Marketing Society of Ireland

The Marketing Society’s Research Excellence Awards honour those who have excelled in Irish Market Research - the innovative and inventive, the inspiring and inspired, key to driving marketing impact & business success. This year the judges rewarded winners of 8 categories who conveyed excellence in the fields of: 🟣 Advertising Research 🟣 Strategic Brand Research 🟣 Media Research 🟣 Brand or Product Development Research 🟣 B2B Research 🟣 Sustainability 🟣 Public Policy & Social Research 🟣 Analytic Impact. Join us on Thursday 23rd January as the winners present their successful projects and give us an insight into how and why they won at this year’s awards. Tickets available here https://lnkd.in/e9UticJR.

We're delighted to introduce our new marketing society of Ireland council members Anne Zahan, Cathy Cullen, Fiona Askin and Suzie Dundon. Thank you to our outgoing council members Mark Noble, Jennifer Hyland,  and Louise Walsh for all their hard work and commitment over the last number of years. We're committed to supporting and promoting marketing through thought leadership and a fresh exchange of ideas- 2025 is set to be a great year of empowering brave marketing leaders across Ireland and showcasing their successes!

RED C Research won the Grand Prix at the annual Research Excellence Awards which were held today in the Shelbourne Hotel as part of The Marketing Society’s annual Christmas lunch. https://lnkd.in/eaCBCSDg 🏆

Huge congratulations to our 2024 Lepere Elevate Award winner, Rachael Brady from TU Dublin! Rachael was nominated by Roger Sherlock, Head of Discipline of Marketing at TU & a long time supporter of this prestigious award. We look forward to seeing what the future holds for Rachael 👏

What an incredible afternoon on Friday at our Annual Christmas Lunch in The Shelbourne where we announced and celebrated the winners of the 2024 Research Excellence Awards! Congratulations to all our worthy winners, you can see the full list here: https://lnkd.in/euw9qwrw As always, thanks to our brilliant sponsors dmg media Mediahuis IRL FUEL Outdoor Media Association Ireland RTE Norstat Business Post AIB & Global. Thanks to all our members & supporters for a brilliant year, we look forward to seeing you in 2025!

Yesterday’s Marketing Society of Ireland event was a breath of fresh air. We got to listen to the inspiring stories of Troy Armour from Junk Kouture, and Conor Buckley from Human Collective. Both talked all about the brands they have created, overcoming adversity, and being inclusive. Not to mention seeing some of the amazing designs from young people in Ireland! Definitely an event to remember 👏🏻

We hosted a really fun and engaging Marketing Society of Ireland event yesterday called 'Sustainability and Experience: How Junk Kouture & Human Collective Captivate Audiences' and welcomed our guests Troy Armour the 2016 Junk Kouture winner Londiwe Ndlovu from Junk Kouture who shared the amazing story of Junk Kouture and how it impacts young people in Ireland and 5 other global markets. This was followed by a Q and A chat with the inspiring Conor Buckley from We Are Human Collective and brilliantly moderated by Brian McIntyre Some of the key take aways for me: 🧑🎨  All kids need something to be passionate about outside of school and it doesn't always have to be a team sport - think of Junk Kouture as a sport for creative kids! 🤖 Creativity is at the heart of the brand and we need to nurture creativity in our young people in this developing world of AI and technology. 😜 We heard many stories about early guerilla marketing tactics that Troy employed - big creative ambitions and a dash of brazenness works! 💪 Conor told us about many things that did work for Human Collective but also shared some of the things that didn't work. Embrace those things, it makes your brand stronger. 🧬 Both brands spoke passionately about their brand essence and DNA and how it is key to never lose sight of that as you grow. This was our final event of the year and what a great way to wrap up a brilliant calendar of events in 2024. Here's to 2025! Shout out to all who helped make this an event to remember dentsu Troy Armour Jane Smith Justin Cullen Katie Brill Conor Buckley Irene McEvoy Orlagh Geraghty Brian McIntyre Mark Noble

Last night Marketing Society of Ireland hosted a special event featuring Troy Armour CEO & Founder of Junk Kouture, Londiwe Ndlovu winner and future leader Junk Kouture, Conor Buckley CEO Human Collective and Brian McIntyre Orchard as well as the fabulous students Megan & Clodagh showcasing their fashion made from recycled materials. I am still smiling today from the authentic stories that were shared and the importance of how the world would be a better place if we all embraced and celebrated difference. Kieran O'Donovan Irene McEvoy Mark Noble

We are delighted to announce the Shortlist for the 2024 Research Excellence Awards. 2024 has once again been a great year for entries across all categories as we move into the awards 16th year. You can see the full shortlist here https://lnkd.in/daMdQUv Congratulations to all those shortlisted, and we look forward to announcing and celebrating the winners at our Annual Christmas Lunch on Friday 6th December in the Shelbourne Hotel!

RED C are very happy to have been shortlisted for an amazing "eight" Marketing Society of Ireland Research Excellence awards this year. With over 60 entries to the awards, getting shortlisted is a real achievement in itself, so congrats to everyone who made the list. A big shout out to the all the hard working staff at RED C Ireland that have supported these nominations, and to our amazing clients that partnered with us on such interesting projects, Irish Life, AIB, RTE, TAM Ireland, Irish League of Credit Unions, Department of Foreign Affairs, Ireland, and the Department of Transport Good luck to all the nominees for next Friday when the awards are handed out. Sinead Mooney Ciara Reilly Conor Murphy Bryan Cox Ciara Clarke Sarah Hargaden Aoife Marron Sara Eslami Alecsandra Fulga Geoff Tucker Robin McGhee Colm O'Reilly Lorcán Hanlon Sarah Murphy