PASTROVICH STUDIO

Steve Jobs about Process & Content A Reflection by Steve Jobs That Feels Very Relevant to the World of Superyachts Today We are experiencing something very similar to the phenomenon described by Jobs about Apple. I started my career in the late 1990s, and I can confidently confirm that until the end of the first decade of the 2000s, "Content" was the starting point for any superyacht. The "Process" was a continuous race to build something extremely complex and not predetermined, day by day. At the time, we were proud of this approach, even mocking the Chinese because they designed everything down to the last bolt before starting construction—a practice we considered not only impossible but also irritating as it stripped away the joy of on-the-spot adjustments and the experience of building. Then, from 2010 to the COVID era, "Process" began to gain importance to reduce construction costs—a commercial necessity following the 2008 crisis. After COVID, the superyacht market shifted again, driven by financial investments that gave enormous power to shipyards. Naturally, these shipyards, rooted in their cultural norms, prioritized "Process" over "Content." Now, four years after COVID, it’s glaringly obvious that the superyacht industry is saturated with yachts that are all alike, packed with "construction process" but devoid of "Content." We’ve arrived at a new crisis—partly because the market has grown tired more quickly, and partly because cycles are accelerating. Today, shipyards that have mass-produced serial superyachts are left with an abundance of engineering and very little substance. Some are attempting cross-disciplinary collaborations with architects and designers who lack any maritime culture. Others are churning out more new models every year, trying to capture customer enthusiasm. These are, in my opinion, "old fashion" attempts, primarily driven by decisions from individuals who have silenced their consultants—designers, managers, and brokers—preventing them from sharing their perspectives on content. It reminds me of the fall of some ancient civilizations: during moments of crisis, the king chose to remain fat, starving the people—leading inevitably to the death of the people and, consequently, the king himself. What does the future hold? We don’t have a crystal ball, but I can certainly say that Steve Jobs’ speech is highly relevant today. The investments of the future must reopen the doors to "Content". To achieve this, we need to entrust investments to visionaries. People who have never lost their way or bargained with the profit to sacrifice their identity, even at the cost of losing money. I feel part of it. thoughts by Stefano Pastrovich thanks to YouTube , we are able to listen to the messages of people who have dedicated their lives to the progress and development of humanity, allowing us to draw insights and utility for our own journey.

#Xpagoda, the future of the Charter world #Boutique #charter #superyacht 59m 20-30pax #Xpagoda #Partners Exterior/interior design technical office, Giuseppe Martines Naval architect, Chartwell Marine Ltd Ltd Visualisation, WOLF Visualization Agency Agency The International Yachting Media written by Alex Giuzio