indó iceland’s cover photo
indó iceland

indó iceland

Banking

Reykjavík, Capital Region 4,665 followers

No bull$h!7 Banking!

About us

We believe that banks should be built for humans.

Website
http://indo.is
Industry
Banking
Company size
11-50 employees
Headquarters
Reykjavík, Capital Region
Type
Privately Held
Founded
2018

Locations

Employees at indó iceland

Updates

  • 🚀 💸 Fjármálastjóri óskast – viltu hrista upp í bankakerfinu með okkur? 💸 🚀 Við í indó leitum að öflugum og framsæknum fjármálastjóra (sí eff ó) sem nennir ekki bulli heldur vill taka þátt í að breyta bankamarkaðnum til hins betra. Um er að ræða spennandi hlutverk þar sem þú munt leiða teymi reikningshalds og fjárstýringar og vinna þétt með framkvæmdastjóra til að tryggja að við vöxum með skýra stefnu og sterkan fjárhag. Nánari upplýsingar um starfið má sjá hér 👉 https://lnkd.in/ekn-tMae

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  • 💡 What makes customers truly happy? 💡 Last week, NOVA Iceland invited indó for a deep-dive conversation (or as Icelanders call it, a “Trúnó”) on a topic close to our hearts 💓 —what actually creates the happiest customers? Truth is—there’s no one formula. But some companies are proving that doing things differently makes all the difference. Our own Hjördís Elsa Ásgeirsdóttir shared insights on what truly matters when building a company that people love: ✔️ Listen, ask, and understand – Real conversations matter. ✔️ Go beyond expectations – It’s not just about meeting needs, it’s about anticipating them. ✔️ Make banking personal – Because customers aren’t account numbers. ✔️ Create a better society – Businesses have a responsibility to shape a better future. A huge thanks to NOVA Iceland and Margrét Tryggvadóttir for the warm welcome and an inspiring discussion! These conversations matter, and they shape the future of better businesses, better services, and ultimately—happier customers. Because at the end of the day, it’s not just about banking or telecom💙 it’s about creating a better society. 💙 Let’s keep the Trúnó going! 🙌 #indóiceland #nobullshitbanking #ekkibanki #ekkertbull #customerhappiness #realconversations #buildingabettersociety #Trúnó

    View organization page for NOVA Iceland

    2,222 followers

    RisaStórt Trúnó með Nova & Indó!✨ Við áttum Trúnó í gær þar sem við köfuðum djúpt í það sem skapar ánægðustu viðskiptavinina á Íslandi! 🔥 Er það kúltúrinn og framúrskarandi þjónustan eða persónuleg nálgun og einfaldleikinn sem skipti mestu máli? 🤔 Sannleikurinn er… það er engin ein formúla! Frábærar umræður og fullt af góðum punktum sem öll fyrirtæki geta lært af! 🙌 Takk fyrir komuna – við getum ekki beðið eftir næsta Trúnó!  indó iceland

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  • View organization page for indó iceland

    4,665 followers

    Viltu koma á Trúnó? Á Trúnó ætla NOVA Iceland og indó að kafa saman ofan í spurninguna: Hvað skiptir raunverulega máli þegar kemur að því að byggja upp ánægju viðskiptavina? Við lofum bæði innblæstri og heilum helling af trúnó 🫖 ☕ 👀 Skráðu þig á viðburðinn👇

    View organization page for NOVA Iceland

    2,222 followers

    Hvernig sköpum við ánægðustu viðskiptavinina? 💬 Haukur Skúlason, framkvæmdastjóri indó, Hjördís Elsa Ásgeirsdóttir, markaðsstjóri indó og Margrét Tryggvadóttir, skemmtana- og forstjóri Nova fara yfir hvað skiptir raunverulega máli þegar kemur að því að byggja upp fyrirtæki? 🪩 Kíktu á Trúnó hjá Nova & Indó ! 🏢 Hvar? Nova, 4. hæð. 📆 Hvenær? 26. febrúar kl: 16:00 - 18:00 🗯️ Umræðuefni? Hvað knýr árangur? 🥂 Léttar, ljúfar og kátar veitingar í boði!

