InSight Marketing & Brand Services

Happy Christmas everyone!

2024 rewind ⏪ & what a year it’s been! As we wind down and rewind on 2024, we’re filled with pride from all the incredible campaigns we’ve been fortunate to work on.  From exciting activations and unforgettable samplings, to impactful shopper marketing, it’s been a year full of creativity and action. From bringing Club Halloween to life in the Nightmare Realm to spreading cheer at the Paralympics with Cheerios we’ve been busy crafting experiences with our clients that left a mark. A massive THANK YOU to our amazing clients, suppliers, and employees who made this year unforgettable. You all helped bring our vision to life, and we couldn’t have done it without you. Take a peek at our 2024 rewind. #CreativeActionAgency #2024rewind 

Support Local... By Supporting Your local. As an agency, we have been fortunate to work with our clients Molson Coors Ireland and Britvic Ireland this year by supporting their on-trade customers with various brand activations. Typically part of our goals across these events is to enhance the experience for consumers in key on trade outlets across the country and remind them of the unique atmosphere that can only come with an Irish pub. This includes providing memorable entertainment combined with brand incentives and rewards, all with a responsible approach to drinking. With cost of living pressures and a general reduction in alchohol consumption, it has been a challenging couple of years for the on-trade sector. Therefore as we approach the festive season, we invite you to think of your local venue (you know the one – it likely holds cherished memories from your past & probably reminds you of home!) and consider what this time of year means for them and how it can significantly impact their entire year! This holiday season, why not gather your friends and family for a night out or simply stop by for a warm drink during a chilly evening? Your presence makes a difference, bringing joy to those who serve and creating a ripple effect of positivity throughout the community. Remember, every sip shared at your local venue helps keep the heart of the neighborhood beating strong. So, let's raise a glass to togetherness, support, and the joy of being part of something bigger. Here's to making new memories at your local and ensuring it thrives for years to come! #MolsonCoors #Britvic #On-Trade #Activations #Creativeactionagency

Our creative team have been looking at clever Christmas campaigns and what makes them so successful? In short, it comes down to their minimalistic simplicity and wit. When the visuals are kept simple, the viewer processes the festive message quickly while immediately recognising the brand. In many instances, the product is not portrayed overtly. Sections of the product are displayed, it is not the main focal point or it is suggested through colour, shape and composition, allowing the consumer to conjure up the product subconsciously. This can result in the ads appearing more premium while embracing Christmas cheer and simultaneously alluding to their product. The copy is minimal, with every word serving a purpose. In some instances, just the logo with a simple festive message suffices. The visuals deliver so impactfully that no explanation is needed. The Mercedes Benz ad combines sleek imagery with clever lighting and uses the logo alone to engage the aspiring premium consumer. In other instances, the copy capitalises on the brand's slogans and taglines to portray the message. "Absolut Joy", Absolut Vodka and "Come Together this Christmas" by British Airlines. This clever inclusion also evokes a sense of warmth through the copy. You'll notice the photography and rendering is sleek. The balance and harmony of the compositions are pleasing. The backgrounds are unobtrusive. All lending to a sense of calmness and simplicity. The emotions sought out at Christmas. Simple, elegant visuals really can make a massive impact. The clever creativity in these ads manages to conjure the Christmas spirit while highlighting the brands. In doing so, the product is promoted and potential consumers are subtly nudged with some Christmas cheer. Here's to another season of memorable campaigns this year! #christmascampaigns #keepitsimple #creativeactionagency

“There’s something about Christmas” (as the annual Barry’s Tea Christmas radio ad opens with every year). This time of year seems to pique the emotional part of our brain, leaving us more open to being brought on a sentimental journey that drives our anticipation even more. Brands have been capitalizing on this for years through some hugely emotive advertising campaigns. In most cases this involves a cute soundtrack combined with a brief misty-eyed story and a conclusion that makes us feel like all is good in the world - if only for 60 seconds. But if we’re honest, even for the most cynical of us, when this is done well, we’re all in. Who doesn’t still get stirred up by the annual Guinness ad appearance or quickly googles the latest John Lewis Christmas ad as soon as it’s dropped (we’re still not sure about the latest iteration though).  But emotionally driven storytelling by brands at Christmas isn’t simply confined to advertising. A few years back, we had the opportunity to create and tell a Christmas story for real for our client 7UP. We offered one lucky winner the opportunity to surprise a friend with a White Christmas. Though not an ad it was no less emotional providing a genuine reaction and some beautiful candid moments.   On a week when the cold weather seemed to arrive in tandem with most Christmas marketing campaigns, this video seems apt.  So why not take a moment again to feel like all is good in the world - if only for 60 seconds.   #Christmas #7UP #CreativeActionAgency #emotionalstorytelling

