Asahi Group Holdings

We are beyond grateful to share some exciting news from the Drinks International Annual Brands Report 2025 - Beer! ■　Asahi Super Dry has achieved the #1 spot in both Best Selling Brands and Top Trending Brands. ■　Peroni Nastro Azzurro has climbed to an amazing 2nd place in Best Selling Brands. ■　Pilsner Urquell continues to impress, ranking 6th in Best Selling Brands. These milestones wouldn’t have been possible without your unwavering support. From all of us, thank you for being such an important part of this journey. We're raising a toast to you! 🍻 See more: https://lnkd.in/gjjjRfQn

We believe building a sustainable future relies on strong partnerships and collective action. 🌿   Last year, our Procurement and Sustainability teams, including Asahi Global Procurement, embarked on an inspiring field visit to several agricultural ingredient suppliers in #Malaysia.   We connected with various tiers of the supply chain—from the fields to the factories—engaged with local partners and certification bodies and uncovered both challenges and opportunities to advance sustainability. This hands-on experience deepened our commitment to responsible sourcing and highlighted the importance of on-the-ground insights.   As we journey towards our ambitious 2030 goals, we strive to source sustainable raw materials and ensure ethical and responsible sourcing.   Together, we are making the world shine brighter. 🌍✨   🔗 Discover the full story of our journey in Malaysia https://lnkd.in/gcj6eXRv   #AsahiGroup #ResponsibleSourcing #Communities #Sustainability

Cheers to Making Responsible Choices in the New Year! New Year’s resolutions? We’ve got your back. This year, make your resolutions count with drinks that taste good and feel good!   At Asahi Group, we’re working towards a 20% sales composition ratio of non-alcohol and low-alcohol beverages by 2030, because we believe that less alcohol doesn’t mean less fun. 🍻✨   Explore some of our non-alcohol beers here! Share your favorites with us in the comments below! 👇   #ResponsibleDrinking #ResponsibleChoices

🌟 ✨ New year, new vibes! But our question is the same: What keeps you coming back to our content? 🤔 We can’t wait to hear your thoughts and keep delivering what matters to you. Cheers to an inspiring year ahead! 💬

As we embark on a new year filled with promise and potential, we at Asahi Group are committed to making the world brighter by delivering on our great taste promise and facilitating fun times. 🌞   We wish you all a year filled with happiness and prosperity. 🎉 ✨   Read the full text of Group CEO Atsushi Katsuki's aspirations here: https://lnkd.in/gHe36N-m #AsahiGroup #MakeTheWorldShine #NewYear2025

At Asahi Group, innovation meets excellence, and this year’s Global Marketing Kando Awards* proved it once again. ✨ This year, we celebrated 28 remarkable projects from our talented teams across the globe in an inspiring online ceremony that brought together Asahi’s marketing professionals worldwide. As our Group CEO Atsushi Katsuki perfectly put it: 🗨️ “At its core, we are all about people—building meaningful connections that leave a lasting impact. Marketing is the driving force that makes this possible.” From seven category awards to the Special Jury Prize and the coveted Kando Grand Prix, the event shone a spotlight on the passion, creativity, and dedication that fuel everything we do. More than just an awards ceremony, the Kando Awards embody our culture of growth, innovation, and forging deeper connections. We stay true to our commitment of creating experiences that truly move people. Congratulations to all the winners and participants for pushing boundaries and inspiring us to do more! Together, we’re shaping a future where creativity and collaboration thrive, and it is done only by learning, growing and achieving together. 🌍✨ *Kando (感動): A Japanese word meaning “deeply moving.” At Asahi, it reflects our mission to connect emotionally with consumers and create unforgettable moments. #AsahiGroup #GlobalKandoAwards #MarketingExcellence #Innovation #Teamwork #ContinuousLearning

What does true inclusion look like? Asahi Group Japan, in collaboration with Asahi Group Holdings, recently had the privilege of hosting Nami Kishida, a renowned Japanese author, as our keynote speaker. Nami's deeply personal and heartfelt writing explores themes of family, disability, loss, and resilience. During her speech, she shared her own experiences growing up with family members who have disabilities, offering profound insights into their daily lives and the lives of the people around them. Employees found her story incredibly inspiring and eye-opening. Many expressed how her words helped them gain a deeper understanding of the challenges faced by people with disabilities and their families. While her family's disabilities played a role in shaping her outlook, it was clear that Nami’s genuine efforts to support others reflected her deep respect for each person’s unique qualities in a truly inclusive manner. This newfound awareness has sparked meaningful conversations about how we can remove barriers and create a more inclusive workplace. By seeing diversity as an opportunity for everyone to shine, we are more committed than ever to fostering an environment where every individual is valued and given the freedom to shine as you are! #Inclusion #Diversity #InternationalDayOfDisabledPersons #NamiKishida #CommunitySupport

At Asahi Group, we believe meaningful connections are built through genuine conversations—a principle that Group CEO Atsushi Katsuki brought to life by visiting over 60 locations, engaging with more than 2,000 employees, both in-person and virtually. Recently, he had the pleasure of meeting with our dedicated team in South Korea. These town hall meetings are a cornerstone of our commitment to open dialogue and mutual respect. They are not just about sharing our vision but also about listening to our employees' invaluable insights, reinforcing our belief that every voice matters and contributes to our success. We look forward to continuing these meaningful conversations and building a brighter future together. 🌞 #AsahiGroup #WeAreAsahi

🤔 What does it take to turn diversity into meaningful connections? 🤔 At Asahi Group, we believe the answer lies in action. This November, Asahi Group Japan’s DE&I initiatives brought our values to life in impactful ways. Our annual DE&I Day offered employees a chance to engage in activities that fostered empathy and understanding, such as the Air Café, organized by Dialogue Japan Society, where participants used gestures to communicate with servers who had hearing impairments, uncovering creative ways to connect and collaborate. These moments challenged our team to see inclusion as a skill we practice, not just a value we hold. Employees walked away with a deeper understanding of what it means to connect with others meaningfully and authentically. 💡 Our Takeaway: DE&I is about more than policies—it’s about creating opportunities to learn, grow, and connect. At Asahi Group, we’re on a mission to empower our people to Shine As They Are and celebrate the uniqueness each individual brings to the table. What does meaningful inclusion look like in your organization? Let’s share insights in the comments! 💬   To find out more about Dialogue Japan Society: https://lnkd.in/gba4hGeY #InclusionMatters #ShineAsYouAre #DEI #LifeAtAsahi #Diversity 

On this International Volunteer Day, we reflect on our 2024 activities that have strengthened our connections. 🤝🌍 Here are just a few examples of how our colleagues across each region have supported their communities:   🌟 Japan: Our team members cleaned up the area around the zoo, cherished by the local community, and parts of Yakushima Island, a World Natural Heritage.   🌟 Europe: More than 800 colleagues in Poland are set to provide Christmas gifts to 94 households in need as part of the Noble Box program.   🌟 Oceania: 40 team members volunteered for Foodbank Victoria. Together, they packed the equivalent of 59,025 meals for Victorians in need.   As we bring people together to make the world shine brighter, we celebrate their courage, dedication, and volunteer spirit that lights up our communities. Each new day shines a little brighter when we unite for a common cause. 💪✨   #WeAreAsahi #Community #IVD2024 #InternationalVolunteerDay