Is there a team motto or mantra that you live by?
As a creative lead, one mantra that resonates deeply is to "Inspire, Innovate, Elevate," it encapsulates my approach to fostering creativity and excellence. I believe that inspiration is the fuel that ignites passion and drives authentic creation. By continuously seeking and sharing inspiration from art, culture, nature, and people, I aim to spark innovative ideas. Whereby, embracing new challenges and experimenting with ideas that keep us ahead of the evolving trends. Elevation is the final piece, focusing on refining ideas, enhancing skills, and striving for excellence in every detail.
What are some challenges your team has faced, and how have they helped you grow both individually and collectively?
It’s important to maintain an environment and provide resources for inspiration. Thinking bigger and across multiple channels is mandatory in today’s information-heavy environment. Creating the idea is still the goal, but giving the idea long legs so it can extend into other areas is the real task.
A creative team often faces challenges such as tight deadlines, conflicting visions, and resource constraints. Navigating these issues has refined my problem-solving skills and taught me to lead with clarity and empathy.
If you had to describe your team in one word, what would it be and why?
"Resilient" – because they consistently push boundaries and develop innovative strategies that transform the brand's presence and influence.
- deepshikha mondal
