Kindred Group plc

Kindred Group plc

Gambling Facilities and Casinos

Sliema, Malta 57,885 followers

Transforming gambling by being a trusted source of entertainment that contributes positively to society.

About us

What started as Unibet in 1997, is today Kindred, one of world’s leading online gambling operators with business across Europe and Australia, offering over 30 million customers across 9 brands a great form of entertainment in a safe, fair and sustainable environment. Since the very beginning, Kindred was built upon clear values and a strong culture. We are 2000 people representing over 70 nationalities, located across offices in 13 locations. As an innovative company that builds on trust, we have led the development into areas such as Tech, mobile solutions, new product launches and sustainable gambling.

Industry
Gambling Facilities and Casinos
Company size
1,001-5,000 employees
Headquarters
Sliema, Malta
Type
Public Company
Founded
1997
Specialties
Sports Betting, Mobile Betting, Casino, Poker, Bingo, Live Casino, Games, Mobile Casino, Responsiblegambling, Sports, Technology, Softwaredevelopment, Gambling, Data, Customerexperience, UX, and UI

Locations

Employees at Kindred Group plc

Updates

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    57,885 followers

    As part of European Safer Gambling Week, we were honoured to host an incredibly impactful session on Gambling Harm Awareness, led by Megan V., a consultant at EPIC Global Solutions. Megan bravely shared her personal story of overcoming triple addiction to gambling, drugs, and alcohol, shedding light on the devastating effects of gambling harm and, most importantly, the hope and empowerment found in recovery. Here’s a powerful insight Megan shared during the session: “At 22, I thought my life was over. Gambling was the hidden addiction that brought me to my knees. But on 3rd December 2022, I started my journey to recovery and haven’t looked back since.” At Kindred, we are deeply committed to raising awareness and fostering open conversations about safer gambling, helping to create a future where everyone can enjoy gambling responsibly and free from harm. Thank you, Megan, for your courage, strength, and for inspiring us to continue championing safer gambling practices. Together, we can make a meaningful difference.   #KindredGroup #ESGW24 #ResponsibleGambling

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    57,885 followers

    This European Safer Gambling Week, we reaffirm our commitment to providing a safe and secure entertainment experience for all our customers. Kindred's "Journey Towards Zero" initiative is central to this mission, as we strive to eliminate revenue derived from harmful gambling. It’s a challenging yet essential ambition that reflects our proactive approach to fostering a sustainable and responsible gambling environment. Here’s where we stand in Q3 2024: 🔹 3.2% Gross winnings revenue from high-risk players, reflecting the ongoing need for improved harm detection and intervention strategies.  🔹 87.3% of detected customers showed improved behaviour following our interventions, up from 86.8% in Q2. While progress continues, the European Safer Gambling Week provides a valuable opportunity to amplify these efforts and raise awareness about responsible gambling practices. By combining technological innovation with personalised care, we’re advancing our systems, research, and partnerships to support safer gambling habits. Achieving zero revenue from harmful gambling is a long-term endeavour requiring industry-wide collaboration, but we are committed to leading the change. Read more in our latest blog post: https://lnkd.in/d9BbyzGK #KindredGroup #ESGW24 #ResponsibleGambling #JourneyTowardsZero

    European Safer Gambling Week: Driving Positive Change

    European Safer Gambling Week: Driving Positive Change

    kindredgroup.com

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    57,885 followers

    Our Responsible Gambling QA Manager, Taina Grech, attended NEXT.io RG Symposium on 11 November in Malta. During the “Operator Hot Seat” session, Taina joined a great discussion led by moderator Robert Mabbett, where they explored Kindred's commitment to the Journey Towards Zero and the real-world challenges we face along the way. The session also highlighted the purpose and value of working in Responsible Gambling. "We are passionate about reshaping the industry's perception. To earn this trust, we must view safe gambling as the ultimate goal, not a burden, and embrace innovation within the compliance reality", said Taina. Read more about Kindred's commitment to responsible gambling and our journey toward a safer gambling environment: https://lnkd.in/d8HKk5D #KindredGroup #ResponsibleGambling #JourneyTowardsZero

