Luxembourg for Tourism GIE

Thank you to all the active tourism representatives from the regional tourism offices for joining us for this first fair of the year! 🚲🥾🇱🇺🌍 It was great to meet so many outdoors fans motivated to plan their next adventures at CMT Fahrrad & Wander Reisen Stuttgart last weekend. 🚲 "Visitors to this fair are actively seeking new destinations, experiences, and activities related to outdoor tourism. Hiking and cycling align with growing trends in eco-friendly and sustainable travel, and the fair is the ideal place to showcase Luxembourg's diverse trails and natural landscapes." 🥾 Liz Moris, PR & Corporate Events at LFT #VisitLuxembourg. Germany is a significant market for inbound tourism and Luxembourg's accessibility and infrastructure appeals to cycling and hiking fans. By positioning Luxembourg as a premium destination for outdoor activities, it builds the country’s brand in niche markets. Discover the travel fairs where you can find the #VisitLuxembourg stand and partners in 2025! 👉 https://brnw.ch/21wQ7CJ Office Régional du Tourisme Région Mullerthal – Petite Suisse Luxembourgeoise - Konstanze Liskow | Visit Guttland - Mireille Scheid | Visit Moselle Luxembourg - Nathalie Besch | Visit Eislek - Tim Schnelke | Visit Minett - Yana Pastoret #tourismfair #hiking #cycling #reisen #fahrrad #wandern #natur #nature #hikingadventures #luxembourgfortourism

The new collection of #VisitLuxembourg Publications 2025 produced by Luxembourg for Tourism GIE (LFT) is out now and ready for you to order! A full complement to our digital platforms, the multilingual brochures, magazines, guides and maps offer boundless travel inspiration and information and can be ordered or viewed online for free. "Just over 278,000 magazines, maps and brochures were distributed in 2024! Even if we are online constantly, people still seek information and inspiration through high quality print materials. And so, we deliver!” says Dr Sebastian Reddeker, CEO, LFT. The Visit Luxembourg Publications 2025 are ready for individual orders and distribution during the whole year at fairs and events both at home and abroad. 🇬🇧 Discover the Visit Luxembourg Publications 2025 https://lnkd.in/eEUPXzuK 🇩🇪 Entdecken Sie die Visit Luxembourg-Publikationen 2025 https://brnw.ch/21wQ110 🇫🇷 Découvrez les Publications Visit Luxembourg 2025 https://brnw.ch/21wQ10Z A big thank you to all the protagonists and contributors for bringing more inspiring travel stories from Luxembourg to interested visitors! And special thanks to ampersand.studio and Pancake! Photographie who have been making Luci happen with us since the first edition. #travel2025 #travelmap #travelguide #travelmagazine #travelinspiration #travelandtourism #destinationmarketing #luxembourgfortourism

Are you ready to plan outdoor adventures this year? We are on the road to our first fair of 2025! Meet Liz Moris and our partners at the CMT Fahrrad & Wander Reisen Stuttgart tourism and leisure fair from 18 to 20 January 2025 at the Messepiazza in Stuttgart. 🥾🚲 An exciting fair for hiking and cycling enthusiasts to discover trends, equipment, and destinations. 🇱🇺 Look out for the #VisitLuxembourg booth 9C39 🕙 Opening hours 10:00-18:00 each day Meet key tourism partners as well as representatives from Luxembourg's five touristic regions! Office Régional du Tourisme Région Mullerthal – Petite Suisse Luxembourgeoise - Konstanze Liskow | Visit Guttland - Mireille Scheid | Visit Moselle Luxembourg - Nathalie Besch | Visit Eislek - Tim Schnelke | Visit Minett - Yana Sophie Pastoret | Visit Luxembourg - Liz Moris 📍Mullerthal Trail 📷 André Schösser #tourismfair #hiking #cycling #reisen #fahrrad #wandern #natur #nature #hikingadventures #visitluxembourg #luxembourgfortourism

