ApnaKlub

At ApnaKlub, we believe in beating the odds and leading with purpose. Our founder, Shruti Shruti, shared about ApnaKlub's journey and insights on the Forbes India Changemakers Podcast, alongside some of the most inspiring voices in entrepreneurship. From the importance of authenticity to building trust in a value-conscious India, this conversation is packed with lessons for every Changemaker. 💬 Let’s celebrate this milestone together—check out the post, share your thoughts, and be inspired! 👉 Watch the full episode— Pinned in comments #ApnaKlub #Changemakers #PurposeDriven #Leadership #ForbesIndia

Innovation + Customer Focus = Retail Transformation As Shreyans Mehta, CFA, FRM shares, emerging tech like LLMs and predictive analytics are reshaping retail—but the key to real impact lies in customer-first innovation. Understanding customer problems and solving them purposefully ensures technology doesn’t overshadow the fundamentals. At scale, this balance drives sustainable growth and lasting value. What’s your take on this transformative shift in retail? #RetailInnovation #CustomerFirst #TechInRetail

💡 How Are Emerging Technologies Transforming the Retail Landscape? From predictive analytics and AI-driven personalization to supply chain optimization, emerging technologies are reshaping every corner of the retail sector. The way businesses operate—and customers shop—is undergoing a seismic shift 🎙️ Shreyans Mehta, CFA, FRM, Head of Data Science at ApnaKlub , dives deep into the role of innovation in improving efficiency, enhancing customer experience, and unlocking growth opportunities in retail. #RetailTech #EmergingTechnologies #DataScience #Innovation #LeadershipInsights

Talent knows no boundaries, and access to the right opportunities can create limitless possibilities. In her recent podcast appearance on Game Room, our CEO Shruti Shruti shares a powerful insight: The democratization of money and resources is levelling the playing field for small businesses. It’s no longer about where you come from or the resources you were born with—it’s about your ideas, determination, and the tools available to help you succeed. At ApnaKlub, we stand by this belief. We're democratizing retail businesses by providing wider assortments at wholesale prices and 48-hour doorstep delivery—empowering small businesses with access to credit, tools, and education. Together, we’re building a robust ecosystem where every retailer can thrive. 👉 Stay tuned for the full episode! https://bit.ly/3UWkdZK  #SmallBusinessGrowth #DemocratizationOfMoney #ApnaKlub #Empowerment #Entrepreneurship

Ravi Kumar journey at ApnaKlub is nothing short of inspiring. Starting as a City Lead in Muzaffarpur, his knack for building strong relationships with retailers and understanding their challenges helped lay the groundwork for ApnaKlub’s growth in Bihar. Today, as the Cluster Head, he oversees operations across nine warehouses, spanning 35+ cities and 30+ districts, ensuring ApnaKlub reaches the heart of rural Bharat. Ravi has driven Bharatvam’s growth, scaling GMV exponentially and connecting retailers with ApnaKlub’s promise of quality and affordability. His efforts have directly impacted retailers, improving product availability and ensuring timely delivery while fostering a culture of loyalty and trust. From turning Muzaffarpur into a top-performing hub to managing a growing network of 36 distributors, Ravi has demonstrated exceptional leadership. Under his guidance, the Bihar cluster has seen remarkable growth, and his ability to lead a 200+ member team reflects his unwavering commitment to ApnaKlub’s mission. Ravi’s story embodies the spirit of Hustler’s Voice—transforming challenges into opportunities and championing the vision of Bharatvam across the state. Kudos to Ravi for setting a stellar example and driving impact where it matters most! #GrowthLeadership #BharatExpansion #FMCGDistribution #ApnaKlub #HustlersVoice #RetailTransformation

Are You Making Informed Choices? In today’s fast-paced world, it’s easy to overlook what’s in the food we consume. At ApnaKlub, we believe awareness is the key—not just for consumers but also for retailers shaping Bharat’s food landscape. Next time when you are tempted to overindulge or skip reading the label, pause and think: does this align with a healthier, smarter you? Let’s be mindful, choose wisely, and make every serving count. Together, we can build a smarter and healthier Bharat. #InformedChoices #HealthierBharat #SmartRetailing #ApnaKlub

