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Unlocking the microbiome opportunity: Exploring new frontiers in consumer health beyond yogurt and Lactobacillus THE LUX TAKE by Urbi Pathak The microbiome market is on the cusp of a significant transformation, with opportunities that extend far beyond traditional probiotics. As research advances and consumer awareness grows, the potential for businesses to innovate and capture market share is immense. By focusing on product efficacy, scalable production, and consumer education, companies can unlock the full potential of the microbiome and stake their claim in this multibillion-dollar industry. For more insights: https://lnkd.in/gYVKVZZ7 #microbiome #innovation Danone Bel Fonterra FrieslandCampina Unilever