Nextatlas

In a world dominated by algorithms and curated feeds, people are rediscovering the power of instinct and curiosity 🌿✨ From creativity to learning and shopping, consumers are embracing spontaneity and "rabbit hole" exploration, prioritizing emotional resonance and gut #instincts over pre-designed paths. Leaning into raw, intuitive expression, they're moving away from algorithmic recommendations, favoring unfiltered, self-guided discovery instead. This trend highlights a growing desire for #authenticity and #serendipity, offering brands a unique opportunity to connect with their audiences on a deeper, more intuitive level. Are we witnessing the rise of the "intuition economy"? 🤔💡 Get future trends like this every Thursday in our weekly newsletter 👉: https://lnkd.in/dwiPM-ks

Reviving Real-World Connections: How Analog Hobbies Are Fighting Loneliness In a world of digital fatigue and isolation, young consumers are turning to analog hobbies not just for fun, but to foster authentic social connections. This isn’t just nostalgia; it’s a deliberate movement to expand social circles and fight loneliness. 💗📈 What’s driving the trend? A rising desire to meet new people and build community is sparking interest in structured offline engagements. Social activities like dinner events, road trips, networking breakfasts, and creative workshops are gaining popularity, especially among Gen Z and Millennials. Social media chatter and emerging markets show this trend is only growing. 🚶♀️🏃Case in point: The Self Space Walk Club Inspired by the popularity of running clubs, the Self Space Walk Club takes a different approach—creating a space for people who aren’t big on running but still want to connect, decompress, and enjoy the outdoors together. It’s a perfect example of how brands can facilitate low-pressure, inclusive activities that build community while addressing mental well-being. 🔗https://lnkd.in/daE_-taW 💡The big question  How can your brand tap into this need for connection? Whether through community-building initiatives, hosting events, or creating spaces for meaningful offline interactions, the opportunities are endless. Not sure where to start? Nextatlas can help you understand your audience and engage them through meaningful real-world experiences. 👥 Book a demo today and discover how to turn insights into impact! https://lnkd.in/dKbbpapG

🚀 How can craftsmanship drive future innovation? Join us for a Crafts-led Innovation webinar aimed at amplifying the voice of the sector and fostering open discussions on the role of craftsmanship in shaping innovation! 📅 January 15, 2025 ⏰ 11:00 AM – 1:00 PM CET 🌍 Online Webinar 🔗 https://lnkd.in/dUEkB7KV How can traditional crafts lead to innovative, sustainable solutions? What are the challenges we face today, and how can we overcome them together? What’s the future of craftsmanship, and how can policy help shape it? For nearly two years, Nextatlas has been proud to participate in the European Cultural and Creative Industries Innovation Policy Platform ekip project. The ekip platform fosters an inclusive pan-European network to co-create and scale open innovation policies, addressing key societal challenges and empowering stakeholders across Creative and Cultural Industries (CCIs) and beyond. 💡 In this session, we want to hear from YOU 🫵 —the experts, practitioners, and advocates within the sector! We’ll present the latest findings on trends in crafts-led innovation, followed by interactive scenarios where YOU can voice your opinions on key policy challenges and opportunities. 🎯 Agenda Highlights: Trend Forecasting Presentation – Insights on Crafts-led Innovation, by Nextatlas’ Erich Giordano and Greta Cappellini Scenarios Presentation – Exploring “low-tech” and “frugal” innovation Interactive Discussion – A collective debate on four scenarios for crafts-led innovation, putting your voice at the heart of the conversation. 👥 Who should attend? Crafts-focused researchers and innovators Policy makers engaged in fostering inclusive, sustainable innovation Designers, makers, and educators bridging tradition with modern innovation Community leaders promoting transformation through craft-based solutions This is a call for participation in shaping the future of craftsmanship! Let’s discuss the challenges and potential of crafts-led innovation together, ensuring your insights contribute to the dialogue! #CraftsLedInnovation #EkipProject #FrugalInnovation #CulturalCreativeIndustries #Sustainability #PolicyInnovation #Craftsmanship

Consumers are moving beyond traditional ideas of comfort and security—they’re craving intense, even unsettling IRL experiences that cause exciting #sensoryfriction 💥 For brands, this means embracing discomfort and dissonance as tools to create deeper, more visceral connections with their audience, like A24 and Joya Studio's collab on the "Heretic" blueberry pie candle and multi-sensory experience screenings of the film with the smell 🫐🕯️ This is from our "Hyper Rawness" trend in our 2025 report. Each trend has 3 key aspects that will impact the market in the next 12 months, with "Hyper Rawness" encompassing: 🪨 Sensory Friction  🍃 Rewilding Design  🪵 Unprocessed Resilience Download the report in full to see all the case studies 👉: https://lnkd.in/entmZNus

🧠 🧑🧑🧒 Anti-Dopamine Parenting: A New Perspective on Raising Kids Parenting in 2025 is less about controlling tantrums and more about understanding what drives them. As research on dopamine's role in behavior grows, parents are shifting away from quick fixes like screens and sugary treats, which offer short-term satisfaction but fuel overstimulation and dependence. This isn’t about making childhood “less fun.” It’s about prioritizing activities that support focus, creativity, and resilience—values that outlast fleeting dopamine highs. From rethinking overstimulating toys to choosing simpler, tactile play, parents are quietly challenging the way products and experiences are designed for children. This movement is more than a trend; it’s a cultural reset. 🌟 Stay ahead of parenting and cultural trends like this one—subscribe to Nextatlas’ newsletter for cutting-edge insights into the forces shaping tomorrow. 👉 https://lnkd.in/dwiPM-ks