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    57,885 followers

    At Kindred we share the growing concern in the Swedish gambling market: the rise of unlicensed operators. This trend poses serious risks to players and undermines the regulated industry. In an article by SPER Spelbranschens Riksorganisation, Sweden’s Gambling Industry Association, five key actions to protect consumers and ensure a safer, healthier gambling environment are being proposed. Policymakers are urged to:  🔸 Ban unlicensed operators from accepting Swedish players.  🔸 Explore options to block unlicensed sites.  🔸 Strengthen Spelpaus and increase resources for support services.  🔸 Restrict payday loans used for gambling.  🔸 Implement a loan-stop register to prevent financial harm. Read more here: https://lnkd.in/dw7JpQ53 #KindredGroup #ResponsibleGambling #SwedishGamblingMarket  

    The need for a safer Swedish gambling market

    The need for a safer Swedish gambling market

    kindredgroup.com

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    57,885 followers

    Our third Quarter 2024 Report highlights strong performance. 🔹 A strong quarter with total revenue of GBP 294.5 million, marking a 4% increase compared to the same period last year, boosted by the final stages of the Euros and the Olympic Games in Paris. 🔹 Our scalable business model delivered underlying EBITDA of GBP 63.4 million, a remarkable 49% increase compared to Q3 last year. 🔹 The Euros and the start of the football season across key markets helped drive a 9% increase in our active customer base. Kindred Group's CEO Nils Andén concludes the report: "With the public offer by FDJ - La Française des Jeux now completed, and as we enter the next exciting chapter of Kindred’s journey, I want to take a moment to thank Kindred’s investors, both past and present. Twenty years as a public listed company on Nasdaq Stockholm have now come to an end. Together, we have made a lasting impact on creating a competitive, digital, and sustainable online gambling industry. I would also like to extend my heartfelt thanks to the global Kindred team for their resilience and dedication. Where one chapter ends, a new one begins." In line with this transition, the Board of Directors has applied for delisting of the SDRs from Nasdaq Stockholm, as requested by FDJ. The final trading date will be confirmed soon. Read full press releases here: https://lnkd.in/eZRKMJVs #KindredGroup #FinancialResults

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    57,885 followers

    Our latest Journey Towards Zero report shows a slight increase in high-risk player revenue for Q3 2024 at 3.2% (from 3.0% in Q2). However, we’re pleased to share that 87.3% of detected customers exhibited improved behaviour following interventions, showing steady progress compared to previous quarters. This demonstrates our ongoing commitment to identifying and addressing risky behaviour while continuously refining our interventions to promote safer gambling habits. "The rise in high-risk revenue presents a challenge in the third quarter, which reinforces the need for further advancements in our behavioural harm detection and automated intervention systems," says Esther Scheepers, Head of Responsible Gambling at Kindred Group. "We are currently upgrading our detection system with a new improved system, enabling us to integrate more robust compliance features and optimise our approach to safer gambling. Additionally, we’re exploring opportunities to expand and refine our research initiatives."   Read the full press release here: https://lnkd.in/dMdgUWDt #ResponsibleGambling #SaferGambling #JourneyTowardsZero #KindredGroup

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    FDJ - La Française des Jeux has announced the success of its tender offer for Kindred Group. This transaction creates a European champion with a diversified and balanced profile. The formation of the joint Group will combine FDJ’s and Kindred’s strengths and expertise, unlocking further value and growth potential in locally licensed markets. Link to press release: https://lnkd.in/e-973uh3 #KindredGroup #FDJ

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    🌸 Our Bengaluru office came alive with colour and joy as we celebrated this year’s Onam festival! 🌸 For those who don’t know, Onam is a major festival in Kerala, and creating pookalams (flower arrangements) is a key tradition that represents unity and joy. We love to celebrate India’s diverse festivals, fostering an inclusive culture where everyone feels at home. As we continue to grow in India, now is the perfect time to join us on this journey. Explore our open roles here: https://lnkd.in/dTHsCE5b #KindredGroup #LifeAtKindred #Bengaluru

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    Pretty in Pink! 🌈 Here's our vibrant team from the Malta Pride Parade last Sunday. It’s become a cherished tradition for us to come together and celebrate diversity and inclusion. A big thank you to our Customer Service Manager, Marc Haezendonck and the team, for organising this each year and making it happen! We also received an extra sweet surprise from Mette Lorenzen our Director of Customer Services, who treated us to her homemade rainbow cupcakes. 🧁 #KindredGroup #Pride #Diversity #TogetherAsKindred

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Funding

Kindred Group plc 2 total rounds

Last Round

Post IPO debt

US$ 42.6M

See more info on crunchbase