YouAppi

This week, we celebrated Family Day at YouAppi HQ! Whether it’s the ones we share our homes with or the ones we build at work — we're grateful for our incredible YouAppi team and the families who inspire us every day! 🏡💙 #FamilyDay #YouAppiCulture

🚀 Hot Take: Personalized CTAs convert 42% more visitors—but using the wrong one in a retargeting campaign could kill your results. Say bye to “Download Now” and hello to “Shop Now” & “Open the App.” 📲 Get 5 top retargeting mistakes & how to fix them in our new blog by COO, Nisan Schitrit! 🔗 https://hubs.ly/Q038tJRG0

🌟 Join Us at MediaPost Insider Summit tomorrow! 🌟 Schedule a meeting with Steven Jower, YA Senior Director at YouAppi, to explore innovative retargeting strategies that can level up your mobile campaigns: https://hubs.ly/Q038jwws0

Ready to boost retention, conversions, and revenue? Learn how cross-channel marketing is the key to your brand's 2025 success in our recent blog #crosschannelmarketing https://hubs.la/Q038fT0F0

Unlock the power of CTV in your ad strategy! Our latest #MobileMonday dives into the key differences between OTT and CTV and reveals how CTV advertising can drive lower CPMs, higher engagement, and unparalleled ROI.

🚀 New York, we’re coming for you! 🚀 YouAppi is heading to App Growth Summit® New York on March 6! Our Director of Sales, Cristian Francisco, will be there, ready to talk all things mobile retargeting, CTV, and app growth strategies. 📅 Want to connect? Schedule a meeting with Cristian below

🚀 The future of advertising is cross-platform! With CTV and mobile retargeting working together, brands can create seamless, high-impact campaigns that engage users across screens. 📺📱 Learn how to integrate CTV retargeting into your mobile strategy and boost ROI in our latest blog by Director of Marketing, Ashley Schmitt. 👉 https://hubs.la/Q037q_FS0

Follow the money—AppLovin is going ALL IN on ads. 💰 🎮 Gaming revenue: $1.48B 📺 Advertising revenue: $3.22B 📈 Net profit up 343% By selling its gaming division for $900M, AppLovin is doubling down on the ad business, signaling a major shift in mobile gaming monetization. Learn what it means for your mobile game marketing strategy 👇

While CTV will make up 20% of daily media consumption by 2026, it still only receives 8.1% of ad spend—meaning huge opportunities for advertisers to capitalize on an underutilized channel. 📊 In this blog, Cristian Francisco breaks down the key differences between OTT and CTV and why mobile marketers should prioritize CTV retargeting for maximum impact. 🎯 👉 Read more: https://hubs.la/Q036BVCv0

A week later, and we’re still buzzing from AGS LA 2025! ⚡️ From insightful sessions to meaningful conversations, we loved being part of the event and the Speakers Dinner 🥂. Huge thanks to App Growth Summit® and all the brilliant minds we connected with—see you at the next one! 🙌