Beauty’s gone beyond red lipstick and sindoor—now it’s all about serums, active ingredients, and next-level routines! India’s beauty market, valued at $25.96 billion in 2023, is projected to hit $35.21 billion by 2028 (6.3% CAGR). With 48 lakh weddings remaining in 2024, beauty consumption is set to surge, as modern routines replace classic essentials. Demand from Tier 2 and 3 cities is driving these trends nationwide. Bharat’s Beauty Boom Key Drivers Ingredient-Driven Choices: Consumers seek fast-acting actives like niacinamide and hyaluronic acid. ApnaKlub’s data shows Pond’s Super Light Gel sales surged 354%, and niacinamide products are rising. Once premium-only, these actives are now at affordable masstige price points, making multi-benefit skin care accessible, especially beyond metros. Digital Accessibility: Influencers and UGC are driving beauty trends online, creating demand that ApnaKlub helps reach even the smallest towns. Rise of Homegrown Heroes: Brands like Forest Essentials and Sugar Cosmetics are blending Indian tradition with modern skincare, resonating across Bharat. Sustainable & Cruelty free practices: Eco-friendly practices are more valued, with brands like MamaEarth leading the way. ApnaKlub’s Role in Catalysing the Boom With brands like O3+, Lotus Herbals, VLCC, and Lakme on ApnaKlub, premium beauty is no longer metro-exclusive. O3+ achieved 207% GMV growth from 2023 to 2024, proving that strategic placement and local reach turn premium products into essentials across Bharat. Bharat’s beauty shoppers are moving from cold creams to serums and primers, becoming more label-conscious and investing in premium products that deliver real benefits, like Lakme eyeliners or Glow & Lovely face wash. How ApnaKlub is Making It Happen? Expansive Reach: We equip 60,000+ retailers with essential beauty products, ensuring Bharat’s shelves stay stocked. Strategic Visibility: Products are placed in prime spots to drive trials and repeat purchases. Data-Driven Insights: Our analysis guides retailers on top-selling items, like Oxylife bleach in Jharkhand and thick lotions in Punjab during winter. O3+ - From Niche Salon Brand to Household Name O3+ was once a niche salon brand, but with ApnaKlub, it’s now a household staple in Tier 2 and 3 cities, with 207% growth in just one year. ApnaKlub has helped introduce premium skincare to communities eager for quality. It’s just getting started...partner with ApnaKlub to bring your products from metro shelves to every corner of Bharat. Are you evolving as fast as Bharat is? #NextGenBeauty #BeautyBeyondBoundaries #FutureOfBeauty #ApnaKlub #BeautyMovement #BuildingBharat

Are India’s Kirana Stores Under Threat? Over 200,000 Kirana stores have shut down across India in just one year, struggling against aggressive pricing and deep discounts from quick commerce platforms. This isn’t just a shift in consumer preference—it’s a crisis for Bharat’s trusted local retailers. Adding to this challenge, many of these platforms are fueled by young, ambitious entrepreneurs from metro cities who prioritize growth at any cost, often undermining the livelihoods of smaller businesses in the process. At ApnaKlub, we’re committed to changing this narrative by empowering retailers in emerging markets with: 1. Wide and appropriate product assortments 2. Fair pricing and clockwork deliveries 3. Consumer outreach tools and technology to help them thrive in today’s competitive landscape We’re here to elevate the consumer experience while giving Kirana stores the competitive edge they need to match—and even outperform—quick commerce formats. But real change requires intervention from Indian authorities. We call for regulations to end unfair pricing practices and establish fair business practices for our local retailers. Support our Kirana stores—protect Bharat’s economy. Reference: https://bit.ly/3YFfb59 #SupportKiranaStores #EmpowerLocalRetail #FairBusinessPractices #ProtectBharatRetail #ApnaKlubEmpowers

At ApnaKlub, our DNA is rooted in innovation and resilience—we don’t just adapt; we redefine standards. Startups face countless challenges, and success demands more than just a great vision. It requires relentless execution, customer-centricity, and a willingness to evolve. As Ashutosh highlights, growth at ApnaKlub is driven by a zero-to-one mindset where every step—from refining logistics to optimizing delivery timelines—aims to enhance value and set new benchmarks. It’s this unyielding commitment to embracing change and empowering our teams that fuels our journey toward operational excellence. For all emerging startups, remember: Flexibility isn’t a luxury; it’s the foundation of lasting impact. #ApnaKlubDNA #StartupGrowth #CustomerCentric #Innovation

Meet Sukhminder Singh – The Driving Force Behind ApnaKlub's Lucknow Cluster! At ApnaKlub, we are on a mission to drive growth and reshape Bharat's retail landscape, and at the forefront of this endeavour is Sukhminder Singh. Since joining us in September 2023, Sukhminder has taken the reins of the Lucknow cluster, overseeing the dynamic cities of Lucknow, Prayagraj, Bharaich, and Kanpur. Under Sukhminder's leadership, the Lucknow cluster has experienced remarkable growth, achieving over 60% increase in monthly revenue in less than eight months. With an ambitious target of increasing business by 40% more by March 2025, he is not just leading but inspiring us all to aim higher. Sukhminder brings a wealth of experience to ApnaKlub, with a background in operations from Walmart and Metro, along with nearly four years at Reliance Retail. His expertise allows him to optimise operations, ensuring our Sales Officers (SOs) engage effectively with retailers, driving productivity across the board. A champion of customer engagement, Sukhminder motivates his team to forge strong connections with retailers. Thanks to his efforts, the Lucknow cluster now boasts the highest customer conversion rates in India, energising our entire team and reinforcing our commitment to excellence. Operational excellence is Sukhminder's mantra. He emphasises the importance of the right product assortment, fair pricing, and timely deliveries. His strategic focus on Bharatvam products and robust distributor networks in Lucknow and Prayagraj has been pivotal to our success. As a leader, Sukhminder empowers a team of over 100 members. His adaptability was further showcased when he temporarily managed the Bareilly cluster, proving that his leadership style fosters ownership and accountability among team members. Sukhminder’s strategic vision is clear: "Every challenge is an opportunity for growth. By emphasising trust and quality, we set new standards for success." This dedication to building trust with customers makes him a vital part of ApnaKlub’s journey. Join us on this exciting journey as Sukhminder continues to drive the Lucknow cluster toward remarkable achievements. Together, we are transforming the FMCG landscape in Bharat—one retailer at a time! #GrowthLeadership #BharatExpansion #CustomerEngagement #FMCGDistribution #ApnaKlub #HustlersVoice #RetailTransformation