Narrow Door’s Post

Here we go, Unreal and Ai the next frontier…

It seems to be the industry standard for 1 person to do all these different roles! Personally I think this is the reason why the quality bar has dropped so low over recent years! Quality comes from spending time perfecting the one craft to provide the higher level of quality that is not seen now because there are so many different roles that need to be fulfilled by the 1 person. Cheaper way of doing business why hire multiple highly trained people when 1 person will do the jobs for a cheaper price.

Bodyform is back at it, calling for better period education in their latest campaign, ‘Never Just a Period’. #GoodAdsMatter With a history of smashing taboos and sparking honest conversations about women’s bodies, this ad, too, tackles the issue head-on. The narrative revolves around how inadequate education and guidance about periods can lead to confusion and anxiety at any stage of a woman's life. With a mix of live action and animated sequences, paired with a Greek chorus inspired soundtrack, the ad takes us through a series of confusing times and often daunting scenarios—from tampon instructions to missed periods, and the realities of motherhood. What makes this campaign stand out is its creative execution. The actual stop-motion footage is combined with carefully crafted 2D effects to create a unique visual experience. The choice of design elements and minimal VFX shots add to the raw and authentic feel of the ad, making it not just a better call for education, but also a piece of art in itself, right? 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟱𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://lnkd.in/dg3JEGpK Country: UK Year: 2024 Brand: Libresse / Libresse Team: Tanja Grubner & Luciana de Azevedo Lara Agency: AMV BBDO CCO/CD: Nicholas Hulley, Nadja Lossgott Producer: Rebecca Scharf Creative Team: Lauren Peters, Augustine Cerf Creative Design Director: Vanessa Fowler Kendall Designer: Dian Sofia Junior Producer: Lilli Burridge Payne Account Team: Henrietta Corley, Semran K., Louise Mather Planning Team: Margaux REVOL, Summer Taylor Production Company: SMUGGLER Executive Producer: Lucy Kelly Producer: Claire Jones Director: lucy forbes DOP: Polly Morgan Production Designer: Alex Holmes Production Manager: Ellie Sanders Wright Photographer: Aleksandra Martinovic Casting: Ali Fearnley VFX: Framestore Creative Director: Sharon Lock Producer: Sara Beckman Producer Asst.: Jamie Scott Producer Coordinator: Rachel Knight VFX Supervisor: Murray Butler FX: Philip Child 2D Animation: Jocie Juritz Flame Lead: Andy Salter Flame: Paul O'Brien, Vinny David Nuke Artists: Aitor Echeveste, Håkon Løberg Design: Sharon Lock, Craig Maxwell, Charlie Keeper, Jack Field, Daniella Marsh Editorial: tenthree Producers: Ed Hoadley, Rachel Googder Editors: Ellie Johnson, Elena De Palma, Liam Bachler Asst. Editor: Ella Oliver Colour: Cheat Colourist: Toby Tomkins 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. ––––––––––––––––––––– #Marketing #Advertising #PurposeStudios #PursuePurpose

