they are personally invited to mix the noodles with the sauce, unlocking a whole new level of engagement and enjoyment.
Drawing inspiration from the popular movie "Twilight of the Warriors: Walled In" #九龍城寨之圍城 and the world of "Kung Fu”, we merge the art of martial arts with the art of noodle mixing! #伍允龍 aka 龍仔 Philip Ng, the villain (王九) from the movie, demonstrates a 3-step noodle mixing (#一混二倒三撈起) technique in the video that will make your taste buds tingle and your senses soar.
#一混 〖 浪捲三酸汁 〗 輕手MIX勻三酸汁，喚醒沉澱精華；
#二倒 〖 三酸汁轟淋天下 〗將三酸汁「轟呀！」ALL-IN晒落碗；
#三撈起 〖 摩打快撈手 〗 最後起手狂撈，直至三酸汁均勻佈滿香辣單骨雞翼、彈滑燕餃同Q彈薯粉！
TamJai SamGor Jeh Jeh (#三哥姐姐), the Mixing Master herself, takes centre stage, teaching 龍仔 the art of noodle mixing. This not only highlights the flavours of the mixed noodles but also brings the brand identity to the forefront.
To further enhance the "Kung Fu'' theme and add authenticity to the campaign, we invited Andy Seto (#司徒劍僑), the local comic artist who created the manga series "City of Darkness"《九龍城寨》from which the movie originated, to participate in the design of the campaign’s key visual. This helps transport the audience directly into the heart of the action. The timely and trendy marketing campaign has truly captivated the hearts of the consumers and received a very favourable response.
Creative agency : Narrow Door, one of The Bees
(Founder: Terry Tsang)
Tam Jai International Co. Limited 譚仔國際有限公司Narrow Door#TheBees_VideoMarketing
We are grateful that our work for Samgor's latest limited-time offer campaign got picked up by marketing-interactive. It's been a pleasure to work on this account as the clients respond quickly to the market trend as much as we do.
https://lnkd.in/dgdrGQBm
TamJai SamGor Mixian has reinterpreted Chinese martial art "kung fu (#功夫)" in its latest campaign, upon the return of its signature mixed noodles in SamGor hot and sour sauce.
Done in #collaboration with creative agency Narrow Door and PR agency #TheBridgeAgency, the campaign features Philip Ng (#伍允龍), one of the main characters in the recent popular local action film "Twilight of the Warriors: Walled In" (#九龍城寨之圍城), showcasing his special "kung fu" including his noodle stirring skills.
In a conversation with MARKETING-INTERACTIVE, Maggie Sze, marketing director of TamJai SamGor Mixian, said the campaign aims to capture SamGor's brand identity as a Hong Kong-born brand steeped in local flavours.
#campaign#brand