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  • From solo banking to financial duets – indó at Stockholm Fintech Week! 🎤 Last week, Einar Eidsson, our Head of Product, took the stage at Stockholm Fintech Week to talk about something that should be simple—but rarely is: managing money as a couple. 💳 Who pays for what? 💰 How do you merge finances without losing financial independence? 💡 And why is banking still so behind on helping couples handle money together? At indó, we’ve been thinking a lot about this—so much so that we’re building Duet, a fresh approach to joint finances that’s built for real life. Instead of forcing people into all-or-nothing shared accounts, we’re making it modular, flexible, and designed to grow with a relationship—whether you’re just splitting bills or going all-in. 💙 Big thanks to Stockholm Fintech Week for having us! With 130 speakers from 41 countries and a room full of fintech leaders, this event was a powerhouse of bold ideas and disruptive thinking. 🚀 What’s next? We’ll keep pushing boundaries—because banking should work for people, not the other way around. And if you’ve got thoughts on how joint finances should work, we’d love to hear them! 🫶 #indóiceland #StockholmFintechWeek #SFW #SFW25 #NordicFintech #Fintech #nobullshitbanking #jointfinances #Duet #Dúett #ekkibanki #ekkertbull

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  • View organization page for indó iceland

    4,665 followers

    On Monday, Haukur Skúlason and Tryggvi Davidsson were honored with the annual Stjórnvísi Management Award in the entrepreneur category, alongside other brilliant innovators🏆. This award recognizes leaders who challenge the status quo—and if anyone fits that bill, it’s Haukur and Tryggvi. 💙 From "this will never work" to Iceland’s fastest-growing bank. Back in 2018, these two middle-aged banking veterans sat down for coffee and asked, “Why aren’t new neo-banks popping up in Iceland like they are across Europe?” Five years, numerous investor rejections, and countless warnings later (“It’s too expensive.” “too complicated.” “people would rather divorce than switch banks!”), they proved everyone wrong. indó launched in 2023, and let’s just say—we’ve come a long way since then! 🚀 🎯 Leadership is about vision (and a little chaos). Tryggvi summed it up best at the ceremony: Innovation and leadership may seem like opposites—one thrives on chaos, the other on structure—but when done right, they go hand in hand. At indó, leadership means: ✔️ Setting a clear mission – Simple, transparent banking for real people. ✔️ Trusting the team – Hire great people and let them figure out the how. ✔️ Moving fast, breaking things (sometimes), and learning along the way. And yes, plenty of skeptics doubted them. But not everyone. Before indó even opened, a fishmonger—impressed that someone was finally going to challenge the banking system—gave Tryggvi a free fish cake as a nod of support. And honestly, he’s been living off that recognition ever since. 🐟🔥 🔥 What’s next? Haukur and Tryggvi didn’t start indó to win awards. They started it to change banking in Iceland for the better. And we’re just getting started. To everyone who has supported us—customers, team members, investors, and yes, even the fishmonger—thank you. #ekkibanki #ekkertbull #fintech #fintechrevolution #innovation #startup #bankingInnovation #futureoffinance #IndóIceland #nobullshitbanking #banking #notabank #neobanking #leadership

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  • View organization page for indó iceland

