Today is Zero Discrimination Day—a reminder that bias exists not just among people but also in the food we waste. Most people call imperfection a flaw. We call it a fallacy. At The Misfits, we don’t discriminate—between flawless and flawed fruits & vegetables, the chosen and the rejected, the ones that make the cut and the ones left behind. We embrace them all. To know more, click the link in bio. Do upcycle. Buy upcycled. #TheMisfits #UpcycledFood #NoWasteOnlyTaste #ZeroDiscriminationDay
The Misfits
Food and Beverage Manufacturing
Jaipur , Rajasthan 127 followers
We are The Misfits & the world would be bland without us!
About us
Hey! We are based in Jaipur, Rajasthan, The Misfits is a Zero-waste, sustainable Consumer Packaged food start-up that rescues rejected, unattractive and misfit fruits and vegetables perfectly suitable for human consumption. Why? - Globally, 1.05 billion tonnes of food is wasted across the value chain, annually - India ranks 7th in this global food waste & loss, 68.8 million tonnes equivalent to economic impact of $13 billion - Food waste & loss generates 8-10% of greenhouse gases - India ranks 111 among 125 countries as per Global Hunger Index Report, 2023 As believers of utilizing whole fruit and vegetables, upcycling and cooking up something new from what is available in the pantry, we decided to take matters in our own hands and do something in a small way to fight food waste. We source rejected, surplus and ugly fruits and vegetables directly fresh from farmers and mandis before they are either discarded or used as animal fodder. These ingredients are transformed into delectable, nutritious and fiber-rich packaged foods through upcycling, creating sustainable products that are good for the planet and for our consumers.
- Website
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https://mymisfits.in/
External link for The Misfits
- Industry
- Food and Beverage Manufacturing
- Company size
- 2-10 employees
- Headquarters
- Jaipur , Rajasthan
- Type
- Privately Held
- Founded
- 2022
Locations
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Primary
Get directions
Jaipur , Rajasthan , IN
Employees at The Misfits
Updates
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Onions, but make them extra delicious! 🧅✨ Our Red Onion Relish packs the natural goodness of onions—rich in antioxidants, gut-friendly, and full of flavor—into a sweet, tangy, and oh-so-addictive spread. Elevate your meals, one spoonful at a time! 😍🔥 To shop visit https://lnkd.in/gq85H5-8 #OnionGoodness #RelishTheFlavor #TheMisfits #BeAMisfit #BeTheChange
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Brain fuel meets bliss! 🧠✨ Our Cocospread is infused with the power of Brahmi & Ashwagandha—boosting focus, reducing stress, and keeping you balanced with every delicious spoonful. 🍫🌿 Because wellness should taste this good! 😍 To shop visit https://lnkd.in/g4MW26_D #MindfulIndulgence #CocospreadMagic #TheMisfits #BeAMisfit #BetheChange
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Pumpkin + Cocospread = A match made in superfood heaven! 🎃🍫✨ Packed with nutrients, fiber, and natural sweetness, pumpkin adds a wholesome twist to our creamy, chocolatey Cocospread. A guilt-free indulgence that your taste buds (and body) will love! 💛🥄 To shop now visit https://lnkd.in/g4MW26_D #PumpkinPower #CocospreadMagic #MyMisfits #BeAMisfits #BetheChange
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Cosmetically "imperfect" vegetables—those that don’t meet supermarket beauty standards—are often discarded, dumped back into the ground to decompose, and release harmful greenhouse gases. But they are just as nutritious and delicious! At the Misfits, we procure them directly from farmers, transforming them into tasty, wholesome dips, spreads, and snacks. It’s time to rethink beauty standards and reduce food waste, one bite at a time. #TheMisfits #BetheMisfits #BetheChange
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Superfood meets sustainability! 🌿💚 The Misfits Pesto with Moringa is not just a delicious twist on pesto—it’s packed with the powerful nutrients of Moringa, the ‘Miracle Tree’ known for its rich antioxidants, vitamins, and protein. Fuel your body while reducing food waste! 🌍✨ #TheMisfits #BetheChange #MoringaPower #SuperfoodPesto #SustainableEating
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Who knew carrot tops could be this tasty? 🥕✨ The Misfits Pesto with Moringa is packed with flavor and sustainability in every bite! 🌿💚 #TheMisfits #BetheMisfits #BetheChange #GoodnessInEveryBite
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Fall in love with real perfection—nutrient-rich, delicious, and sustainably sourced. 🌿🥕 Because at The Misfits, we cherish produce for what it’s made of, not just how it looks. 🌎 Food upcycling is a simple step toward a healthier planet. Let’s reduce waste, embrace real food, and make a difference—one perfectly imperfect bite at a time. 🍏 Choose the perfect one, not just the perfect-looking one. Choose wisely. 💚 perfood, No Preservatives, Snacks, Dips, Spreads, Real Ingredients, Trending] #LoveWhatMatters #TheMisfits #ValentinesDay
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💕 This Valentine’s Day, let your taste buds fall in love! 💕 Crispy, golden Potato + tangy, flavorful The Misfits Red Onion Relish = a match made in foodie heaven! 😍✨ 🥔❤️ Indulge in comfort, savor the love, and make every bite unforgettable! Let’s celebrate love with flavor! 🍽️💘 . Ingredients: 15-20 baby potatoes OR 3 medium potatoes, diced 2-3 tbsp The Misfits Red onion relish 2 tbsp Olive oil, as required 1 tsp salt Method: 1. Take the potatoes, keep them unpeeled, prick them with a fork for flavours to infuse 2. Add Olive Oil (add more, if needed) into a frying pan. Turn the heat up to medium heat. 3. Add the Salt into the oil. 4. Once the oil is hot, add in the Potatoes and let it brown for about 5 – 10 mins. They fry up better if they aren’t touched too much. 5. Add in the The Misfits ROR and let it brown as much as possible to infuse the oil with onion flavour. 6. Cook until the potatoes are golden brown. 7. Best enjoyed hot with baguettes or on a plate of hummus. Enjoy! #TheMisfits #ValentinesDay #FoodLove #PotatoChops #RedOnionRelish #ComfortFood
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Indulge in the delightful flavors with The Misfits' Cocospread and Red Onion Relish combo! 🍫🧅 Experience the perfect balance of indulgence and health with this unique pairing. Order now at https://lnkd.in/gs6WhrQP and transform your meals into a gourmet experience! #Cocospread #RedOnionRelish #GourmetCombo #FoodieFavorites #TheMisfits
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