Rhodes Pet Science

Spotted: NOOD on the end of the aisle in Woolworths Supermarkets NZ! It’s always a thrilling moment for our team to see NOOD bags on retail shelves, but it feels even more special when they’re featured on the end of aisle. Keep an eye out for them in stores across Woolworths Supermarkets New Zealand! A huge thank you to Anita Patel for your constant support for NOOD!

Have you spotted BONKERS and NOOD in Woolworths for Pet Week yet? 🐾 A huge thank you to Anita Patel for your continued support in building BONKERS and NOOD in bringing our range to more pet lovers across New Zealand!

Our limited-edition Valentines Purrpops are flying and the UGC for these limited edition items is rolling in. We’re obsessed! 💕 This seasonal treat has been a hit with cat lovers everywhere....proving that nothing says “I love you” like spoiling your furry friends. Have you spotted them?!

BONKERS Purrpops cat treats are now available to purchase at Morrisons. A massive thank you to Daniel Cizek, Stephanie Milner, Amy Imeson, Edward Holliday for all the support in building our brand! BONKERS on shelf, pictured here!

💘 At BONKERS, we are all about embracing seasonal occasions with our pets. Which makes us so excited to announce our BONKERS limited edition Valentine’s Day Purrpops! Find these limited-edition BONKERS treats at Walmart.       Thank you to Jessica Struthers Jonathan Locke for your continued support! 

BONKERS Spotted on shelf in Walmart Canada!  Did you know that ‘Purrpops’ and ‘BONKERS Cat Treats’ are the TOP Google search terms in the ‘cat treat’ category, in this market?! A massive thank you to Tanya Spencer for your continued support of our brand in Walmart. BONKERS on shelf, pictured here! 

We are wrapping up 2024 & what another phenomenal year it has been. Thank you to all team members around the world, our partners and our retail partners for the role you have played in this year’s success. 🏆 Rhodes Pet Science was recognised as a coveted TIME’s 2024 Best Invention Winner 🚀 We launched three brands! 🇺🇸 Including four USA launches 📈 We are the fastest growing Pet Food company in the world! 🥇 BONKERS remains the fastest growing cat treat in the UK and USA 😻 BONKERS has contributed 19% of total US cat treat growth YTD, despite having just 1.7% of distribution points across the market! 🛒 We have grown our availability with 28 new retailers globally!  💙 Our first born, NOOD continues to deliver leading value and volume growth across the world’s largest retailers, and continues its global march forward with a USA launch into Target + Asda and Lazada!  🎯 Target recognised our excellence in driving Demand Generation for BONKERS at their annual awards 💚 Goodlands launched into the cat and dog aisles of Walmart! Welcome to the good life!  💖 BONKERS launched into 16 new retailer partners - we love you all. Thank you! 💖 BONKERS continues to hold the accolade of most liked pet treat brand on TikTok 🔥 We went viral with one legendary Cat Rapping TikToker!  🗞️ There have been 15 pieces of press coverage showcasing our achievements!  🌎 We executed the world’s first Lucid x The Trade Desk Brand Lift Study: allowing for a closed-loop measurement and brand lift study to help track the effectiveness of our creative efforts. 💁♀️We have served over 390+ million impressions to our Gen YZ customer, and show no signs of slowing down! 🏆🏆🏆 And we have brought home gold 13 times, with product, marketing and individuals in our team recognised across all our brands in the portfolio. Thank you to our BRILLIANT team and our amazing partners! We can’t wait to see where we can take the business in 2025. Bring it on 💪

🚨Big news! BONKERS Purrpops has won at this year's PEOPLE Pet Product Awards.  Our viral treat has been selected as the BEST CRUNCHY CAT TREAT by PEOPLE Magazine | PEOPLE.com.   Run don’t walk to check out the PEOPLE Magazine 12/30 issue which we feature (so proudly) in 😻🥳

We’re exceptionally proud to see Rhodes Pet Science recognized today on Fast Company’s shortlist of 6 standout parent companies in the 2024 Brands That Matter list! As Fast Company highlights: "Sometimes, great brands travel in packs. That’s often a testament to hard work being done at their parent organizations to build out individual brands that strengthen the broader company at the same time. Whether they are a crucial part of consumers’ everyday lives like Albertsons Companies and Colgate, or helping them take care of their furry friends like Mars and Rhodes Pet Science, these honorees are more than mere parent companies, they are stewards of the brands we love." This recognition celebrates the INCREDIBLE efforts of our global team members, partners and retail partners as we innovate and reimagine the next generation of pet brands for pets and their people. 🐕🐾✨ https://lnkd.in/eMViUCzg #RhodesPetScience #FamilyOfBrandsThatMatter #PetCareInnovation #FastCompany #ZURU ZURU Edge

Welcome to the Rhodes Pet Science 2024 Round-Up! What an incredible year it has been! In 2024, we were honored to be recognized as a TIME Best Invention winner, launched three new brands (including four in the USA!), achieved 100% year-over-year growth, and welcomed some amazing new faces to our team. We’ve gone viral on TikTok, smashed our media impression goals, onboarded fantastic new retail partners, and strengthened our relationships with our valued global retail network. A huge thank you to all our partners, retailers, and the incredible Rhodes Pet Science team for making this possible. Our tails are wagging with excitement for an even bigger 2025! 🎉