    4,665 followers

    💥 The “terrible twos” in banking – two years of indó and counting! 🎂 They say toddlers hit the terrible twos—full of energy, rebellious, and not afraid to challenge the status quo. Sounds about right! Two years in, and we’re louder, bolder, and shaking things up more than ever. The old banks might prefer that we play nice, but we’re here to prove that banking doesn’t have to come with hidden fees, frustration, and quite honestly, a whole lot of bull$h!7. indó today: 💙 25% of Icelanders are now rocking it with indó—and that number keeps climbing! 💳 indó cards are used in 14% of all debit card transactions in Iceland (19.5% abroad). 💰 indóans have saved 1.31bn ISK in bull$h!7 fees just by using indó. What we’ve built so far: We’ve been busy launching new products and features to make everyday banking better, fairer, and more fun: 💰 Salary & debit accounts – No hidden fees, no bull$h!7. 🐷 Savings accounts – We call them Sparibaukar (savings jars) because they’re more fun than regular savings accounts. Personalize them, set goals, and activate sparitrix (saving hacks) to make saving effortless! 🚫 Gambling block – A tool for those who don’t want to be able to gamble with their indó card. 👦 Teen accounts – Because we wanted to create the banking experience we wanted for our own kids. 💸 Three fair loan products that actually make sense – Pre-paid salary, Overdraft, and Pay & Split. 💕 The first taste of Duet – Our upcoming joint banking feature for couples. More to come! Two years in, and our customers make it all worth it 💙 From day one, we set out to build a bank that puts people first—one that listens, improves, and grows alongside its customers. If there’s one thing the past two years have shown us, it’s that indóans aren’t just along for the ride—they’re shaping the journey. Every idea, every piece of feedback, and every recommendation has helped make indó what it is today. And the numbers speak for themselves: 🏆 Most recommended company in Iceland - Two years in a row (Maskína) 📈 Strongest brand image of all Icelandic brands measured (EMC markaðsrannsóknir) 💙 First choice in banking – Two years in a row! (Prósent) 🏅 #1 in the Icelandic satisfaction scale – Not just in banking, but across all measured companies! (Stjórnvísi) What’s next? 🔥 We’re growing fast—but always in harmony with our vision: ✔️ A full-service savings bank for ordinary people. ✔️No bull$h!7 banking—just honest, personal service that works. The old banks might hope we’ll grow out of this phase, but spoiler alert: we won’t, we’re just getting started. Soon to come: more features, more innovation, and more ways to bring fair, fun, and transparent banking to Icelandic people. To everyone who’s been with us on this journey—thank you! Every piece of feedback, every idea, and every conversation helps us make indó better. And If you thought the terrible twos were disruptive, just wait until we hit our threenager phase. The real rebellion is just getting started!

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  • 🏦 Who says you have to be frustrated with your bank? 🏦 In our very first year being included in the Icelandic Satisfaction Scale, indó not only topped the banking category but also achieved the highest score of all measured companies with 84.4 points. 🥇 We’re proud to have earned the Gold Satisfaction Scale Award, which recognizes a statistically significant lead in customer satisfaction. And while we’re celebrating, let’s give a playful nod to last year’s winner, Dropp, who… well... dropped into second place this year with 84.2 points 🙃 For a small savings bank like indó, this milestone is monumental. It shows that a genuine focus on customer needs and honest, transparent service can make a real difference in banking. Since launching just two years ago, we’ve grown to 75,000 incredible customers—and they’ve helped us every step of the way: 💬 Sharing feedback, testing new features, and voting in our idea bank. 💡 Telling us what works, what doesn’t, and where we can do better. This recognition feels like a turning point, not just for us but for the entire banking sector. It proves that customers can—and should—expect more from their banks. Personal, straightforward, and satisfying service isn’t a luxury; it’s the standard we all deserve. Thank you to our customers who have supported us on this journey. Together, we’re showing that banking can be different—and better. 🙌 🌈 Stjórnvísi Prósent

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  • 🎉 We’ve Unwrapped “Your Year Wrap Up” – and the results are mind-blowing! 🎉 Who doesn’t love a good Year Wrap Up? It’s like holding up a mirror to your past year—seeing the moments you remember (and maybe a few you don’t 👀) through cold, hard data. This year, we wanted our indóans to feel something extra special: pride in how much they’ve saved by choosing indó over those old, fee-loving banks. 💸 We crunched the numbers using their own purchase data to uncover the real story: how much they've dodged in hidden fees—transaction fees, exchange spreads, annual fees...you know, the sneaky stuff that drains your wallet without you even realizing it. To make it extra fun, we spiced things up by creating spending personality types based on your habits: 🦉 The Night Owl – Midnight’s the right time for bars, bites, and beyond. 👗 The Fashionista – If it’s stylish, it’s in your cart! 🏡 The Homemaker – Cozy vibes and home upgrades all the way. 🍴 The Foodie – You’re on a gourmet adventure, one meal at a time. ✈️ The World Explorer – Passport? Check. Exotic destinations? Also check. 💼 The Practical Type – Essentials first, simplicity always. ✨ The Results? Jaw-dropping. ✨ Over a third of indóans have already checked out their Year Wrap Up and discovered just how much they saved by saying “no thanks” to old banks and their sneaky fees. Even better? Many of them are sharing the love with friends and family, bringing them into the indó community. And the collective impact? Drumroll please 🥁: Together, indóans skipped a staggering 922 million ISK in card fees! 😱 We’re so proud of what we’ve achieved together, and we’re even more excited to keep dodging fees with our indóans community in 2025. Here’s to saving smarter and living better. 🥂

