At Sauce, we have started a ‘Pay it Forward Series’ where we connect successful founders from our portfolio and ecosystem to share their insights with the next generation of entrepreneurs. We hosted another session with select Sauce portfolio founders, featuring Arindam Paul, Chief Business Officer and founding member of Atomberg Technologies . He shared valuable lessons from Atomberg's journey and highlighted the importance of a clear offline strategy, and the tactical dos and donts. He also talked about the value of hands-on leadership from his learnings from Atomberg's early journey, how they motivated sales teams while keeping fixed costs low. He emphasized that maintaining strong product quality, a solid brand presence, and adapting to market changes are key to long-term success in offline markets. Arindam Paul is one of the most articulate leader in the Indian consumer brands space. He is extremely generous with his advise and during the session he was very on point and practical with his recommendations. Prince Thomas Ajith Sunny Ranjit Behera Adit Purohit Sanya Pradhan Akriti Gupta Sriram G Jatan Bawa Tushar Khurana Niharika Joshi Udit Lekhi Manu Chandra Yash Dholakia Padma Milhotra Chetan Ghodke Namita Nayal
Sauce.vc
Venture Capital and Private Equity Principals
Delhi, Delhi 21,983 followers
An Early Stage Consumer VC Fund
About us
Early stage consumer VC fund with a high engagement model supported by a deep service partner network working across key support areas for scaling a brand in India.
- Website
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https://sauce.vc/
External link for Sauce.vc
- Industry
- Venture Capital and Private Equity Principals
- Company size
- 2-10 employees
- Headquarters
- Delhi, Delhi
- Type
- Privately Held
- Founded
- 2019
Locations
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Primary
TEC, DLF Building, Level 8, Sansad Marg, Connaught Place
Suite 20
Delhi, Delhi 110001, IN
Employees at Sauce.vc
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Manu Chandra
Consumer VC, backer of brands like Mokobara, Hocco Ice Creams, The Whole Truth, Bare Anatomy, Supertails, XYXX, Perfora, Chemist at Play
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🌀 Arjun Purkayastha (普艾君)
SVP & Managing Director, Reckitt Greater China & North Asia • Board member & advisor • Early stage equity seeker • eCommerce & brand building…
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Yash Dholakia
Investing in consumer brands @Sauce.vc | IIMA
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Karan Kathpalia
Building future consumer brands at Sauce.vc
Updates
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This was a lot of fun, thanks Pratham and team Masters' Union! Was a pleasure hosting the pitch. Yash Dholakia Zoeb Ali Khan Manu Chandra
What really happens inside a VC pitch behind closed doors? How do investment committees debate? What tough questions do founders face? In our new mini-series, Masters' Union’ Union student founders pitch to VCs in real-time—on camera. No filters, no edits—just the raw, uncut experience of what it takes to convince investors. In the first episode, the founders of Eat Atlás Ishita Gupta & Mayuresh Jadhav ↗️ pitch to Sauce.vc (Manu Chandra, Yash Dholakia) one of India’s leading consumer-focused funds. You'll witness everything—from the pitch to the decision-making process. If you're a founder raising capital, this is a masterclass in investor thinking. If you're curious about how venture capital really works, this is your backstage pass. Link to the full episoide in comments 👇
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We're thrilled to announce The Whole Truth Foods has secured $15 million in Series C funding, led by Sofina, and backed by existing investors Sauce.vc, Z47 and Peak XV Partners. This investment will fuel their continued growth and innovation as they redefine the future of clean, transparent food. We're proud to support their journey and believe in their potential to disrupt the industry. Manu Chandra Zoeb Ali Khan Karan Kathpalia
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Sauce.vc reposted this
We have talked often of a generational fatigue in brands for the young consumers in India. There is no place where it is more evident than fashion and accessories. You will rarely come across someone in the metro or your office who wears or carries the large fashion brands of the previous decade, as the new generation of consumers doesn't connect with them or find them aspirational. There have been some exciting brands built in this space in the fast fashion and streetwear category, but one space where we notice a very large and clear gap is in the premium quiet luxury space. Sanya and Adit identified this gap, while in New York, and returned to India to build Cove & Lane. From the very first meeting in our office where Sanya and Adit set up a rack in our meeting room to present the brand and collection they want to build, with very detailed understanding and presentation of the fabric, weave and fit, and a story behind each piece, we were impressed with the passion and indulgent attention to detail. As a consumer and investor both, really excited to partner with them on the journey to build an exciting lifestyle brand thats equally in place in the boardroom and the bar. Sauce.vc Manu Chandra Vasundhara Bhagat Padma Milhotra Karan Kathpalia https://lnkd.in/gu2cGtKB
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Sauce.vc reposted this
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We're bowled over to announce our investment in MetaShot🏏 MetaShot uses its cutting-edge mixed-reality tech to bring home the joy and thrill of console-gaming. The MetaShot Smart Bat, in a nifty and innovative form factor, tracks the user's real-world shots, translating them seamlessly into virtual gameplay, delivering a truly immersive experience. With 8 Lakh cricket matches already played on the platform, it’s clear that the passion for cricket is running on full throttle. But this is just the first innings for the company, with a wide range of sports in store! Featured in the latest season of Shark Tank, MetaShot has captured the hearts of consumers with its fun and social gameplay. We’re so excited that we often find ourselves hitting sixes in the office — quite literally😉 We’re elated to be a part of their journey, and can’t wait to see where they go next! Stay tuned for more game-changing updates from MetaShot. https://lnkd.in/gyfdedTt MetaShot Prince Thomas Ranjit Behera Ajith Sunny Sharrp Ventures | Harsh Mariwala Investment Office Panthera Peak
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Mokobara going places and going global 🥂🛫
Mokobara is now in Dubai! ✈️🌍 - truly #GoingPlaces From joining the company when we had just two stores to launching our first-ever international store at BurJuman Mall, Dubai —this journey has been nothing short of incredible 💛 This one feels truly special. It wasn’t just about setting up a store; it was about bringing Mokobara’s spirit of travel to a whole new audience. Standing in our 28th store today, I can’t help but feel proud of how far we’ve come. Here’s to bigger dreams and bolder journeys ahead✨ Feeling incredibly happy and grateful for this milestone, and a huge thanks to our amazing leadership team for trusting me with this project. Onwards and upwards! 🚀
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Sauce.vc reposted this
It took a bucket load of unlearning for two 40 something year old corporate fools (Mantosh Roy and me) to get all the ducks lined up. On the way we had some stellar help from Sheetal Sudhir; got more stellar help with Vandana Verma joining us full time. We were lucky enough to have our top choices from the VC fraternity to back our vision, Fireside Ventures & Sauce.vc. A big thanks Manu Chandra, Prayag Mohanty Nandika Pradeep Aashish Mirchandani & Padma Milhotra for being super supportive and believing in Sammmm. Well done Team Sammmm, let's have some fun!
