Addressable.io

We are incredibly thrilled to announce the completion of our new fundraise 🎉 📢 A total of $13.5M raise with new investors BITKRAFT Ventures and Karatage joining existing investors Viola Ventures, Fabric Ventures, Mensch Capital Partners, and North Island Ventures. 📢 Serving over 50 businesses and managing more than 750 campaigns. 📢 Web3 wallet dataset now spans 6 new blockchains — Arbitrum, Optimism, Polygon, BNB Chain, Avalanche, Base — in addition to Ethereum. 📢 Specialized playbooks for Gaming, DeFi, L1 & L2, B2B, Exchanges, and Infrastructure. 📢 3 new ad networks: Unity, Pubmatic, and Magnite — in addition to the initial coverage of the Twitter ad network (and soon Reddit). 📢 1-Click SDK Installation: available on Google Tag Manager. 🌍 HQ in Tel Aviv, with offices now in London, Madrid & New York! Our hearts are full of gratitude 🙌🏻 To our investors, clients, partners, and the dedicated team at Addressable - thank you for being part of this incredible journey. We are excited about the future, eager to continue leading the charge in #Web3 marketing, and ready to embrace the challenges that lie ahead. Full announcement 👉🏻 https://lnkd.in/dgDHCJSJ

Love him or hate him, Trump's impact on crypto is real. Now, as the 47th President, his impact on the crypto landscape is already making itself felt. The hype around his $TRUMP memecoin is exploding, with a big chunk of the US crypto crowd rallying behind his pro-Web3 promises. But who’s driving this momentum? Using Addressable’s intelligence dashboard, we found: 🇺🇸 38% of wallets are US-based. 🇳🇬 Nigeria follows with 12.5%. 🇬🇧 UK (4.9%) and 🇻🇳 Vietnam (3.5%) show global interest. The Trump-crypto story isn’t just American. It’s worldwide. Want to explore this further? Here’s more: 2/ On-chain activity reveals that Trump’s audience leans heavily toward speculative trading. They’re major users of decentralized exchanges like PancakeSwap, Uniswap , and 1inch , as well as Solana-based platforms like Jupiter Exchange and Raydium Protocol. This behavior highlights their active engagement in high-risk, high-reward opportunities within the crypto ecosystem. Furthermore, Trump’s crypto audience is focused on chains like Solana, Base, and they use major CEXs like Binance and Coinbase. Their top tokens include $TRUMP, $SOL, $XRP, and $ETH, with key mentions of Vitalik Buterin and Elon musk. The buzz centers around Trump’s inauguration, AI innovations, and SpaceX’s recent missile explosion. This audience isn’t just into crypto, but they’re deeply engaged with tech trends, and what’s shaping the future. 3/ These are seasoned users as nearly 50% of Trump’s crypto audience has been active for over 3 years. With 62% on desktop vs. 38% on mobile, they’re likely diving deep into research and trading, reflecting the growing blend of politics and crypto. 4/ If you’re targeting Trump’s crypto audience, here’s the game plan: • Prioritize desktop content/ campaigns for research-heavy users, but don’t sleep on mobile users, they’re primed for quick, on-the-go interactions. • Lean into trending tokens like $TRUMP, $XRP, $SOL, and tie your messaging to hot topics like AI and and Politics. • Localize your campaigns. The U.S. dominates, but regions like Nigeria, the UK, and some Asian countries hold massive untapped potential. Tailor your tone to resonate. 5/ Whether you’re a fan or a critic, Trump’s influence on crypto is impossible to ignore. With the launch of $TRUMP and now $Melania tokens, we’re seeing how politics and Web3 are becoming deeply intertwined. For marketers, this isn’t just hype, but a chance to analyze and engage with a highly active, politically charged audience. What does this fusion of politics and crypto mean for the space?

In 2022, Web3 companies were raising insane amounts of money. But the real challenge? They had no idea who their users were. Blockchain anonymity made growth a tough nut to crack. That challenge sparked the creation of Addressable, where AI and data expertise bridge the gap. Here’s our founder Asaf Nadler, Ph.D., sharing with Alexandra Nicorici on her OOO- Out of Ordinary - A Web3 Marketing Podcast how it all started and why understanding your audience is the key to Web3 growth. Check it out 👇

A couple of months ago at Yalla Bitcoin, Mati Greenspan, @ DAzaraf, and Asaf Nadler, Ph.D. discussed Trump’s influence on crypto and global politics. Fast forward to today, and the incoming president has unveiled his $TRUMP memecoin, drawing significant interest just a day before taking office. What do you think the next 4 years will bring? Share your predictions below!

Our co-founders Tomer S. and Asaf Nadler, Ph.D. are heading to London for Pocket Gamer Connects and London Blockchain Summit by the London Business School Blockchain Society from Jan 21st to 24th. Fancy a catch-up? Grab a time here! 👇 https://lnkd.in/dhmmbi7k

B2B marketing in Web3 doesn’t have to be expensive. With Addressable, we delivered a 154% ROI and slashed meeting costs by an impressive 86.67%. Curious how we did it? All the details are in our B2B case study. Check the link in the comments.

The LA wildfires have devastated over 12k structures, including homes, leaving behind an unimaginable tragedy 💔 In the past 2 days, the Solana audience has been engaging deeply with this crisis on X, amplifying voices of crypto leaders like: @ MarioNawfal @ AutismCapital @ AltcoinDailyio These heroes are turning awareness into action. Through Addressable’s Attention Span, we uncovered how the wildfire resonated with crypto communities, driving engagement across top tweets. Moments like these remind us of the power of connection, when Web3 voices come together for real-world impact. Let’s continue amplifying these stories. Together, we can make a difference.

AI agents with crypto wallets, running businesses, and managing money. Will they outbuild us all? While the 'Terminator' future might be far off, the potential for AI to reshape decision-making and the economy is closer than we think. @AsafNadler shares key insights at Yalla Bitcoin with @ DAzaraf and Mati Greenspan

Love them or hate them, memecoins are dominating Web3. Growing from $20B to $120B in just a year. In 2025’s competitive market, how can memecoins stand out, connect with the right audiences, increase wallet connections and boost ROI? Read the full details in our newly launched case study. 🔗 Link in the comments.

December Product Updates: Transforming Web3 Marketing 2025 is here, and we’re rolling out features designed to help marketers achieve better ROI, higher conversions, and smarter strategies. ➕ Identify top-converting channels for your dream audience. ➕ Track campaign trends in real time. ➕ Refine targeting with precision. ➕ Personalize campaigns based on audience behavior and interests. Here’s what’s new: 🔘 Know the Top-Converting Channels Uncover the platforms and domains driving the most conversions and focus your efforts where it matters most. 🔘 Trends: Act Smarter, Faster Spot key shifts in metrics, understand the "why," and optimize campaigns in real time for better outcomes. 🔘 Audience Intelligence Get the full picture of your audience, on-chain and off-chain activity—to craft campaigns that resonate. 🔘 Real-Time Relevance with Attention Span Stay ahead of trending conversations and create timely, impactful posts aligned with your audience’s interests. 🔘 Tap Into Influencers Discover the voices your audience trusts with Top Followed X Accounts and use their influence to amplify your reach. 🔘 Audience User Profiles Segment like a pro and tailor campaigns for wallet newbies or seasoned whales using token, chain, and behavioral data. Marketers don’t need more tools, they need smarter ones. 📌 Dive into the full details here: https://lnkd.in/dsC5VUN9 2025 isn’t just another year. It’s your chance to lead the future of Web3 marketing.