SAMCRIT

SAMCRIT

Market Research

Gurgaon, Haryana 1,396 followers

CREATIVE PEOPLE, PRODUCTIVE RESEARCH

About us

Samcrit has an assortment of sample sources, for example, panel, web intercept sample, and forte records accessible to meet your unique project requirements. Every one of our recruitment channels delivers a different population and slightly different results, thus increasing diversity and representatives. We have the ability to deliver census-balanced general population consumer data, with our deep panel profiling; we make it easier and more efficient to reach complex audience. Our loyalty panels are actively managed, high-quality online access panels built from two decades of experience. We run “by-invitation-only”® recruitment campaigns via direct email and achieve this by partnering with over 75 globally recognized consumer and business-facing brands. Additionally, our panels are localized – not just translated – with native language panel support and country-specific reward choices. This ensures our participants are attentive and content, resulting in accurate, thoughtful answers and, ultimately, high-quality data

Industry
Market Research
Company size
51-200 employees
Headquarters
Gurgaon, Haryana
Type
Privately Held
Founded
2015

Locations

Employees at SAMCRIT

Updates

  • Embracing Domestic Tourism: The Path Forward for India’s Travel & Hospitality Industry As international tourism faces headwinds, India’s travel and hospitality sector is increasingly leaning on domestic tourists for growth. With foreign arrivals declining from 5.29 million in the first half of 2019 to 4.78 million in 2024, various factors are at play—global economic slowdowns, geopolitical tensions, and rising airfares. Kush Kapoor of Roseate Hotels highlights a shift: 75% of their clientele is now domestic, driven by conferences and local manufacturing. Subhash Goyal from STIC Travel Group emphasizes that airfares have risen 150-200% since 2019, further deterring international tourists. The reduced global promotion and participation in tourism fairs have also contributed to this trend. To navigate these challenges, firms must innovate and prioritize domestic offerings, ensuring growth despite international uncertainties. Embracing this change can open new avenues for sustainable business models in the hospitality industry. #TravelIndustry #Hospitality #Tourism #India #DomesticTourism #SustainableGrowth

  • The IPL's Valuation Takes a Hit Amid Shifting Media Landscape The Indian Premier League (IPL), once hailed as one of the most valuable sports leagues globally, has seen a surprising decline in its business enterprise value. According to a recent report by D&P Advisory, the IPL's valuation dropped by 11.7% to $9.9 billion in 2024, down from $11.2 billion in 2023. This marks the first time since the league's inception in 2008 that its value has decreased. Several factors have contributed to this decline. One of the primary reasons is the potential monopoly in cricket broadcasting due to the Star India-Viacom18 merger, which could limit competition in bidding for IPL media rights. Additionally, tech giants like Apple, Meta, and Amazon have delayed their entry into the IPL media rights bidding, further reducing the likelihood of competitive bidding. The collapse of the Sony-Zee merger has also played a role in this downturn, according to Santosh N, Managing Partner at D&P Advisory. While the IPL's valuation has taken a hit, there is a silver lining in the growth of the Women’s Premier League (WPL). The WPL ecosystem has seen an increase in valuation, reaching $160 million in 2024. This highlights the growing interest and investment in women’s sports in India, offering a new avenue of growth for the cricketing ecosystem. As the media landscape continues to evolve, the IPL will need to navigate these challenges to maintain its position as a premier sports league. The next few years will be crucial in determining how the league adapts to these changes and whether it can reclaim its previous valuation highs. #IPL2024 #SportsBusiness #Cricket #MediaRights #WomensPremierLeague #wpl #ipl