🎄❄️✨Wishing you a season full of joy, warmth, and unforgettable moments, from all of us at Luxembourg for Tourism GIE! ✨❄️🎄 No matter how you say it... 🇱🇺 Schéi Feierdeeg! 🇫🇷 🇧🇪 Joyeuses fêtes! 🇩🇪 Schöne Feiertage! 🇬🇧🇺🇸 Happy Holidays! 🇳🇱 🇧🇪 Fijne Feestdagen! 🇮🇹 Buone feste! 🇵🇹 Boas festas! 🇪🇸 Felices fiestas! Wherever you are, however you say it, let’s celebrate this magical season together! 🥂✨🎄 📍 A winter's evening in Luxembourg City 📷 Tom Fielitz Photography #happyholidays #seasonsgreetings #merrychristmas #visitluxembourg #luxembourgfortourism

2024 is drawing to a close and what was forecast a year ago has become fact: Europe has achieved full recovery of inbound tourism compared to pre-pandemic levels. While worries related to conflicts, travel disruptions and overcrowding may impact travel decisions in 2025 more than previously, travel remains a priority for most people in Europe. There is a strong demand for leisure stays over the Christmas and New Year period in Luxembourg City. Current hotel searches in Luxembourg for future stays are 14% higher than in 2023, and flight bookings are 10% above 2023. Culture and heritage, nature and outdoors and wellness are the holiday types currently yielding higher interest than last year among those considering Luxembourg. For more key takeaways and travel insights from the Q4 LFT Quarterly Report 👉 https://brnw.ch/21wPwnI with data sources from: LFT, Statec, MKG Hospitality, Sojern, Forward Keys, MMGY Travelsat, European Travel Commission, Tourism Economics, Deutsche Reiseanalyse/FUR 📍 Rindschleiden 📷 Visit Guttland #travelinsights #marketresearch #quarterlyreport #luxembourgtravel #europetravel #tourism #trave #visitluxembourg #luxembourgfortourism

The Luxembourg for Tourism GIE Public Relations & International Press Team represented by Brigitte Goergen and Pit Gelz took part in the Antor Media Workshop Netherlands in Amsterdam last week. A total of 23 international tourism boards presented their country's highlights to over 100 journalists, bloggers and influencers from all over The Netherlands. The #ANTOR workshop provided again an excellent platform and a great opportunity to engage and meet a large number and diverse range of travel influencers and journalists in person. "The media showed a strong interest in destination Luxembourg. While some already know about our outdoors offer, we highlighted our urban life in a green city, culinary, culture, hiking and biking experiences!. As a country of small distances, everything is within easy each, and visitors greatly value exploring with the free public transport. Many showed a great interest in (re)discovering Luxembourg and we look forward to some return visitors and new collaborations in 2025." Brigitte Goergen & Pit Gelz #mediaworkshop #networking #destinationmarketing #travel #tourism #visitluxembourg #luxembourgfortourism

How is Luxembourg being perceived as a destination? The full report is out now from the latest Brand & Potential Study. ℹ️ In 2023-2024, Luxembourg for Tourism GIE carried out a large-scale new research project: the “Brand & Potential Study” for destination Luxembourg. The aim of the study is to assess destination Luxembourg’s brand strength, awareness and future visitation potential, and to measure the extent to which relevant tourism themes and brand attributes are associated with the destination. Access the full report here 👉 https://lnkd.in/dk6XFC9v Read the summary here 👉 https://lnkd.in/e4JRCa72 📷 jeniska photography / Visit Eislek #brandpotentialstudy #marketresearch #marketresearchstudy #brandpotential #visitluxembourg #destinationmarketing #destinationbranding #luxembourgfortourism

