Youth Sports Games

At the 20th edition of the SPORTO Conference, Plazma Youth Sports Games were awarded a prestigious recognition for our exceptional contribution to the development of sports and sports marketing in the region.  The 20th SPORTO Conference in Portorož brought together over 400 participants to explore key topics like the future of sports, marketing case studies, digital audience growth, partnerships, sustainability, and the globalization of sports. Renowned experts shared invaluable insights into sports marketing, digital innovation, and the latest sponsorship trends. „Youth Sports Games bring a special energy to the lives of children and young people. They help create responsible members of society who build their future on the foundations of sportsmanship and fair play. The Youth Sports Games were founded 28 years ago in Split. Today, their competitions in ten branches are held in Croatia, Bosnia and Herzegovina, and Serbia, starting this year in Slovenia. Every year, more than 330,000 children and young people from these countries take part in the games, which makes them one of the biggest amateur sports events in Europe. Young people are given their first sporting experience through professionally organized competitions, which are completely free of charge. Youth Sports Games have connected hundreds of thousands of children and marked the lives of many generations. Many top athletes gained their first experience in these games. Plazma Youth Sports Games have developed into a sports-marketing platform that has been recognized by many brands that have had the opportunity to support youth sports. For 28 years of perseverance, uniting the region in the spirit of fair play and for its contribution to the development of sports marketing in the region, SPORTO is awarding a special award on the 20th anniversary of the conference to the Plazma Youth Sports Games organization.” Congratulations to SPORTO Conference on reaching this incredible milestone! We’re honored and grateful for your recognition of the work and impact of the Plazma Youth Sports Games. #sportskeigremladih #SPORTO2024 #youthsportsgames #igresuzakon

Tonight on (Ne)uspjeh prvaka, Mirza Džomba welcomes Svetislav Pešić – former basketball player and successful basketball coach! 🏀 Don’t miss their inspiring conversation about success, challenges and lessons from his playing days and long coaching career tonight at 8 PM on Arena Sport 1. 📺 #neuspjehprvaka #basketball #cocacola #plazma #arenasporttv

🎬 In today’s episode of (Ne)uspjeh prvaka, former Serbian footballer Mateja Kežman joins Mirza Džomba to share the highs and lows of his remarkable sports journey. From his early days in Zemun, Pirot, Loznica and Smederevo, Kežman made his way to Belgrade’s Partizan, fulfilling his childhood dream at just 19 by donning the iconic black-and-white jersey. After only two years, he moved to PSV, becoming the club’s highest-paid player in history. In his debut season, he netted 24 goals in 33 matches and, despite early challenges adapting, became the top scorer in the Dutch league. Kežman’s career later took him through Chelsea, Atletico Madrid, Fenerbahce, and PSG, before wrapping up in China in 2012. Curious about his biggest career regrets, his relationships with Abramovich and Mourinho, and why he reluctantly swapped Madrid for Istanbul? Don’t miss the episode airing today at 8 PM on Arena Sport 1! #neuspjehprvaka #MatejaKežman #arenasport #cocacolahbc #plazma

The 8th SBP Congress will be held in Warsaw on November 5-6, bringing together hundreds of representatives from European sports organizations, sponsors, government officials, sports venues, athletes, journalists, and tech innovators—all in one place! During the congress, Slaven Marić, advisor to the Organizing Committee of YSG, will be speaking about Youth Sports Games. Looking forward to seeing you there on November 5!

One of the greatest water polo players in history, Vanja Udovičić, joins the 15th episode of the second season of (Ne)uspjeh prvaka with Mirza Džomba. A former Serbian national team captain and European and World champion, Vanja also led Pro Recco to two European titles. After his sports career, he continued his journey as Serbia's Minister of Youth and Sports. Tune in to hear his thoughts on handling pressure, his view on failure, and how he's applied those lessons to improve sports in Serbia. Watch tonight at 8 PM on Arena Sport 1! #neuspjehprvaka #mirzadzomba #vanjaudovicic #arenasporttv #telekomsrbija #cocacola #plazma

On World Restart a Heart Day, let's highlight the invaluable importance of education and the readiness of each individual to act promptly.  This year, Plazma Youth Sports Games, in collaboration with Red Cross, organized first aid training during Telemach Sports Day tour, all around Croatia.  We hope our young athletes inspire you to practice and save someone's life. 🙏 ❤️ #WorldRestartAHeart #GetTrainedSaveLives #CPR #youthsportsgames #HrvatskiCrveniKriž #RedCross

Handball legend Kiril Lazarov joins the 14th episode of season two of (Ne)uspjeh prvaka with Mirza Džomba! Kiril, one of Macedonia's greatest athletes, spent 22 years making waves across Europe, playing for top clubs like RK Zagreb, Veszprém, Ciudad Real, Barcelona, and Nantes. Though he lifted the coveted Champions League trophy with Barcelona, he revealed to Mirza that his dream of playing at the Olympics with the Macedonian national team remains unfulfilled. Catch the full episode tonight at 8 PM on Arena Sport 1 in Croatia, Serbia, Bosnia and Herzegovina, Slovenia, Montenegro, and North Macedonia! 🎥 #neuspijehprvaka #cocacola #plazma #handball #sportslegend #KirilLazarov #MirzaDžomba #ArenaSport