  • **Apple Makes 'Rare' Job Cuts Amid Shift in Priorities** In a surprising move, Apple has made a round of job cuts, affecting approximately 100 roles within its digital services group. According to a Bloomberg report, these layoffs, a rarity for the tech giant, reflect a strategic shift in the company's priorities. The cuts primarily impacted the Apple Books app and Apple Bookstore teams, signaling a reduced focus on these areas. Some engineering roles were also affected, along with positions within the Apple News division. However, insiders emphasize that the layoffs in the news team do not indicate a diminished focus on Apple News itself. This decision comes as Apple continues to navigate the evolving landscape of digital services, where reallocating resources and adjusting strategies is critical to maintaining its leadership position. Despite the layoffs, Apple remains committed to innovation and excellence in its core areas, even as it adapts to new market dynamics. The tech community is watching closely as Apple, known for its employee retention and stability, takes this rare step. It raises questions about the future direction of its digital services and what this shift might mean for the company's broader strategy. As the industry reacts to these developments, it will be interesting to see how Apple continues to balance its diverse portfolio of services and maintain its competitive edge in an ever-changing digital world. #hiring, #clientrelations, #successfulideas, #ethicaldecisions, #worldeconomy, #hireme, #jobsearch, #customerservicemanagement, #customertrust, #techjobs, #kindnessmatters, #howcanIhelp, #customersuccessjobs

  • Celebrating India's Olympic Journey at Paris 2024 🇮🇳 The Paris Olympics are officially underway and will grace the French capital until August 11, followed by the Paralympics from August 28 to September 8. This year, India proudly sends its second-largest contingent ever, with 117 athletes competing across 16 disciplines, including 72 making their Olympic debuts. Our athletes have already started making us proud with their remarkable performances. Here are some of the inspiring Indian Olympians to follow on LinkedIn, who are sharing exclusive behind-the-scenes insights, personal experiences, and the often unseen aspects of the Olympic journey Join us in supporting and celebrating the hard work, dedication, and incredible spirit of our athletes. Let's bring home the glory! 🥇 #Paris2024 #Olympics #IndiaAtOlympics #IndianOlympians #ProudIndian #GoIndia

  • "Exciting news for the insurance sector! With firms like Zurich Insurance and Bandhan Life expanding their teams and investing in innovation, it's clear that the industry is gearing up for significant growth. Join us in shaping the future of insurance! 🌟💼 #InsuranceIndustry #HiringNow #Innovation #CareerGrowth"

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    🌟 Exciting Times Ahead in Insurance Industry Hiring 🌟 Reports suggest a dynamic shift in the insurance sector's hiring landscape! Across India, insurance firms are gearing up to expand their teams, targeting roles from marketing to digital development and beyond. For instance, Zurich Insurance Group AG is set to bolster its workforce by 600 professionals over the next three years, focusing on digital innovation, commercial insurance, and product development. Their recent acquisition of a majority stake in Kotak Mahindra Bank’s general insurance unit underscores their commitment to growth and innovation. Meanwhile, Bandhan Life is charting an ambitious path with plans to recruit 1,000 new talents as part of a strategic five-year initiative. Their emphasis on technology and data-driven processes highlights a forward-looking approach to meet evolving market demands. Shriram General Insurance is also joining the hiring spree, aiming to onboard 700 new team members, primarily in pivotal marketing roles. This expansion reflects their strategy to enhance market presence and customer engagement. According to Tulsi Naidu, CEO - Asia Pacific at Zurich Insurance, India presents robust growth opportunities within the insurance landscape, particularly in commercial, SME, auto, and general insurance segments. These developments not only signify growth but also underline the industry's commitment to innovation and customer-centric solutions. Join us in shaping the future of insurance! 🚀💼 #InsuranceIndustry #HiringNow #DigitalInnovation #CareerOpportunities #JoinUs #samcrit

  • 🌟 Exciting Times Ahead in Insurance Industry Hiring 🌟 Reports suggest a dynamic shift in the insurance sector's hiring landscape! Across India, insurance firms are gearing up to expand their teams, targeting roles from marketing to digital development and beyond. For instance, Zurich Insurance Group AG is set to bolster its workforce by 600 professionals over the next three years, focusing on digital innovation, commercial insurance, and product development. Their recent acquisition of a majority stake in Kotak Mahindra Bank’s general insurance unit underscores their commitment to growth and innovation. Meanwhile, Bandhan Life is charting an ambitious path with plans to recruit 1,000 new talents as part of a strategic five-year initiative. Their emphasis on technology and data-driven processes highlights a forward-looking approach to meet evolving market demands. Shriram General Insurance is also joining the hiring spree, aiming to onboard 700 new team members, primarily in pivotal marketing roles. This expansion reflects their strategy to enhance market presence and customer engagement. According to Tulsi Naidu, CEO - Asia Pacific at Zurich Insurance, India presents robust growth opportunities within the insurance landscape, particularly in commercial, SME, auto, and general insurance segments. These developments not only signify growth but also underline the industry's commitment to innovation and customer-centric solutions. Join us in shaping the future of insurance! 🚀💼 #InsuranceIndustry #HiringNow #DigitalInnovation #CareerOpportunities #JoinUs #samcrit