Aligning technical elements with aesthetic choices in video production requires a thoughtful approach that blends artistic vision with technical know-how. Here are some steps to achieve this alignment: Understand the Creative Vision: Start by thoroughly understanding the creative vision of the project. What mood, tone, and message are you trying to convey? Understanding the desired aesthetic will guide your technical decisions. Collaborate with the Creative Team: Work closely with directors, cinematographers, art directors, and other creatives to ensure everyone is on the same page. Regular communication and collaboration will help align technical aspects with artistic choices. Master Technical Skills: Develop a strong understanding of technical elements such as camera settings, lighting techniques, framing, and composition. Technical proficiency will enable you to execute creative ideas effectively. Experiment and Innovate: Don't be afraid to experiment with different techniques and tools to achieve the desired aesthetic. Innovating and trying new approaches can lead to unique and visually striking results. Consider the Audience: Keep the target audience in mind when making technical and aesthetic choices. What visual language will resonate with them? Understanding audience preferences can inform your creative decisions. Use Visual References: Refer to visual references such as mood boards, concept art, or film stills to guide your aesthetic choices. Analyze how certain techniques are used to evoke specific emotions or convey particular themes. Balance Technical Precision with Creative Freedom: While technical precision is essential, it's equally important to allow room for creative expression. Strive for a balance between technical excellence and artistic freedom. Seek Feedback: Regularly seek feedback from colleagues, clients, or test audiences to gauge how well your technical and aesthetic choices are resonating. Constructive feedback can help refine your approach and ensure alignment with the project's goals. Stay Updated on Industry Trends: Keep abreast of the latest trends and developments in both technical and aesthetic aspects of video production. Staying informed will help you adapt and evolve your approach to meet changing demands. Continuously Learn and Improve: Video production is a constantly evolving field, so dedicate yourself to continuous learning and improvement. Attend workshops, courses, and industry events to enhance your skills and stay inspired.

Exploring Creativity with SORA: A New Dawn for Filmmakers The creative world is buzzing with excitement over SORA, a groundbreaking model that's revolutionizing the way visual artists, filmmakers, and designers bring their ideas to life. SORA's ability to aid in the creative process has been a game-changer, especially for those looking to push the boundaries of reality and abstract expressionism. Multimedia Magic Toronto-based shy kids, a multimedia production company, harnessed SORA for their short film "Air Head," exploring stories once deemed impossible. SORA's surreal capabilities have opened a new era of abstract expressionism, offering a platform for untold stories to be shared globally. Unchained Filmmaking Paul Trillo, an acclaimed artist and director, feels liberated by SORA, allowing him to ideate and experiment without the usual constraints. His experimental videos are testament to SORA's power in bringing new, impossible ideas to life. Generative AI in Brand Storytelling Native Foreign, an Emmy-nominated agency from Los Angeles, uses SORA to visualize concepts and iterate rapidly on creative projects, proving that budgetary constraints need not limit creativity. New Artistic Lanes August Kamp, a musician and multidisciplinary artist, sees SORA as a turning point, enabling the creation of cinematic visuals and opening new avenues of artistry. Digital Fashion and 3D Design Josephine Miller of Oraar Studio leverages SORA to realize technically challenging ideas, enhancing her storytelling and creative process in digital fashion and 3D visuals. Augmented Reality and Instant Visualization Don Allen III, with a background at DreamWorks Animation, appreciates SORA for its ability to prototype augmented reality creatures, focusing on creativity over technical hurdles. Sculpture Meets AI Alexander Reben uses SORA as a starting point for developing 3D sculptures, exploring the potential of photogrammetry and pushing AI beyond its initial scope. In summary, SORA is not just a tool; it's a catalyst for innovation, enabling creatives to explore uncharted territories and redefine the narrative of their art. The future of storytelling and artistic expression is bright, thanks to the limitless possibilities SORA brings to the table. 🌟 Have a look: Sora: First Impressions (openai.com)

Freelance artist, or "yeah, I work 10 jobs" When I first got some good projects, I thought I'd wake up famous the next morning after the releases (ha-ha). But in reality, I was scared to check social media because I didn't know what to expect – silence, hate, approval, media mentions? I felt a strong need to be noticed by both the general public and the professional community. Basically, I wanted sudden, endless love from everyone on the internet (as if that happens). Turns out, getting attention is a whole job in itself.  A job – finding clients.  A job – defending your copyright and interests.  A job – creating art.  A job – promoting yourself as a brand. Now, after any release, I get a headache – having to tell everyone about the project 10 times, dance around on camera, post it on all social media and portfolios, send the successful case to other clients. Some people might enjoy this, but not me. But it's part of the job. As for approval and fame – I don't need others' approval as much as I need my own. Is this good for me as an artist? Did the fee cover my efforts? Did I surpass my previous results? And now, waking up isn't as scary, because I've already proven something to someone. Daria, digital 3D/AI artist, music video director

