Last week, we organised WhatsApp on Waves 2.0 🛳️ —our second yacht networking event in Dubai—with the goal of helping CXOs ride the WhatsApp wave and unlock growth opportunities through business messaging. Over 45 CXOs from diverse industries, including automotive, real estate, travel, healthcare, and marketing, attended the event. They learned about the WhatsApp Business API, built new connections over great food and drinks, and enjoyed cruising through Dubai Harbour. We explored how businesses can leverage Click-to-WhatsApp Ads (CTWA) and WhatsApp Retargeting + Automation to increase conversion rates across the funnel. Additionally, we discussed centralising sales and support on WhatsApp and delivering a seamless, enjoyable experience for consumers to interact with businesses - WhatsApp conversations. The discussions also touched on the future of WhatsApp and business messaging—covering features like WhatsApp Groups, WhatsApp Calling, Co-existence, and MMAPI—and their potential impact on businesses in 2025. We will continue organising such events worldwide, in line with our mission to help businesses leverage technology and build relationships at scale with customers. Please send us an email on sales@doubletick.io if you want to attend the next one 🙂 Stay tuned for updates, and join us in shaping the future of business messaging! Deepak Bhagchandani Shivam Mittal Ravi Garg Arzan Singpurwalla Muhannad Hasan Rachit Jain Amit Shanawad Shreeya Roy Prache Agarwaal Dina Ibrahim Saad Tom Laster Renisha Rowe Tarcisio Ribeiro
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