  • Exciting news for India's startup ecosystem! 🚀 A new ₹200-crore fund is set to support innovative startups in sectors like water sanitation, advanced computing, biotech, Industry 4.0, and B2B enterprise SaaS. This initiative will back startups with accessible markets, developed tech, and sustainable competitive advantages. Check out the latest funding developments and share your thoughts on how this fund can shape the future of innovation in India! 💡 #StartupFunding #VentureCapital #IndiaStartups #Innovation #TechGrowth #Entrepreneurship

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    Exciting New ₹200-Crore Fund Set to Boost Indian Startups India’s startup ecosystem is buzzing with the announcement of a new ₹200-crore fund aimed at fostering innovation and growth in several high-potential sectors. This initiative is poised to be a game-changer for entrepreneurs and early-stage companies looking to make a significant impact. Target Sectors The fund will focus on startups in the following sectors: Water, Sanitation, and Hygiene (WASH): Innovative solutions to enhance public health and sanitation. Advanced Computing: Cutting-edge technologies pushing the boundaries of computing power and applications. Biotechnology: Breakthroughs in medical, agricultural, and environmental biotech. Industry 4.0: Smart manufacturing, IoT, and automation transforming traditional industries. B2B Enterprise SaaS: Software solutions that drive efficiency and innovation in business operations. Investment Criteria The VC firm managing this fund is on the lookout for startups that demonstrate: Accessible Markets: A clear and reachable customer base with significant demand potential. Developed Technology: Proven technological capabilities that stand out in their respective fields. Sustainable Competitive Advantages: Long-term benefits that set the startups apart from their competition, ensuring enduring success and scalability. Why This Matters This fund represents a substantial opportunity for startups in these sectors to accelerate their growth and bring innovative solutions to market. With the backing of a substantial financial resource, emerging companies can overcome initial hurdles and scale their operations more effectively. Entrepreneurs with a vision for the future now have an incredible opportunity to turn their ideas into reality with the support of this fund. The focus on critical sectors such as water sanitation and advanced computing underscores the commitment to driving technological advancement and addressing key societal challenges. Join the Conversation We invite you to share your thoughts on this exciting development and discuss how it might shape the future of India’s startup landscape. What innovations are you most excited to see emerge from these sectors? How do you think this fund will impact the competitive landscape for startups? Stay tuned for more updates on the latest funding news in India’s startup ecosystem, and don’t forget to share your insights and comments with us! #StartupFunding #VentureCapital #Innovation #IndiaStartups #TechGrowth #Entrepreneurship #SustainableDevelopment

  • Exciting New ₹200-Crore Fund Set to Boost Indian Startups India’s startup ecosystem is buzzing with the announcement of a new ₹200-crore fund aimed at fostering innovation and growth in several high-potential sectors. This initiative is poised to be a game-changer for entrepreneurs and early-stage companies looking to make a significant impact. Target Sectors The fund will focus on startups in the following sectors: Water, Sanitation, and Hygiene (WASH): Innovative solutions to enhance public health and sanitation. Advanced Computing: Cutting-edge technologies pushing the boundaries of computing power and applications. Biotechnology: Breakthroughs in medical, agricultural, and environmental biotech. Industry 4.0: Smart manufacturing, IoT, and automation transforming traditional industries. B2B Enterprise SaaS: Software solutions that drive efficiency and innovation in business operations. Investment Criteria The VC firm managing this fund is on the lookout for startups that demonstrate: Accessible Markets: A clear and reachable customer base with significant demand potential. Developed Technology: Proven technological capabilities that stand out in their respective fields. Sustainable Competitive Advantages: Long-term benefits that set the startups apart from their competition, ensuring enduring success and scalability. Why This Matters This fund represents a substantial opportunity for startups in these sectors to accelerate their growth and bring innovative solutions to market. With the backing of a substantial financial resource, emerging companies can overcome initial hurdles and scale their operations more effectively. Entrepreneurs with a vision for the future now have an incredible opportunity to turn their ideas into reality with the support of this fund. The focus on critical sectors such as water sanitation and advanced computing underscores the commitment to driving technological advancement and addressing key societal challenges. Join the Conversation We invite you to share your thoughts on this exciting development and discuss how it might shape the future of India’s startup landscape. What innovations are you most excited to see emerge from these sectors? How do you think this fund will impact the competitive landscape for startups? Stay tuned for more updates on the latest funding news in India’s startup ecosystem, and don’t forget to share your insights and comments with us! #StartupFunding #VentureCapital #Innovation #IndiaStartups #TechGrowth #Entrepreneurship #SustainableDevelopment