Here at Insight Marketing, we aim to send our Brand Ambassadors to activations with full product knowledge.   Why? In today’s fast-paced business environment, product knowledge is not just a nice-to-have—it’s a must-have for anyone in a customer-facing role. Whether you're in sales, marketing, customer support, or product development, understanding your product inside and out can be the difference between merely getting by and truly excelling.   Here’s why product knowledge is key to success: Builds Trust and Credibility: When you’re well-versed in your product, you can answer questions confidently, address concerns thoroughly, and demonstrate real value. This creates trust with customers and positions you as an expert. Improves Customer Experience: A deep understanding of the product enables you to anticipate customer needs, offer tailored solutions, and solve problems faster. Happy customers = repeat business. Increases Sales and Conversion Rates: Salespeople who know their product can more effectively match the right features to customer pain points, which ultimately drives sales and boosts conversion rates   How? We are professional pests and push our clients to make that extra effort to fully brief our staff! In shot are some of our current staff who completed full sales and barista training this week in Coffee Perfection for their De’Longhi Christmas sales activation. They will be in a number of stores nationwide so if you see them in a store near you, make sure to pop over and avail of a free coffee but beware a coffee machine might be leaving with you!   #CreativeActionAgency #ProductKnowledge #CustomerExperience #SalesSuccess #ContinuousLearning #Innovation #BusinessGrowth

Who remembers the surprise candidate in the 2007 Election? With a new American President announced earlier in the week and our Taoiseach about to dissolve the Dail it seems election fever is everywhere. This brought us back to 2007 when a surprising new candidate announced his intention to run for government in the General Election in the same year. Our client Mr. Tayto capitalised on his popularity by launching his election campaign in Merrion Square in the weeks leading up to the election. The campaign brought a smile to many faces during the election period with some interesting suggestions on government policy coming from the unorthodox candidate ("There should be no obligation to buy stamps” being his approach to Stamp Duty). Intended to be a harmless stunt, it cleverly disrupted the standard manifestos and hand shaking that was going on to create a light-hearted atmosphere amidst the serious political discussions. This approach resonated with many, reminding us that humour is an integral part of Irish culture and reaffirming the belief for many that Mr. Tayto is not just a brand asset; he is a beloved icon in Ireland. Known for his cheerful demeanour and iconic appearance, Mr. Tayto has been a staple in Irish households for decades. His playful candidacy in the 2007 election only solidified his status as a national treasure. In the end, Mr. Tayto may not have been a real candidate, but he got our vote!

Mad for it in Manchester with KSNPM…..   When devising a feature concept at high profile, high traffic events, anywhere around the world, it is vital that the space quickly communicates what the Brand or Company represents. Once that is achieved you can begin the one-to-one conversations and immerse visitors into the brand story. It was great to apply this logic effectively for our client KSNPM where we created, produced and built their full feature for at the Education Estates Event in Manchester last week. The concept design represented a fusion of KSNPM’s expertise both in construction and design, integrating their brand identity, as part of their project management offering.  We then enhanced the stand dynamics by creating a fully interactive, multi-media, touch screen experience that seamlessly demonstrated their high-profile projects and engaged their target audience, creating dwell time and proper conversation. With sustainability at the heart of all we do, the stand was designed in a modular way, for full reuse and will feature again next week at the Education Buildings Event in the RDS on the 6th & 7th of November. Thanks KSN Project Management for giving us the opportunity to work with you on both sides of the water to deliver this hugely enjoyable project.   #Creativeactionagency #KSNPM #Interactive #EventManagement #Manchester

Where do live activations fit in today’s digital-first landscape? In a digital world, it’s easy to overlook the power of live brand activations. But the reality is that nothing quite compares to the emotional connections created through real-life interactions! We’ve witnessed how live events can truly resonate with consumers, cutting through the noise online and leaving a lasting impression. While digital channels are vital, the magic often happens when we blend the tangible with the digital. But it’s not about choosing one over the other, because the most effective marketing strategies often integrate both elements. Imagine a live activation so engaging that it encourages attendees to share their experiences on social media, sparking organic conversations. A well-executed live event can create those unforgettable moments that stand out in a crowded marketplace. Some recent examples of how we’ve implemented this into our activations 👇 ·      Club Orange at The Nightmare Realm: We encouraged attendees to use the hashtag #thefearisreal and tag @club_drinks! ·      Madri Halo Events: Across the country, we invited consumers to scan a QR code at various POS locations to design their own pint glass, giving them a chance to win a trip to Madrid! ·      Lynx Fine Fragrance Campaign: We used scent cards that consumers could crack open to reveal the brand, prompting them to explore more about the fragrances online. Whether it’s a standalone event, a pop-up at the biggest music festival of the year, or a surprise and delight during your weekly shopping trip, live activations shine by providing unique, real-world experiences that are both unexpected and memorable. We’d love to hear your thoughts, are live activations still relevant in today’s digital-first landscape? #CreativeActionAgency #LiveMarketing #BrandActivation

In an era where scrolling has become second nature for everyone, marketing has discovered innovative ways to adapt and flourish in this digital landscape. The emergence of TikTok has enabled companies to reveal a fresh perspective on the brands we know and love. For instance, Ryanair's TikTok presence has taken off (pardon the pun) with their playful tone and response videos that are sure to provide a good laugh when you come across them on your For You page! TikTok has offered some of our brands additional touchpoints during campaigns, contributing to a comprehensive 360-degree approach that enhances outreach and boosts campaign success. The platform enables creators to produce a variety of video types, allowing them to either follow or set trends, as well as showcase new products or capture engaging street vox pops that encourage viewer interaction with brands in a new way. As a company, we've recently entered into our TikTok Era and are lowkey enjoying the journey so far (well some of us are!!!). We're seizing the chance to infuse our unique style into the content we come across online. Whether the team appreciate it or not, there are always two of the “TikTok Team” armed with a phone and a tiny microphone, ready to capture any content that comes their way! https://lnkd.in/eEbbQzQ2 #creativeactionagency #tiktokteam