Cozy may not be a word you associate with Kim Kardashian's brand SKIMS but it was one of the top-mentioned brands in a cozy fashion social listening search done by Kim Townend 🧣🛋️👩💻 We've predicted that tactility and textures will become huge in cozy fashion, with sensory appeal becoming essential as cozy styles seep into everyday fashion more and more 🤚 SKIMS is ahead of the curve as they already have done or will harness this in the cozy space. To see all of the Nextatlas data and more cozy case studies from beauty, fragrance, and many more industries, download Kim's 🆓 report here: https://lnkd.in/d3Z48b7y

Our latest blog post, "Nextatlas Welcomes Mastodon as a New Source," explores how we're enhancing our trend forecasting by integrating Mastodon into our data sources 👩💻📱 Discover how this addition enriches our AI-driven analysis, enabling us to capture emerging trends more accurately 🔮 Learn about our unique methodology, which combines cutting-edge technology with human expertise to identify "weak signals" from #earlyadopters across diverse social media platforms. Stay informed and gain a deeper understanding of the evolving digital landscape. Read the full article here 👉: https://lnkd.in/daixvzfx

AI isn’t just about robots or replacing jobs—it’s about helping us understand ourselves 🦾 From apps that know your vibe like Spotify Wrapped, to wearables that track your health in ways you never could, AI is turning into a tool for self-discovery. It’s not just mimicking humans; it’s giving us insights that help us grow. This is the era of "synthetic intimacy," where AI tech isn’t just smart—it’s personal 🤖 Sign up to our weekly newsletter every Thursday to see the trends our own AI technology finds, curated by our expert team 👉: https://lnkd.in/dwiPM-ks

🌍 Trend: Muted Desire – Quando il controllo diventa il nuovo status symbol In un mondo sempre più orientato verso la moderazione e la consapevolezza, i consumatori stanno abbracciando un cambiamento epocale: non più desideri impulsivi, ma un approccio selettivo e intenzionale verso il consumo. 💡 Questo trend non riguarda solo il comportamento individuale, ma sta ridefinendo le strategie delle imprese. In uno scenario “Ozempic-driven” dove il soddisfacimento non coincide più con il vero appagamento, la moderazione diventa un valore sociale. L’adozione di soluzioni innovative e un dialogo trasparente con i consumatori offrono alle aziende un’opportunità unica di creare fiducia e connessioni significative. 🎙️ Perché questo trend è cruciale? Scoprilo nell’ultimo episodio di Essere e Avere su Radio 24, dove Elena Marinoni dialoga con Marialuisa Pezzali sull’impatto di Muted Desire e analizza casi studio di aziende che stanno adattando le proprie strategie a questo nuovo paradigma. 📘 Abbiamo inoltre approfondito Muted Desire nel nostro report annuale di Nextatlas "Unveiling 2025", dove analizziamo come questo cambiamento stia ridefinendo i modelli di consumo e le norme sociali. Scarica il Report https://lnkd.in/ecGrjBtK 👉 Ascolta l’intero episodio per scoprire dettagli e casi di successo: https://lnkd.in/eDnvpQAH 🇬🇧 🌍 Trend: Muted Desire – When Control Becomes the New Status Symbol In a world increasingly driven by moderation and mindfulness, consumers are embracing a transformative shift: moving away from impulsive desires toward a selective and intentional approach to consumption. 💡 This trend isn’t just about individual behavior—it’s redefining business strategies. In an “Ozempic-driven” scenario where satiety no longer equates to fulfillment, moderation is becoming a social value. By adopting innovative solutions and fostering transparent dialogues with consumers, companies have a unique opportunity to build trust and create meaningful connections. 🎙️ Why is this trend crucial? Discover more in the latest episode of Essere e Avere on Radio 24, where Elena Marinoni talks with Marialuisa Pezzali about the impact of Muted Desire and analyzes case studies of companies adapting their strategies to this new paradigm. 📘 We’ve also explored Muted Desire in depth in our annual Nextatlas report "Unveiling 2025", where we analyze how this shift is reshaping consumption patterns and societal norms. Download the report here: https://lnkd.in/ecGrjBtK 👉 Listen to the full episode for detailed insights and success stories (italian language): https://lnkd.in/eDnvpQAH

One of our key trends in our 2025 annual report is "Muted Desire", where consumers will lean into self-control and minimalism, making “less is more” the new normal. Our Senior Trend Researcher, Elena Marinoni, went through the 3 main insights, starting with "Appetite Redirected". With appetite-suppressing meds reshaping cravings, food is taking on a whole new role. It’s not just about eating anymore—it’s about #synesthesia. Edible-inspired scents, textures, and visuals are popping up in #fashion and #beauty, offering indulgence without a bite. In 2024, food-inspired marketing took off, and it’s only going to get more creative. Just look at DOLCE&GABBANA Beauty’s latest spot, "Il Pranzo," for the perfect example. Download our annual 2025 trend report to see the other 2 key insights of Muted Desire with their accompanying #casestudies 👉: https://lnkd.in/ecGrjBtK