IBD Consulting | Technology marketing

On the 5th of November, Rolands Ozolins will be speaking on SaaS Innovation Hub, hosting a webinar about managing sales of IT services. Join this session to learn how to ensure your sales process is efficient and you do not lose business opportunities because of a faulty sales process. Participation is free; however, you must register for this LinkedIn event. Registration is here: https://lnkd.in/dmRwJf6K

Our own Rolands Ozolins will be speaking at webinar hosted by SaaS Innovation Hub on Monday. Rolands will share a super-practical roadmap how to move from selling time (hours) to selling productized services. Productizing (part) of your services is super strong approach to business growth: - Products are easier for buyers to buy - Products carry more value - Products make marketing and selling your work less expensive - First-step products pull your large-scale and long-term service sales Do register!

We are very excited about tomorrows webinar! If you are in IT services, these may be your most valuable 60 minutes spend this year!

Our own Rolands Ozolins has recently published an article exploring the reasons why software developers and designers in Baltics and Poland (same is true for the whole Eastern Europe) are creating 2-5 times less value than their peers in countries like Belgium and Ireland. Check out the article and make sure to share your opinions! https://lnkd.in/d-pwzDGS

👋 Hei, are you selling IT services, such as software development, web development or UX design?  Then, you do not want to miss this short 30-minute webinar! In this webinar, you will learn about a simple yet profound method for packing and selling your services as a product and the 3 necessary steps to prepare your Unique Value Proposition so that it makes getting to conversation with business decision makers easier than ever before. What to expect after the webinar? - You will have a clear to-do list  - You will immediately start saving on useless marketing activities  - You will be able to increase the price and make sure customers are happy to pay it! Moreover, to avoid leaving any stone unturned, you will have a chance to ask us anything in 30 minutes dedicated to Q&A. Is this the right webinar for you? Let us be very specific. This webinar is for IT service company founders, CEOs and business development officers who are selling their services to businesses and whose average deal size is at least 10 000 Eur. If you are mainly selling to a technical audience, this is not for you. If you are selling a product, it is not for you either. Check webinar recordings at https://lnkd.in/gKFns8vH and follow us to be informed about upcoming webinars! Who are the speakers? Rolands Ozolins and Andrejs Juscenko are founders of IBD Consulting, a company specializing in helping tech companies grow their business in international B2B markets. They both are - former Microsoft executives  - have over 20 years of experience in the technology industries  - co-founded IBD 8 years ago. Moreover, they both have built a successful service business selling consulting and marketing services to B2B tech companies all over Europe, including names such as Microsoft, Citrix Systems and ALSO Holding. Register right now, and let us know your questions in the comments! 

We are happy to share that IBD Consulting | Technology marketing has joined SaaS Innovation Hub.   SaaS Innovation Hub provides software development companies, startups and SMBs with everything they need to succeed with the latest Cloud technologies and AI.   You can get direct access to partner events, explore free offers to help you succeed with technologies, and, best of all, book a free consultation call with an elite group of technology and business experts.   The list includes our very own Andrejs Juščenko and Rolands Ozolins   Check out the website and schedule a consultation call with our experts. We look forward to talking with you!   👉🏻 https://lnkd.in/dUDKAEii

Read a fresh interview with our very own Andrejs Juščenko. https://lnkd.in/g2bSZz-k

According to research, the main goal of B2B marketing is to generate leads that the sales team can convert into sales opportunities and closed deals. However, many companies struggle to achieve measurable marketing impact on sales results. In this webinar, Andrejs Juščenko and Rolands Ozolins will briefly explore what are the reasons why marketing rarely delivers measurable results and, more importantly – what to do about it. We will also present our planning framework that: -           Aligns marketing and sales teams -           Covers the key strategic concepts -           Helps prepare and manage integrated activity plan   You will walk away from the webinar knowing what are the necessary steps to ensure marketing delivers a measurable impact on business results.

Hando Sinisalu, the founder of Marketing Parrot, will be joining us for our next Sales and Marketing #Fritalks conversation on April 19th at 10:30 CET. Hando has extensive experience as an event organizer, and over the years, he has noticed that some companies tend to use their speaking opportunities during sponsored events to deliver sales pitches, which often ends up frustrating the audience. This missed opportunity could have been used to build trust and establish relationships with potential customers. In this conversation, we will discuss why this happens and explore strategies for maximizing the value of event sponsorships. We'll be hearing both positive and negative examples of conference sponsorships, from preparation to activation. Join us to learn from Hando's experience and gain insights into successful event sponsorship strategies.

Hando Sinisalu, the founder of Marketing Parrot, will be joining Rolands Ozolins and Andrejs Juščenko for the next Sales and Marketing #Fritalks conversation on April 19th at 10:30 CET. Hando has extensive experience as an event organizer. Over the years, he has noticed that some companies tend to use their speaking opportunities during sponsored events to deliver sales pitches, which often frustrates the audience. This missed opportunity could have been used to build trust and establish relationships with potential customers. In this conversation, we will discuss why this happens and explore strategies for maximizing the value of event sponsorships. We'll hear both positive and negative examples of conference sponsorships, from preparation to activation. Join us live to learn from Hando's experience and gain insights into successful event sponsorship strategies.