SENSE iMMATERiAL REALiTY

As the year draws to a close, we reflect on the incredible journey we've taken together—boldly ascending the peaks 🏳️ of innovation in fashion and design. Like fearless alpinists scaling uncharted summits, we've pioneered new heights, planting immaterial visions that redefine the landscape. 🌌 This holiday season, let’s celebrate creativity, imagination, and the transformative power of technology. Here’s to scaling even greater heights in the coming year! 🏔️✨ 🎄 Happy Holidays from S-iR! ❄️ #ImmersiveDesign #ARInnovation #HappyHolidays

In collaboration with the ADI Design Museum, the Caffettiera Napoletana Alessi by Riccardo Dalisi, honored with the Compasso d'Oro award, stands as a timeless icon of Italian craftsmanship and design excellence. Through our interactive 360° viewer, you can immerse yourself in the precision and artistry of this timeless piece. Explore its design from every angle, understanding how it elevates the ritual of brewing espresso into a cultural experience. This digital exploration celebrates the seamless blend of heritage and innovation, offering a deeper appreciation for the legacy of Italian design. The artistry and precision of the past are now brought to life in the present, allowing you to appreciate every aspect in vivid detail. The timeless elegance of the Caffettiera Napoletana is now at your fingertips, blending traditional craftsmanship with cutting-edge digital technology. Explore the future of design heritage, where timeless creativity meets immaterial innovation. #ItalianCraftsmanship #DesignLegacy #CaffettieraNapoletana #HeritageAndInnovation #TimelessDesign #ADIDesignMuseum #CompassoDOro

As we approach 2025, the intersection of immersive technology and fashion continues to evolve, and S-iR is at the forefront of this transformation. 🌐✨ Here’s a glimpse of what’s shaping the future: 🔮 Personalization Redefined: Imagine AR/VR tools that curate hyper-personalized shopping experiences. 🌱 Sustainability Through Virtualization: The future is eco-conscious, from digital try-ons to phygital collections. 🤖 AI in Fashion: Virtual influencers and AI stylists are rewriting the rules of engagement. 🌌 Blending Realities: Phygital spaces create seamless transitions between physical stores and digital worlds. At S-iR, innovation is in our DNA. Our projects in 2024 are just the beginning. In 2025, we’re pushing boundaries even further. 🚀 💬 What are your predictions for immersive fashion and tech in 2025? Share your thoughts below! Let’s shape the future together. 🛠️🌟 #CountdownTo2025

Understanding design and engineering requires more than a surface view—it demands a deep dive into every detail. Our 3D Twins technology creates ultra-realistic digital replicas, offering an immersive way to explore products with remarkable accuracy and clarity. Take the Ducati Motor Holding SuperSport S as an example. With this advanced tool, you can examine its design and mechanics from every angle, uncovering the precision of its engine, the sophistication of its exhaust system, and the aerodynamic elegance of its structure. This cutting-edge technology is transforming how we interact with and learn about products, bridging the gap between physical craftsmanship and digital accessibility. #Ducati #3DTechnology #DigitalTwins 

We’re grateful for the chance to share SENSE iMMATERiAL REALiTY’s vision with such an inspiring group of women! 🌍✨ Thank you to our colleagues Letícia Acciarito, Sibilla Venerosi Pesciolini and Lorenzo Crespi, for leading the presentation with passion and dedication. And a heartfelt thanks to CLASS ECO HUB and Giusy Bettoni for this impactful experience. Together, we’re shaping a brighter, more sustainable future for fashion! 🌱💚 #SustainableFashion #FutureOfFashion #SustainableInnovation 

What an incredible experience at LE BOOK Connections London 2024! 🌟 Connecting with visionary brands, agencies, and creatives, and sharing our innovative solutions, products, and latest projects. 🎬💡 It’s always so refreshing to catch up with industry friends and see the amazing work everyone’s been producing. Can’t wait to see where we all go next! 🚀 Special thanks to the Le Book team: Axelle Prevost, Noémie Rollet, Aurélien Garnier & Charles Gerard #LeBookConnections #LeBookConnectionsLondon #ConnectionsLondon2024

🇬🇧 Countdown to LE BOOK Connections London! 🇬🇧 Tomorrow at Soho House & Co, we're diving into a day of unparalleled networking and boundless creativity! Can’t wait to connect, collaborate, and be inspired by the industry’s best. See you there! Axelle Prevost Aurélien Garnier Charles Gerard #LeBookConnections #LeBookConnectionsLondon #Networking

We brought home the Gold! 🥇 Last night in London, we celebrated our Gold win at The Lovie Awards Winners Event for the Foot Locker EMEA Nike TN 25th Anniversary Branded Space project! 🎉 This award is a huge milestone, recognizing our passion for pushing tech boundaries and creating immersive experiences. Big shoutout to the S-iR team for their incredible work and innovation, earning us 1st place in the XR Features category for Brand Strategy & Integration. A special thanks to: Paolo Civardi - Chief Technology & Innovation Officer Lorenzo Pedergnana - Head of the 3D Graphic Team Federico Musante - Head of the Dev. Team Letícia Acciarito - Head of Digital Fashion Here’s to more boundary-breaking and game-changing moments ahead!🥂✨ #LovieAwards #GoldWin #ImmersiveTech

Our Foot Locker EMEA Nike TN 25th Anniversary Branded Space won Gold yesterday at The Lovie Awards ceremony in London! 🏆 We took first place in the XR Features category for Best Brand Integration / Brand Strategy. 🎉 This award-winning project redefines the customer journey through Branded Space—an immersive, browser-based experience that integrates seamlessly with your website, with no hardware or downloads needed. With rich storytelling and dynamic interactions, it brings product stories vividly to life. For Foot Locker’s Nike TN anniversary, users embarked on a journey through the evolution of Nike Tuned Air, from 1998 to the present. The experience highlights key moments and features a high-fidelity digital model of the iconic shoe, available for purchase directly online. ✨ This is the future of retail ✨ Learn more about the project here: https://lnkd.in/d6qXDYRU #LovieAwards2024 #LovieWinners

🏆 Gold Win at The Lovie Awards! 🏆   We’re thrilled to announce that our Foot Locker EMEA Nike TN 25th Anniversary Branded Space project has won Gold 🥇 in the Immersive Features category for Best Brand Integration / Brand Strategy!   This prestigious award highlights our commitment to pioneering new technology and delivering a world-first, one-of-a-kind immersive experience. Huge thanks to our client, Foot Locker EMEA—together, we’re redefining the future of digital engagement!   And a massive shoutout to the S-iR team for exceptional work in immersive experiences and continuous innovation. Heartfelt thanks to everyone who voted for us 🙌🏻 Here’s to pushing boundaries, building connections, and the exciting road ahead! 🍾🥂 #LovieAwards #LovieAwards2024 #Lovies #LovieWinners2024 #LovieAwardsGold