  • "Building Work Ethic as a Fresher" Entering the professional world as a fresher can be both exhilarating and daunting. In today's competitive job market, a strong work ethic is often the differentiator that helps newcomers stand out. Employers highly value this quality, seeing it as a key indicator of a candidate's potential and reliability. Murali Santhanam, CHRO at AscentHR, emphasizes that a solid work ethic is synonymous with being goal-oriented, proactive in tackling job responsibilities, and consistently meeting deadlines. These attributes not only demonstrate an employee's dedication and efficiency but also position them as trustworthy and driven individuals. Developing a strong work ethic is not without its challenges. Freshers often grapple with achieving a work-life balance and overcoming imposter syndrome. Ankit Aggarwal, founder of Unstop, highlights these hurdles and suggests that cultivating a robust work ethic involves setting clear goals, taking responsibility for tasks and outcomes, managing time effectively, seeking regular feedback, and actively pursuing learning opportunities. Here are some actionable tips for freshers looking to build a strong work ethic: Set Clear Goals: Define what you want to achieve in your role. Clear goals provide direction and motivation, helping you stay focused and productive. Take Ownership: Be accountable for your work. Own your tasks and the results, whether they are successes or areas for improvement. This attitude fosters responsibility and commitment. Manage Your Time: Prioritize your tasks and manage your time efficiently. Effective time management ensures that you meet deadlines and handle your workload without feeling overwhelmed. Seek Feedback: Regularly ask for feedback from your supervisors and peers. Constructive feedback is invaluable for personal and professional growth, helping you understand areas where you can improve. Be Proactive: Don’t wait for instructions; take the initiative to identify and solve problems. Proactiveness shows that you are engaged and willing to go the extra mile. Pursue Learning Opportunities: Continuously seek opportunities to learn and grow. Whether through formal training or self-initiated learning, expanding your knowledge and skills keeps you adaptable and valuable to your organization. Building a strong work ethic early in your career can set the foundation for long-term success. By adopting these practices, freshers can not only enhance their professional image but also navigate the initial stages of their careers with confidence and competence. In a world where the workplace is constantly evolving, maintaining a robust work ethic will always be a timeless asset. Share your thoughts: How do you foster a strong work ethic in your professional life? What challenges have you faced and how did you overcome them? Let's discuss in the comments! #WorkEthic #CareerTips #Freshers #ProfessionalGrowth #TimeManagement #ContinuousLearning #ProactiveApproach

  • 🚀 Freshers in Demand at Leading Firms! 🚀 Exciting times ahead for fresh graduates! Several top firms are opening their doors wide to welcome fresh talent and drive innovation. 🌟 Why Freshers? Freshers bring fresh perspectives, a hunger for learning, and the energy to drive projects forward. Companies are recognizing the immense value that young professionals add to their teams. 🏢 Who’s Hiring? From digital engineering giants to fintech innovators, various industries are on the lookout for bright minds ready to make an impact. Whether it’s cutting-edge technology centers or new innovation hubs, the opportunities are endless. 📈 What’s in it for You? - Growth Opportunities: Join leading firms and work on groundbreaking projects. - Skill Development: Gain hands-on experience and sharpen your skills. - Networking: Connect with industry leaders and fellow professionals. If you're a fresh graduate or know someone who's eager to kickstart their career, now is the time to explore these amazing opportunities. The future is bright, and the demand for fresh talent is higher than ever! #FreshTalent #CareerOpportunities #HiringNow #Innovation #Growth #DigitalEngineering #Fintech #CareerKickstart #YoungProfessionals

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