From winning the first Croatian championship with Hajduk Split to representing Croatia at the 1998 World Cup, Igor Štimac has had an extraordinary career, both as a player and coach. His achievements include playing for top clubs like Derby County, West Ham United, and Cadiz, as well as winning a gold medal at the 1987 U-20 World Cup in Chile with the Yugoslav national team and a bronze medal at the 1998 World Cup with Croatia. Tonight at 8 PM on Arena Sport 1, Igor Štimac will share the most interesting moments of his career in the show (Ne)uspjeh prvaka with Mirza Džomba. #neuspjehpravka #arenasporttv #bambi #cocacola #telekomsrbija

The highlight of the 28th season was the All-Star dodgeball match between teams from four participating countries at Plazma Sports Youth Games. Once again, Prokurative was transformed into a stunning sports arena, where young athletes teamed up with legendary sports figures, ministers, and sponsors' representatives for an unforgettable experience. With lots of laughter and fun, everyone rediscovered the joy of this childhood game, while the young athletes cherished the opportunity to play alongside them. The Croatian team, featuring Vatreni zmajčeki, four-time international dodgeball champions, was joined by Minister of Tourism and Sports Tonči Glavina, golden Olympian Barbara Matić, YSG ambassadors Predrag Mijatović and Šime Vrsaljko, and Deborah Laura from Topps. Bosnia and Herzegovina's team was supported by Minister of Education Jasna Duraković, athletes Larisa Cerić, Mehmed Baždarević, Aitor Karanca, and actor Zenit Đozić. In the Serbian team, Minister of Sports Zoran Gajić, athletes Tijana Boganović and Aleksandar Kloraov, FIDE president Arkady Dvorković and Gorica Stojković, director of the Coca-Cola Company for Serbia, Montenegro, and North Macedonia, strengthened their lineup. Slovenia's dodgeball team was joined by Minister of Economy, Tourism, and Sports Matijaž Han, athletes Andreja Leški and Marko Simeunović, European Commissioner for Budget and Administration Johannes Hahn, and CME Adria's digital content manager Jure Tepina. Dodgeball remains one of the most popular disciplines at Plazma Youth Sports Games, showcasing true inclusion through mixed teams and promoting togetherness and fair play. It is a favorite among children, and as seen on Prokurative, adults love it too. While Slovenian fans were the loudest in the stands, Croatian team in the end claimed victory on the field! We are glad to have concluded this season and Alta Bank All-Star Sports Day with a game highlighting the importance of friendship and togetherness. 🤝 We would like to extend our gratitude to the representatives of the Government of the Republic of Croatia, the Government of the Republic of Serbia, the Government of Federation of Bosnia and Herzegovina, and the Government of the Republic of Slovenia. A special thanks to the main sponsor of International Finals in Split ALTA banka a.d. Beograd, as well as The Coca-Cola Company, Coca-Cola HBC, Bambi, Telemach Hrvatska, Kompanija Dunav Osiguranje ADO, Telekom Srbija, Medical Innovation Solutions, Podravka, The Topps Company, Tommy, Banca Intesa Beograd, Privredna banka Zagreb d. d., and all the former and current athletes who have been with us throughout the years. #youthsportsgames #igresuzakon

As part of the program at Alta Bank's All-Star Sports Day, the award-winning sports-ecological event “Zero Waste – Be Part of the Game – Let’s Protect Our Planet” took place. We have been implementing the Zero Waste program for three years in collaboration with our long-term partner Coca-Cola, as part of their World Without Waste initiative. This year, our Zero Waste event was held across all four participating countries of Plazma Youth Sports Games, with 30 events in Croatia attended by over 35,000 participants. In Bosnia and Herzegovina, 10,500 participants joined 21 Zero Waste events, 36,250 children and young people took part in 30 events in Serbia, while in Slovenia, where we held the Games for the first time, 9,450 children and young people participated in 21 events focusing on education and our green circuit. Our project Zero Waste was awarded Zeleni leptir this year as part of Rezolucija Zemlja, project organized by Večernji List. The main focus of Rezolucija Zemlja is to combine concrete socially beneficial ecological activities and, through them, influence the broader public and actively raise awareness about the environment and its protection. In 2024, we implemented the sports-ecological initiative Zero Waste – Be Part of the Game – Let’s Protect Our Planet at all this year's competitions, educating 328,870 participants of the Plazma Youth Sports Games. At the educational circuit in Split, children participating in the International Finals once again demonstrated how sports and ecology go hand in hand. Zoran Bogdanović, CEO of Coca-Cola HBC, presented them with special awards. Coca-Cola HBC Zoran Bogdanovic #youthsportsgames #zerowaste #cocacola #bambi #igresuzakon