Prudential has a simple yet powerful commitment to its customers: #OurReasonIsYou. We believe that empathising with our customers by providing them timely support is crucial. We take pride in our employees who embody this commitment, earning valuable testimonials and praise. Our Group-wide PruHero campaign celebrated these colleagues around the world who went above and beyond to support a customer in need. One of the winners in the campaign, a PRUHK employee, demonstrated extraordinary empathy and responsiveness to expedite the claims process for a cancer patient, enabling him to continue his lifesaving treatment without financial worry. The many moments and journeys where we have supported and walked hand in hand for our customers fill us with pride. We remain committed to our purpose: to be a trusted #Partner for every life, and #Protector for every future. #PrudentialHongKong #PruHeroCampaign #CustomerCentricity #EveryLifeEveryFuture
We kicked off 2025 with our Customer Spotlight Townhall where Angel Ng, Anette Bronder, Catherine Chia and Priscilla Ng, shared inspiring stories that drive their passion for customer centricity and their thoughts on how we can all come together to put customers at the heart of everything we do. We also recognised our PRUHero role models — employees and agents who bring our Customer Promise to life every day. We were delighted to be able to host some of the winners in Hong Kong to celebrate their dedication and commitment in consistently going above and beyond to serve our customers. #EveryLifeEveryFuture #OurReasonIsYou