Sèmeion Consulting

We may have many Indias, but are connected by the one 'Indian' spirit. Happy Independence Day. #india #semeionconsulting sumitra sarkar Sabah Iqbal C

Starters for Startups #6 There is a fine balance between Brand & Product Marketing. One gives you conversions but may not always command preference or premium.  At Semeion Consulting we help you maintain this balance to ensure your brand attracts the right consumers without the need of a typical sales push. #BrandStrategy #MarketingStrategy #BrandConsultancy #DigitalStrategy #MarketingConsultancy #ProductMarketing #BrandMarketing sumitra sarkar Sabah Iqbal C

Lessons from Leaders #6 ‘Rome wasn’t built in a day’ ‘Good things take time’ ‘Patience is a virtue’ The list of encouragement on patience goes on. And it applies to your business as well. An interesting analogy made by #warrenbuffet to remind us when the faith in yourself begins to waver.  The great Indian JUGAAD is not always the answer. #entrepreneurs #StartUps #leaderspeak #businesstips  #patience #motivation #semeionconsulting sumitra sarkar Sabah Iqbal C

Starters for Startups #5 The typical customer purchase journey today isn’t that simple anymore. For eg. Customers may start their journey with a purchase intent and need to be converted to your brand over competition. Your brand ecosystem needs to cover every consumer entry point to maximise conversions.  At Semeion Consulting we help brands navigate these challenges through effective marketing solutions. #BrandStrategy #MarketingStrategy #BrandConsultancy #DigitalStrategy #MarketingConsultancy sumitra sarkar Sabah Iqbal C

Lessons from Leaders #5 Most entrepreneurs don't realise the power of a brand. Borrowing from #JeffBezos, here is a simple litmus test to truly know if your product or service has actually transpired into a brand. #entrepreneurs #StartUps #leaderspeak #businesstips  #branding #semeionconsulting  sumitra sarkar Sabah Iqbal C

Sales and Marketing: the perfect partnership to accelerate brand growth. #BrandStrategy #MarketingStrategy #BrandConsultancy #MarketingConsultancy sumitra sarkar Sabah Iqbal C

Lessons from Leaders #4 There are quotes and then there is wisdom from the legends. Here is one from #GuyKawasaki, spelling out the clear reason why not everyone makes the mark. Any idea, be it an innovative one or its borrowed version with customary tweaks - is only as good as its execution. If Idea was the brain, execution would be the body. A good execution not just defines the idea, but extends it to the outer world. Timely and consistent execution is the key to making ideas impactful. 💡 #entrepreneurs #StartUps #leaderspeak #businesstips #semeionconsulting #authenticity Sabah Iqbal C sumitra sarkar

Starters for Startups #3 There is more to marketing than what meets the eye, what we see is just the tip of the iceberg. Efforts go beyond purchase to convert a customer to a repeat customer. #entrepreneurs #startups #marketing #marketingstrategies #brandstrategy #gotomarketconsulting #startup #startersforstartups #semeionconsulting  sumitra sarkar Sabah Iqbal C

Lessons from Leaders #3 We are all familiar with the success story of D-Mart. Here is an insight into this success, as quoted by #RadhakishanDamani himself. Interpreting his words: Short-term goals and fulfilling them is mandatory for any business. Often, this chase results in losing sight of the long-term business vision and goals. This unwavering focus is fundamental to evaluate short-term success and failures; and stay on the growth path. Organisations with clear long-term goals not just identify mistakes early and course-correct, they also enable each of their team members and stakeholders to walk the same path. #entrepreneurs #StartUps #leaderspeak #businesstips #semeionconsulting #authenticity sumitra sarkar Sabah Iqbal C

Starters for Startups #2 ☘ Just like well-entrenched roots are critical for trees to survive the storms and flourish; deep-rooted brand essence is fundamental to business success and sustenance in the long run. #entrepreneurs #startups #branding #brandstrategy #brandconsulting #startersforstartups #semeionconsulting  sumitra sarkar Sabah Iqbal C