Agenic

🚀 Snow, Sneakers, and Startup Sparks: Agenic at SLUSH 2024! 🚀 This week, the Agenic Squad braved Helsinki’s snowdrifts in their summer sneakers (why didn’t anyone mention the snow?!), pitched to a room buzzing with investors and innovators, and even got a sneak peek at Google’s 2025 AI wizardry. 🤯 What did we bring to the table?
 Think FBI meets marketing—Agenic is the ultimate detective for your competitors' paid, organic, and influencer campaigns. 🕵️♀️✨ Highlights from our SLUSH adventure:
 ✅ Incredible convos with potential clients, investors, and media.
 ✅ Representing Lithuania’s startup scene like true pioneers (Startup Lithuania 💜)
 ✅ More laughs (and dances 💃🕺) than we can count.
 ✅ Showcasing how data-driven strategies can flip the game in your favor. SLUSH may be cold, but the connections and inspiration we found there? 🔥🔥🔥 P.S. Next year, we’re packing boots. 👢 Finland, we’ll see you then!

We’re going to Slush in Helsinki! 🛩️🇫🇮 Meet our founders Tomas & Slava at booths E2 and E4. 👋 Let’s talk about how you can employ AI to uncover all the secrets of your competitors’ activities in digital marketing 🤫👀

Competitors targeting strategies, nr 2: 🎯🔎 "Targeting part 2" Further down, we’ve compared which display formats and Meta platforms competitors invest in the most. Use this information to concentrate your investment on the most valuable display formats and platforms. More info about competitors insights in the comments 🤫↓

Competitors targeting strategies 🎯🔎 "Targeting part 1" In this section, you can dive deeper and compare your targeting with that of your competitors. We provide a graph highlighting the age and gender groups that competitors are focusing on the most. It’s the easiest way to identify the best targeting strategies used by industry leaders. More info about competitors insights in the comments 🤫↓

🚨 News alert 🚨 "Content distribution by tags" If your business has different product or service categories that you advertise, you can select those categories, and we’ll calculate the share of voice and reach for each one, comparing them with your competitors. This way, you can see which teams are falling behind and need more attention/investments. ‼️In the hypothetical example below, we illustrate four retail brands, each concentrating on three main categories: food & beverage, home appliances, and clothing. In this scenario, Lidl leads in two categories—food & beverage and home appliances—while Rimi takes the lead in the clothing category. For Lidl to achieve leadership across all categories, it would need to increase its focus on clothing. More info about competitors insights in the comments 🤫↓

Is Competitor Monitoring a Time Sink? ⌛️ "Top 10 landing pages by popularity" In this part, we highlight the most popular landing pages where competitors’ ads direct their audience. In just minutes, you can identify what your competitors focus on with their ads—whether it’s a specific product category, a campaign aimed at gaining subscribers, giveaways, special deals, or other promotions.

Psst, your competitors just dropped a stack of dollars 💸😏 "Summarized insights": In this section, we provide a brief overview of the most important metrics and compare your performance with competitors over a specific time period. You can see how much audience you’ve reached compared to others, the number of unique ads you have, the predicted total ad spend, and even your share of voice in the Meta ads ecosystem. More info about competitors insights in the comments 🤫↓

Shh, competitors have arrived 👀 "Active ads count" Keep an eye on what your competitors are doing every day and respond promptly. This helps you spot when they start promoting specific marketing campaigns like "Black Friday" or “Christmas.” You might find they’re starting much earlier than you, putting you at a disadvantage. Additionally, you may notice they’re using a different approach, running a variety of ads for different audience groups, without necessarily spending more money. More info about competitors insights in the comments 🤫↓

Our CEO is coming to the Top UK marketers' destination for AI & MarTech. 🇬🇧 If you want to learn more about how AI will transform competitor monitoring in the digital marketing space, send Tomas a DM! 👋

‼️ The wait is over ‼️ We have launched a new feature that allows you to check, in real time, where your competitors are directing traffic from their ads. For example, last week we saw that Telia focused on business clients, specifically: - Mobile plans for businesses - Cybersecurity offers for businesses - Cloud services for businesses While other telecommunications brands have different priorities. P.S. If you haven't tried Agenic yet, you should definitely try it before planning a successful marketing strategy for 2025.