McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global creative solutions company. The company is united across 100+ countries by a mission to build enduring brands together. McCann Worldgroup was named Network for the Year by the Andys in 2024, Network of the Year by the EPICA Awards for the sixth time and ranked Most Effective Agency Network by the Global Effie Index 2023, for the fifth time. The core McCann Worldgroup network is comprised of McCann, MRM, CRAFT, and FutureBrand, and partners with Momentum Worldwide, Weber Shandwick and UM to deliver solutions across the entire marketing spectrum. We've been active in Asia Pacific since 1959 and have 69 offices across 18 markets in the region. Our goal is to build global brands in Asia, and to bring Asian brands to the world.
External link for McCann Worldgroup Asia Pacific
Get to know our colleague 🌟Raffy Reynoso🌟, Art Director at McCann Worldgroup Philippines, in this interview with Branding in Asia! #ourpeople
This time we talk to Raffy Reynoso, Art Director at McCann Worldgroup Philippines. During our conversation, she talks about how she got her first break in the industry, where she finds inspiration, what she loves about the job, and more.
We're excited to kick off the year by sharing this Bloomberg article by Karishma Vaswani, which features our concept of the "Asian Dream", the foundation of our "Truth about Ascending Asia" study. Two in every three middle-class consumers are expected to be from Asia by 2029 — in congruence to sentiment from our study "The Truth About Ascending Asia" where "two-thirds of those surveyed believed they did not have to leave Asia for a better life, indicating that they think their aspirations will eventually be met at home." Shilpa Sinha points out, "... people feel to the idea that their futures belong in the region, with many saying that they are more hopeful about their futures in Asia rather than in places like the West.”
Get to know our colleague 🌟Kimberly Turingan🌟, Copywriter at McCann Worldgroup Philippines, in this interview with Branding in Asia! #ourpeople
Best quote of the year? 🥳 "Today, I wrote a film about talking snails. What other job would ever pay me to do that?" 🐌 🐌 🐌 Next up in our Young Creative Spotlight – Kimberly Turingan, Copywriter at Mccann Worldgroup Philippines, Inc. McCann Worldgroup Asia Pacific
Christmas is almost upon us!! The team at McCann Worldgroup Singapore noticed that festive greeting cards could use a little eco upgrade. So, we made our own low-carbon Christmas greetings that are 1/10th the size of a regular e-card! 🎄 Crafted in a monochromatic aesthetic (saving 🌍 and your data), these cards are designed to help you share the holiday cheer with a lighter footprint. Are you a tree-hugger too? Share this card with your friends (unbranded version on 2nd slide 😉 )
In 😍 love 😍 with this collaboration between McCann Worldgroup Singapore and SOSD - an absolutely adorable gift Yapping Paper featuring dogs looking for loving homes. Grab your roll and spread the love this Christmas!