Welcome aboard Mantosh Roy and Rishi Seth! Truly privileged to partner with you on this exciting journey!
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Sauce.vc reposted this
As dad to a teen, I have always been intrigued by their world. When Mantosh first spoke to us about their decision making process in the world of beauty that he had witnessed during his days running retail at Nykaa, it was evident this was a consumer with very unique needs, psychologically and physiologically. At Sauce.vc, we are excited to back Mantosh and Rishi as they build Sammmm, a teen focused beauty and lifestyle brand. Great to partner with Prayag and the Fireside Ventures team yet again. Padma Vasundhara
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📢 Applications Closing We have received an overwhelming response to our open positions and are closing the application form. Shortlisted candidates will be contacted soon.
🚀 𝗛𝗶𝗿𝗶𝗻𝗴 𝗳𝗼𝗿 𝗔𝗻𝗮𝗹𝘆𝘀𝘁, 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲, 𝗼𝗿 𝗦𝗲𝗻𝗶𝗼𝗿 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲 At Sauce, we are expanding our team! If you're passionate about startups, consumer brands, and early-stage investing, this is your opportunity to join a leading consumer VC fund and work closely with India's next generation of founders. 𝗔𝗯𝗼𝘂𝘁 𝘂𝘀: We are a leading early-stage consumer VC fund that has backed brands such as The Whole Truth Foods, Hocco , Mokobara, XYXX Apparels, Innovist, Perfora, Kreo and Supertails from the idea stage. As long-term partners to consumer brands, we operate on a high-engagement model, helping founders build transformative businesses. 𝗧𝗵𝗲 𝗥𝗼𝗹𝗲: We are hiring for 𝗔𝗻𝗮𝗹𝘆𝘀𝘁, 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲, 𝗼𝗿 𝗦𝗲𝗻𝗶𝗼𝗿 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲 roles. As part of our team, you will: 1️⃣ Identify and evaluate new investment opportunities. 2️⃣ Work closely with portfolio companies to drive growth and impact. 3️⃣ Help develop the consumer ecosystem. We’re a small team, with 𝗵𝗶𝗴𝗵 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽, 𝗲𝘅𝗽𝗼𝘀𝘂𝗿𝗲, 𝗮𝗻𝗱 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗽𝗮𝘁𝗵 to growth. 𝗜𝗱𝗲𝗮𝗹 𝗰𝗮𝗻𝗱𝗶𝗱𝗮𝘁𝗲𝘀 𝘄𝗶𝗹𝗹 𝗵𝗮𝘃𝗲: 1️⃣ Undergraduate or Postgraduate degrees. 2️⃣ 2-3 years of experience in early-stage startups (e.g., Chief of Staff roles), VC funds, or other high-ownership roles for the associate & senior associate position. Analyst position we can look at 0-2 years of experience. 3️⃣ A passion for learning, intellectual curiosity, open to working in unstructured environments, and with startups. 𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: 𝗡𝗲𝘄 𝗗𝗲𝗹𝗵𝗶 Fill out this form to apply: https://lnkd.in/gQr235uh 𝙄𝙢𝙥𝙤𝙧𝙩𝙖𝙣𝙩: 𝙋𝙡𝙚𝙖𝙨𝙚 𝙖𝙫𝙤𝙞𝙙 𝘿𝙈𝙞𝙣𝙜 𝙤𝙧 𝙚𝙢𝙖𝙞𝙡𝙞𝙣𝙜. 𝘼𝙥𝙥𝙡𝙞𝙘𝙖𝙩𝙞𝙤𝙣𝙨 𝙬𝙞𝙡𝙡 𝙤𝙣𝙡𝙮 𝙗𝙚 𝙘𝙤𝙣𝙨𝙞𝙙𝙚𝙧𝙚𝙙 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙩𝙝𝙚 𝙛𝙤𝙧𝙢. Let’s build the next generation of consumer brands together! 🚀 🚀