  • 𝗗𝗼𝗲𝘀 𝗦𝗶𝘇𝗲 𝗠𝗮𝘁𝘁𝗲𝗿?🤔 Last Wednesday, our CMO, Hjördís Elsa Ásgeirsdóttir, spoke at the “Size Doesn’t Matter” marketing conference hosted by Markaðsstofa Hafnarfjarðar. Among the inspiring speakers was Gerður Arinbjarnar, owner of Blush, a leading Icelandic adult store, 𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝘂𝗰𝗰𝗲𝘀𝘀, 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗿𝘂𝗺𝗽 𝘀𝗶𝘇𝗲 𝗲𝘃𝗲𝗿𝘆 𝘁𝗶𝗺𝗲! 💪 Key takeaways from Hjördís Elsa’s talk, titled 🦩 𝗕𝗲 𝘁𝗵𝗲 𝗙𝗹𝗮𝗺𝗶𝗻𝗴𝗼 𝗶𝗻 𝘁𝗵𝗲 𝗣𝗼𝗻𝗱!: ✨ 𝗙𝗶𝗻𝗱 𝘆𝗼𝘂𝗿 𝘁𝗿𝗶𝗯𝗲: Understand your audience and craft messages that resonate. ✨ 𝗕𝗲 𝘁𝗵𝗲 𝗳𝗹𝗮𝗺𝗶𝗻𝗴𝗼: Stand out by being bold, different, and authentic. ✨ 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆: AI and digital tools can stretch small budgets for maximum effect. ✨ 𝗧𝗲𝗹𝗹 𝘆𝗼𝘂𝗿 𝘀𝘁𝗼𝗿𝘆: Strong, repeated storytelling builds trust and connection. Kudos to Markaðsstofa Hafnarfjarðar and Þóra Hrund Guðbrandsdóttir for hosting such a creative and engaging event 👏 It was a fantastic reminder that 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘆𝗼𝘂’𝗿𝗲 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗯𝗮𝗻𝗸𝗶𝗻𝗴 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗼𝗿 𝗯𝗹𝘂𝘀𝗵-𝘄𝗼𝗿𝘁𝗵𝘆 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 😊, 𝘀𝗶𝘇𝗲 𝘁𝗿𝘂𝗹𝘆 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗺𝗮𝘁𝘁𝗲𝗿 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗺𝗮𝗸𝗶𝗻𝗴 𝗮𝗻 𝗶𝗺𝗽𝗮𝗰𝘁! We’d also like to thank the other speakers for their inspiring and thought-provoking talks: 🎤 Andri Már Kristinsson from Digido - on the power of digital transformation in marketing 👏 🎤 Katrin Aagestad Gunnarsdottir from Prís - discussing innovation in competitive markets 👏 🎤 Sigurður Már Sigurðsson from Arcade - on using AI to elevate marketing efforts 👏 #BeTheFlamingo #SizeDoesntMatter #MarketingStrategy #SmallButMighty #Leadership #indóIceland #FintechInnovation #DigitalBanking #BankingRevolution #nobullshitbanking #fintech #neobanking #ekkibanki #ekkertbull

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  • indó iceland reposted this

    View profile for Einar Eidsson

    Product Management | FinTech | Banking | TRIUM MBA | Ex-Klarna, Nordea and RBS Inv. Banking

    Good discussion on impact of changing interest rates, credit decisioning and increasing access to loans. We at indó iceland are working with all of these topics on a daily basis and great to share some points of view #challengerbanking #productmanagement

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