redBus

Our CMO Pallavi Chopra talks about redBus' pioneering marketing strategies which cater to changing passenger demographics. Speaking to The Free Press Journal, she discusses redBus' agile usage of moment marketing, marketing for specific cohorts, 'region-ification' and the efficacy of running localised campaigns. Read the story below. #marketing #advertising #bustravel #intercitybustravel 

Makeathon'24 has been a resounding success. Congratulations to the winners who amazed us with their remarkable ideas and relentless creativity! This year we had 25 different teams with pathbreaking ideas leveraging GenAI and other means of the future! We also witnessed multiple heterogeneous teams comprising of various departments; joining forces to ideate, innovate and execute these brilliant ideas! All the participants unleashed their creativity in over 32+ hours of non stop effort to develop groundbreaking solutions for tomorrow's challenges! We are truly grateful to everyone who made this event possible – our partners (Amazon Web Services (AWS), Microsoft, Elastic and Hivel), participants, and the amazing team behind the scenes. Here’s to pushing boundaries and building a brighter, more innovative future together! #Makeathon24 #Gratitude #InnovationInAction #TechForGood #FutureOfTech #HackathonSuccess

Makeathon'24 is here! The excitement is building, and our participants are all set to unleash their creativity, pushing the boundaries of Envision, Innovation, and Showcase! Partnered with Amazon Web Services (AWS), Microsoft, Elastic & Hivel , we're ready to see groundbreaking ideas take shape by the trailblazers who will tackle tomorrow’s challenges with cutting-edge solutions. Are YOU ready to take the leap? Stay tuned for updates as the journey unfolds! #Makeathon24 #InnovationInAction #AWS #Microsoft #TechForGood #FutureOfTech #Hackathon #TechInnovation

Our CMO Pallavi Chopra speaks to IMPACT Weekly Magazine about the strategic reasons why redBus engages in transit advertising, such as increased relevance for audiences and increasing brand recall. In her own words "We did an internal analysis and realised that transit advertising gave a better bang for the buck and was more effective than stationary media." Read the full story here: https://lnkd.in/gHupzuUp #marketing #advertising #bustravel  

Our CEO Prakash Sangam speaks to The Hindu businessline about the localised and time-specific factors contributing to redBus' growth. Prakash talks to Aishwarya Kumar about the growth in customer acquisition, demand from the tier-3 segment and redBus' international business. Check out the full interview here:  https://lnkd.in/gTFXWMfN #CEOInterview #BusIndustry #OnlineBookings #IntercityTravel

In an impactful interview with ET NOW for the Startup Central show, our CEO Prakash Sangam talks about the factors behind redBus' growth and how the company supports operators to provide customised offerings to passengers. He also touches on broad festive season plans, launching regional language interfaces and the increased demand from small towns. Click on the link below to watch the whole interview! #BusIndustry #OnlineBookings #IntercityTravel #festiveseason

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The Game-Changing Power of Interview Training at redBus In today's talent-driven landscape, interviews are no longer a one-way street—they are a dynamic, two-way exchange. At redBus, we understand that a successful interview is not only about finding the right talent but also about creating an experience that reflects our values of integrity, respect, and excellence. A great interview is a blend of connection, empathy, and the accurate assessment of competencies. That’s why we invest in world-class interview training for our panel members. We empower them with the skills to engage meaningfully with candidates, asking the right questions while fostering an atmosphere of trust and openness. Through immersive role plays and hands-on training sessions, we ensure our interviewers can assess each candidate with precision while making them feel valued and respected. We recognize that candidates come to the table with hopes, ambitions, and expectations. It's our responsibility to ensure their interview experience is reflective of who we are—a company that values authenticity and professionalism. A well-conducted interview doesn't just help us find the right person for the role—it strengthens our employer brand and leaves a positive impression that resonates far beyond the interview room. At redBus, every interview is an opportunity to build lasting relationships and enhance our reputation as an employer of choice. By ensuring a seamless and genuine experience, we show the world that we are a company that cares. Follow redBus to stay updated and learn more about the exciting opportunities we have to offer. Let’s continue this journey together. #InterviewExcellence #EmpathyInHiring #redBusCareers #TalentDrivenCulture #EmployerBranding

Episode #5 of Window Seat by redRail is here!  Meet the team behind #redRail's newest film 'Dil Ki Patri'. Sohaila Kapur (actress & playwright who has starred in The Family Man, S2 & Aarya) and Amitabh Aurora (noted director & screenwriter) joined us on our new episode of the podcast to talk about their journey working together on the redRail film. Watch Ep #5 of Window Seat from redRail by redBus here: https://lnkd.in/gSu2DZrE #redbus #JourneyStories #redRail #windowsseatpodcast #storytelling #inspiration

Budget friendly ferry getaways with redBus! Looking for affordable year-end getaways in Malaysia? redBus shares a creative way to save on travel costs while travelling by ferry to #Kedah, #Langkawi & #KohLipe. Read the article in Hype below, to understand more #Malaysiatravel #ferry #holidaytravel #affordableholiday