AppGuruz

Work-life balance can be really tough now a days, but at AppGuruz, we ensure our employees are never overworked or exhausted. Here's how we do it: Thoughtful Planning: Realistic timelines and manageable workloads. Long Weekends: Saturdays and Sundays off to recharge. Quarterly Celebrations: Parties to celebrate our achievements and foster team spirit. Fun Projects: Engaging and creative projects to keep motivation high. Flexible Hours: Helping our team balance personal and professional lives. Internal Game Tournaments: Hosting tournaments to add fun and excitement. Friday Showcases: Weekly work showcases and appreciation to highlight and celebrate our team's efforts. Leave at Will: Employees can take leave whenever needed, without any pressure to come in. At AppGuruz, a happy and healthy team is our priority. to be continued.. #gamedev #appguruz #gaming

Dear Sir, It's not about staring at your wife—it's about surviving her stare. That stare carries the weight of: A forgotten chore A promised dinner date Unwritten grocery lists recited at the worst possible moments A much-needed compliment And the tasks stored in her mental to-do list, which I’ve somehow failed to complete 😅 Trust me, Sir, your wife might already have a stare loaded for you! On a serious note, at AppGuruz , we respect work-life balance. I don’t ask my team to work unpaid overtime or give up their weekends—we even ensure Saturdays are off. Sundays are meant for family, rest, and recharging. So, I’ll kindly pass on working Sunday nonsense, and I’d encourage you to enjoy yours too!

LiveOps: Keeping the Magic Alive in Once Upon Merge with (Retention: D7 - 20%+ & 25% for iOS). At Once Upon Merge, every day in the game is a new chapter in an fairy tale merge game. Our LiveOps events are designed to bring excitement, challenge, and rewards, ensuring players stay engaged and entertained! What Makes Our LiveOps Magical? We’ve curated a mix of immersive events, blending luck, strategy, and skill. Here’s what keeps our players coming back: 🎲 Dice Roll Adventures Roll the dice to uncover special rewards, surprises, and embark on a journey filled with wonder. 🎰 Slot Spins Spin for treasures, boosters, and exclusive items that make the merging adventure even more exciting. 🎩 Magic Hats Challenge Choose wisely as you uncover surprises hidden beneath these mysterious hats. You can also hit jackpot or a dud. 🚀 Balloon Rise (Inspired by Royal Match) Help balloons rise by completing tasks, soaring to unlock unique and valuable rewards. 📦 Long Order Events Take on challenging orders that test your dedication, rewarding you with rare items and resources. 🧩 Tile Breaker (Inspired by Royal Match) Smash through special tile puzzles, clear obstacles, and unlock powerful rewards that boost your merging journey. Why LiveOps Matters? LiveOps is our way of ensuring the game evolves with our players. From casual explorers to dedicated strategists, there’s something for everyone. These events foster engagement, creativity, and a sense of community within the Once Upon Merge world. What’s Next? We’re constantly innovating to bring more surprises and challenges. If crafting magical player experiences excites you, we’d love to connect! Let’s keep merging, breaking tiles, and creating magic!

Wishing you love, light and laughter. ✌🏼 #happynewyear

Limit your options, narrow your focus and watch your flowers bloom. #Thursdaythoughts

Why Hybrid Monetization is a Strong Strategy for Mobile Games As mobile gaming evolves, the need for diverse and sustainable revenue streams has become crucial. Hybrid monetization—combining in-app purchases (IAP) with in-app ads (IAA)—has emerged as a powerful strategy that not only generates revenue but also enhances player engagement and retention. Here’s why it works so well and why it’s worth exploring: Immediate Revenue Generation: Ads kickstart monetization from day one, creating a steady revenue stream even if players aren’t ready to spend money on in-game purchases yet. This approach makes games financially viable early on, especially for smaller studios. Natural Progression to IAP: By introducing ads first, players get a feel for the game without feeling pressured to spend. As they progress and engage more deeply, they’re more likely to make purchases, creating a smoother, more organic monetization flow. Tailored Player Experience: Not every player has the same preferences. Some are happy to engage with ads for rewards, while others prefer spending to skip them. Hybrid monetization caters to both types, ensuring no one feels excluded and enhancing overall satisfaction. Enhanced Game Design Opportunities: When done thoughtfully, hybrid monetization encourages innovative game design. For example, ads can be integrated into reward systems, while IAP can offer exclusive content or time-saving features, creating value without disrupting gameplay. Resilience in Market Changes: By diversifying revenue streams, studios can better weather changes in player spending habits or advertising rates. This approach provides long-term stability and room for experimentation. Boosting Retention: When implemented well, this strategy doesn’t just increase revenue—it keeps players coming back. Offering both ad-based rewards and premium options ensures players feel they’re getting value, regardless of how they choose to play. That said, hybrid monetization is not a plug-and-play solution. It requires careful planning to align with game mechanics and maintain a seamless player experience. But the rewards are worth it: a more robust revenue model, a wider audience reach, and happier players. How do you see hybrid monetization shaping the future of mobile games? Let’s discuss! (ref from DoF and our own thoughts on it) #GameDevelopment #Monetization #MobileGaming

We’re excited and grateful to have won Game of the Year and Best Visual Art at #IGDC! At AppGuruz, we pour our heart and soul into every game we create. From art, code, vfx, to game design that keeps players engaged, and direction that ties it all together—each step reflects our dedication to delivering the best experience possible. While these awards motivate our teams to keep pushing boundaries, we know we still have a long way to go. We’re constantly learning, challenging ourselves, and evolving to bring you the very best. On that note, we’re thrilled to share that we’re hard at work on our next big project—a next-gen tower defense title that we believe will set a new standard for the genre. Stay tuned for updates; we can’t wait to show you what we’ve been cooking! Thank you for being part of our journey! Cheers 🍻

Thank you #IGDC for the nominations.

Wishing our incredible team a Diwali filled with joy, prosperity, and inspiration! May this festival light up new paths for success and bring happiness to you and your loved ones. Enjoy, celebrate, and stay safe! 🌟✨ #happydiwali

If you're running a small or medium-sized game studio and wondering if a Merge game is the right move, here's my take: For larger studios, Merge-3 games could be worth exploring due to their complexity and scalability. But if you're a smaller studio, Merge-2 games offer a great balance between risk and reward. The key? Invest in creative metagame mechanics and smart monetization strategies. Merge-2 games thrive on engagement, and with the right approach, they can really pay off. It's all about how you innovate within the genre. It's still a viable genre if done it right! UA is a must though.. #mergegames #mobilegames #mobilegamedevelopment