🐕 Bark, the herald angels sing! 👼 This Christmas, we, together with SOSD, present Yapping Paper—wrapping paper with a purpose. Each sheet of Yapping Paper features real SOSD dogs awaiting adoption, along with a scannable code to donate and support their care. If you’re in Singapore 🇸🇬, grab your free Yapping Paper at Pet Safari stores in VivoCity, Waterway Point, NEX, and The Star Vista, while stocks last. Wrap your presents and help us unwrap love for a shelter dog this season. Happy Holidays to all! - Learn more about this initiative here: https://lnkd.in/gpRPDgpP Valerie Madon Dan Parmenter Seth Low Adrian Loo Preet Kaur #MWForGood #Advertising #Generosity #Dogs
There's always opportunities in the everyday to make it better. And we can do it while having fun and spreading it 🐕🦮🐩🐕🦺 Merry Christmas to everyone. Let's give more this season 🎄☃️ #TruthWellTold McCann Worldgroup McCann Worldgroup Singapore McCann Worldgroup Asia Pacific Nick Handel Dan Parmenter Seth Low Preet Kaur Jerry Low Adrian Loo Alfred Wee Nicole Golloso Serene Ng
Save Our Street Dogs and McCann Worldgroup Singapore are helping to turn gifts into a howl-iday donation drive. A great cause and adorable dogs in Christmas sweaters. Dan Parmenter Creative Director, McCann Worldgroup Singapore said: “Yapping Paper transforms the wasteful medium of gift wrap into something that can do some good in the world, and we are proud that it’s both driving donations for this great cause as well as showcasing real dogs looking for loving homes.” McCann Worldgroup Asia Pacific
Congratulations to our teams for winning at the 2024 Campaign Asia-Pacific Agency of the Year awards! Southeast Asia 🥇 Southeast Asia Integrated Agency of the Year (Gold) - McCann Worldgroup Singapore 🥇 Southeast B2B Agency of The Year (Gold) - MRM Singapore 🥉 Southeast Asia Production Agency of The Year (Bronze) - CRAFT Thailand 🥉 Singapore Creative Agency of The Year (Bronze) - McCann Singapore 🥉 Singapore Digital Innovation Agency of The Year (Bronze) - McCann Worldgroup Singapore South Asia 🥇India Creative Agency of the Year (Gold) - McCann Worldgroup India 🏆 South Asia Creative Agency of the Year (Winner) - McCann Worldgroup India 🏆South Asia Agency Growth Leader of the Year (Winner) - Prasoon Joshi 🏅South Asia Agency Young Creative Person of the Year (Commendation) - Ines Barros 🥈South Asia Talent Development Programme of the Year (Silver) - McCann Worldgroup India 🥉South Asia Best Culture (Bronze) - McCann Worldgroup India Greater China 🥈Greater China Specialist Agency of the Year (Silver) - McCann Health Greater China Japan/Korea 🥇 Japan/Korea Specialist Agency of the Year (Gold) - IPG Health Japan Congratulations to all the teams for their hard-earned success! 👏
On The Business Times: Our latest The ‘Truth about Ascending Asia’ study explores how innovative thinking from the world’s most diverse and dynamic region can power brands. About the study, Ghassan Harfouche, Regional President says, “For over 60 years, McCann Worldgroup has been advising clients across Asia Pacific and for over 15 years we’ve been investing in macro truth studies for the region. This research on the world’s most dynamic and diverse region, shows our commitment to understanding what drives business success in Asia and in partnering with our clients to help build enduring and innovation-led brands.”
Get to know our colleague 🌟Lance Lagamayo🌟, Senior Account Manager at McCann Worldgroup Philippines, in this interview with Branding in Asia! #ourpeople
Next up in our Young Marketer Spotlight is Lance Lagamayo from McCann Worldgroup Philippines. McCann Worldgroup Asia Pacific
We launched our latest Truth Central study — the Truth About Ascending Asia — at the ACM (Asian Civilisations Museum) yesterday to over 70 clients, partners and media. Our Chief Strategy Officer, Shilpa Sinha presented the study that captured insights from over 12,000 people over 12 markets, 44 expert interviews, and more than 100 hours of social listening, highlighting how Asia is poised to enter a transformative era, characterised by the emergence of the "Asian Dream", defined by the convergence of socio-economic shifts, technological advancements, and cultural evolution. Shilpa says, "While Asian societies are still navigating the challenges of inequality, instability and insufficiencies, the study reinforces the faith of Asian people in a future that is better and brighter." We closed the event with a panel discussion, 'Building Enduring Brands' with guest speakers Sapna Chadha of Google, Lex Bradshaw-Zanger of L'Oréal, Julie Nestor of Mastercard, and Jeynelle Ng of @buffbaby88, moderated by our Regional Director of Global Clients and Business Leadership, Brandon Cheung. We'd like to thank all our clients, partners, and media friends for being a part of our event and making it such a successful and memorable one! More to come.