Costume and makeup are essential components of visual storytelling in film, theater, and television. Costume 1. Character Development: - Personality: Costumes reflect a character's personality, social status, occupation, and personal style. For instance, a business suit can signify professionalism, while casual wear may suggest a laid-back attitude. - Transformation: Changes in costumes can indicate a character’s transformation or development throughout the story. For example, a hero might start in ordinary clothes and end in a superhero costume. 2. Setting and Era: - Historical Accuracy: Period costumes help set the story in a specific historical time, providing authenticity and context. They can reflect the fashion, culture, and norms of the era. - World-Building: In fantasy or sci-fi genres, costumes help build unique worlds and societies, offering visual cues about the world’s rules, hierarchy, and cultures. 3. Symbolism and Themes: - Colors and Patterns: The use of colors and patterns can symbolize themes or emotions. For example, black may symbolize mourning or villainy, while white can symbolize purity or innocence. - Repetition and Motifs: Recurring costume elements can reinforce themes or signify connections between characters. Makeup 1. Characterization: - Realism: Makeup can make characters look more realistic or age-appropriate, enhancing believability. For example, prosthetics can add wrinkles or scars. - Fantasy and Transformation: Special effects makeup can transform actors into non-human characters, like aliens or mythical creatures, essential for fantasy or sci-fi storytelling. 2. Emotional Impact: - Subtlety: Subtle makeup can enhance an actor’s natural features, making emotional expressions more pronounced and effective. - Extreme Effects: Dramatic makeup can be used to evoke strong reactions, such as fear or awe, crucial in horror or thriller genres. 3. Symbolism: - Color Usage: Like costumes, makeup colors can symbolize different things. For example, pale makeup can suggest illness or death, while vibrant colors can indicate vitality and health. - Cultural Significance: Makeup can reflect cultural traditions and practices, adding depth to characters and settings. Impact on Storytelling 1. Immersion: - Effective use of costume and makeup immerses the audience in the story, making the world and characters more believable and engaging. 2. Visual Narrative: - Costume and makeup contribute to the visual storytelling, often conveying information without the need for dialogue. They help set the tone, mood, and atmosphere of the story. 3. Continuity and Consistency: - Consistent costume and makeup help maintain continuity in storytelling, ensuring that characters and settings appear coherent and logical throughout the narrative. #FilmProduction #MovieMaking #FilmIndustry #Cinema #Filmmaking #IndieFilm #FeatureFilm #Screenwriting #FilmDirector #Cinematography #FilmCrew

As promised, here’s what I learned from Ch. 4 of Producing Animation—an excellent book by three very successful #womeninanimation (Friendly reminder, every week I’m posting about each chapter until I’ve read all 12.) If you’d like to purchase a copy of the book, then you can do so here: https://lnkd.in/e_Rsredh With that said, let’s begin… Ch. 4 opens with these words: “When you are taking the first steps to launch an animated project, a select number of staff members need to be in place prior to the start of production. This skeletal group is what we call the core team.” The Core Team can be broken down into 2 parts: - [1] Initial Creative Group - [2] Production Support Team Let’s talk about each: [1] The Initial Creative Team is comprised of: - Producer(s) - Director - Writer - Creator/originator of the concept (if applicable) - Visual development artist(s) / Visual Development Team (By the way, the authors take the time to discuss The Role of the Director and also list / explain 30 Director’s Responsibilities. Furthermore, they provide more in depth information regarding the Visual Development Team.) [2] The Production Support Team can be broken down like so: - (a) Recruiting - (b) IT/Technology Services - Systems Administration - Research and Development - (c) Production Accounting - (d) Legal and Business Affairs - (e) Human Resource (a) Regarding Recruiting, “Recruiting involves finding the best candidates available for creative, production, and administrative jobs.” (b) Regarding IT/Technology Services, “Having an experienced technology team or consultant is invaluable for many tasks: from research and development of the tools for creating the look of the project, to establishing the work flow procedures, to how the team members can seamlessly collaborate internally within the studio and externally with artists or studios working remotely.” (c) Regarding Production Accounting, “The production accountant functions as the producer’s right-hand person by keeping track of every penny spent during production.” (d) Regarding Legal and Business Affairs, this can basically be summed up as: everything needs a contract. As a producer, your biggest concern at the end of the day is making sure you can properly answer the question: who “has all the rights of ownership” to the animated property?—and if it isn't the production company, then you have a problem. This is what contracts are for, and this is why you need lawyers on your team. They not only handle this issue, but render a myriad of services—17 are listed by the authors. (a) Regarding Human Resources, they are “involved in the hiring of new employees, administrating benefits, and making certain that all employee legal compliance regulations are being followed.” And that concludes my summarized learnings from Ch. 4. Tune in again next week when I share what I learned from Ch. 5. Ciao for now!