The #VisitLuxembourg Challenges are up for an X Award by Digital Tourism Think Tank! 🤳 Vote for us in the People's Choice Award! 👉 https://brnw.ch/21wP1ab The introduction of the VisitLuxembourg App in July 2021 marked a significant milestone for Luxembourg for Tourism GIE for tourism, advancing the digital transformation of the destination and enhancing visitor engagement. "We recognised the need for changes to boost user retention and to enhance the user experience onsite by better managing tourism flows. We decided to integrate gamification features that would challenge visitors to experience Luxembourg in unique ways and discover hidden attractions in a playful manner," explains Sandy Rischette, Head of Digital & Data Management. This led to the introduction of the "Challenges" in July 2023. These Challenges invite app users to explore Luxembourg interactively. The concept is simple: visitors check in at designated locations to collect points, with check-ins restricted to certain geofenced areas. The challenge itself helps visitors to explore the destination and the journey and discoveries serve as the ultimate reward. During peak season, ensuring that as many visitors as possible have a high-quality experience is a priority. The Challenges not only enrich visitor engagement but also help manage user flows by directing people toward lesser-known yet equally impressive spots. Families, which represent 34% of overnight travellers and tend to stay longer on average (5 days), are often returning guests and contribute to more sustainable travel practices. Both tourists and locals can discover new and intriguing corners of Luxembourg, away from the usual tourist hotspots. 🤳 Vote for the VisitLuxembourg Challenges in the People's Choice Award! 👉 https://brnw.ch/21wP1ab #xawards2024 #xawards #voteforus #peopleschoiceaward #thinkdigital #gamification #travel #tourism #visitluxembourg #luxembourgfortourism

Luxembourg for Tourism GIE was once again present at the annual #ANTOR Media Workshop in #Brussels, held at the CoHop. Felix Thill from the PR team took the opportunity to reconnect with familiar faces and build new, promising media contacts: "What stood out most was the strong interest and curiosity in Luxembourg as a destination— so close yet so unknown." Next year's LUGA - Luxembourg Urban Garden along with #Schengen's 40th Anniversary along with the planned official inauguration of the restored original "Prinzessin Marie-Astrid Europa" were among the hot topics and will certainly stand out on any travel plan in 2025. #mediaworkshop #travel #tourism #visitluxembourg #luxembourgfortourism

Last night at Malt, a converted former beer bottling factory in the historic Clausen district #LuxembourgCity, the European Travel Commission (ETC) and Eurail revealed the winners of the 2024 #RailTourismAwards, recognising excellence in rail travel promotion. Now in its fourth year, the Rail Tourism Awards recognise exceptional campaigns that highlight the freedom, adventure, and sustainability of exploring Europe by train. Four winning campaigns out of 25 submissions were selected by a panel of judges from across the tourism, rail, and marketing industries. This year’s jury included Elke Dens of The Travel Foundation, Nicky Gardner and Susanne Kries of hidden europe, Marit Ruuda from the European Commission, Mark Smith, also known as ‘The Man in Seat 61’, and Owen Farrington of krow.x. 🎉 Congratulations to the winners! 🎉 🇪🇺 "Interrail: All-inclusive Redefined" by SBB AG in collaboration with Sweet took home the award for #BestEuropean Campaign for its fresh take on the classic all-inclusive holiday. 🚄 The award for #BestNational Campaign went to the "Trains of the New Generation" campaign by SŽ-Potniški promet. The campaign creatively portrays adult passengers as children, utilising a nostalgic angle to suggest that train journeys are more than transportation and can evoke great feelings of joy and wonder. 💚 French travel platform Mollow’s "Discover Europe by Train and Bike" campaign won this year’s award for #BestGreen Campaign. The campaign promoted eco-friendly travel by showing how train journeys can be combined with cycling routes across Europe. 🚞 "Treno Gottardo – Die schönste Verbindung zwischen Nord" – a campaign by Schweizerische Südostbahn AG that revitalises Switzerland's Gotthard scenic route and encourages travellers to choose the panoramic rail journey over the faster tunnel option – was awarded this year’s #JuryPrize. Special thanks to our moderators Melissa Dalton and John-Paul Gomez who also lead the General Meeting workshop: "Improvise, Inspire, Lead." and to Pancake! Photographie, the caterer Julien Cliquet, the Daniel Migliosi Quintet, brain&more - agence en communication, Shine a light and last but not least, the Ministère de l'Économie - Luxembourg! 📸 Pancake! Photographie #railtourismawards #journeyisadestination #sustainabletravel #regenerativetourism #europeantravelcommission #eurail #etcgeneralmeeting #visitluxembourg #luxembourgfortourism #luxembourg