The Secret Storytelling in the Production Design of 'Trap' https://ift.tt/Idgm06Q How do you make a murderer empathetic? Maybe give him Josh Harnett's face. Position him as a goofy dad with a star-struck daughter. Sprinkle in some tragic backstory. And top it off with some movie wizardry, like costuming and production design, to win the audience to his side. We're talking about M. Night Shyamalan's new movie, Trap, by the way, a delightful cat-and-mouse story of Cooper (Hartnett), the serial killer who unwittingly puts himself in the middle of a dragnet operation at a concert. He's got his daughter in tow and is surrounded by preteen girls and a jealous PTA mom. Will he escape? As an audience member, you really end up pulling for the guy who should be a villain. The film knows exactly what it is and leans into it with aplomb, unspooling in a series of fun obstacles and encounters, giving us a stellar performance from Hartnett and some fun songs from Saleka Shyamalan as Lady Raven. And its ability to make Cooper a protagonist to root for is really deft on several levels—including the production design. Debbie De Villa helped craft the design on the film in the traditional sense but also had to design Lady Raven's concert sets in a way that mirrored character journeys. The environments offered subconscious storytelling, which we learned about during our chat with De Villa. Learn about these secrets and other advice below. - YouTube www.youtube.com Editor's note: This conversation has been edited for length and clarity. No Film School: I'd love to know more about your background and how you came into production design. Debbie De Villa: Well, I started very early, actually. I decided when I was still in high school that it was a career path I wanted to pursue. And really it was a very unusual one at that time. It wasn't even possible to go to college for it. It didn't exist even at that time. So what I wound up doing is studying set design for theater. From the research I did, it seemed like that would be a good pathway in. And then when I was in college, I spent as much time as I could in the film department. I went to SUNY Purchase, and I worked on many student films. I worked with the faculty, and that actually became my network when I graduated. So I had access to entry level jobs in the film industry from that. NFS: Did you just know that you wanted to be in the art department? De Villa: I knew I wanted to be in the art department. I was kind of obsessed about art from an early age, building dioramas and collage and sculpture, everything. I was really consumed by it. And we are going back a few decades. Things were very different for women, and I didn't know how I was going to make a living with art. So I started thinking about that in high school in terms of, what career paths would I have as an artist besides an art teacher, what could there be? I went to see an exhibit at the Museum of Modern Art, and it was about pr...

I believe we are witnessing the beginning of the end for many creative professions such as cameramen, lighting technicians, screenwriters, editors, actors, makeup artists, marketers, illustrators, graphic designers, and many others. AI is set to replace them. And don’t think this is a distant future – it’s happening now. Just consider that to create this video, all we needed was a computer, internet access, some knowledge, and a bit of imagination. It’s both frightening and fascinating. Will humans be able to use these tools wisely? What do you think? #AICreator #AIArt #ArtificialIntelligence #AIDesign #FutureOfArt #AIInnovation #DigitalArt #AIVideo #SmartContent #CreativeAI