Big Tree

Level Up Your Ride! FILA’s Interactive Game Hits the LRT To mark the launch of its first flagship store in Sunway Pyramid and two more stores in Pavilion Kuala Lumpur and IOI City Mall, FILA captivated audiences with a multi-layered gaming experience that turned transit time into a fun-filled adventure. Inside specially branded LRT trains along the LRT Kelana Jaya line, commuters can embark on a FILA QR-hunting spree where they need to find 4 different-coloured FILA QR codes to obtain a voucher that is redeemable on either one of the three FILA stores. On top of promoting on DOOH screens and Vertical Lightboxes, FILA further amplified its brand presence by organising a one-day treasure hunt across LRT and BRT stations where celebrities and influencers competed to race across the city all the way to FILA’s flagship store. This activation not only connected FILA’s community but also created buzz and anticipation for the store opening. The excitement continues with the FILA In-Store QR Code Hunt at Sunway Pyramid, Pavilion KL and IOI City Mall where scanning QR codes in-store gives customers the chance to win limited-edition FILA prizes. These distinct activations show how Out-of-Home (OOH) campaigns can creatively merge physical spaces and digital engagement, such as blending a treasure hunt with an interactive in-train experience to create memorable brand touchpoints. It’s a fantastic example of how gamification and interactive strategies can turn everyday spaces into vibrant, immersive experiences for audiences. #BigTree #FILA #FILAMY #FILAHUNT #OutOfHome #OOHAdvertising #Gamification

TikTok Shop Live: Unmissable on DOOH TikTok Shop has taken over the big digital screens at KL Sentral, one of the busiest transit hubs, showcasing their 12.12 live-selling sessions on the towering DOOH vertical screens. This real-time monumental spectacle indeed commands attention and inspires instant action! TikTok Shop turns heads by revolutionising the online shopping experience, combining live interaction with the power of larger-than-life DOOH screens that make every product detail stand out. The ongoing live broadcasts are not just content — they are spectacular events! If you haven’t hopped on the 12.12 TikTok Shop live sale via this DOOH, do not miss the final live session at KL Sentral today at 6 pm. #TikTokLive #BigTreeDOOH #LiveOnDOOH

In a World of Skips, OOH Stands Still In an era where ads can be skipped, blocked or scrolled past in seconds, Out-of-Home (OOH) advertising remains a steadfast, unavoidable presence. It doesn’t intrude on your day-to-day but rather enhances your journey, entertaining and inspiring you along the way. Here is why the unskippable nature of OOH is what helps brands stand out: No “Skip Ad” button in sight: OOH ads are unskippable and cannot be blocked by ad blockers. OOH ads are unmissable: OOH ads capture attention during commutes, turning waiting time into engagement. OOH blends seamlessly into daily routines: Commuters, shoppers and travellers interact with OOH without realising it. It’s advertising that enhances rather than interrupts.   Visible 24/7: Static billboards are always on and visible. At Big Tree, we believe OOH’s power lies in its ability to turn ordinary spaces into extraordinary moments. As the world gets noisier, OOH stands as a quiet yet powerful reminder that impactful advertising does not need to shout — it just needs to be seen.  #BigTree #OOH #OutOfHome #OOHAdvertising

No More Driving Hangry! Snickers Out-of-Home and Into Your Tummy Caught in traffic with your tummy throwing a tantrum? Snickers is here to save the day - and your drive! Their latest digital OOH campaign positioned at multiple locations within Klang Valley is a hunger-busting masterpiece, cheekily asking, “Lapar ketika memandu?”. It hits differently when caught in a jam and the tummy starts growling. Snickers knew exactly what KL drivers needed so with its bold and yummy visuals, this campaign prompted drivers to turn traffic stops into snack stops! Whether KL drivers are crawling through rush hour or cruising towards their next destination on the road, Snickers reminds its audiences to stay full, focused and far from hanger. Strategically placed at high-traffic spots, these DOOH ads feel like they speak directly to drivers with rumbling stomachs and one hand on the wheels. Its quirky, relatable and downright brilliant visual, proves that even an everyday struggle like hunger on the road can become a fun brand moment on out-of-home. So, the next time you’re stuck and starving, grab a Snickers, silence the hunger and make your drive a whole lot happier! #Snickers #DOOHAds #BigTreeOOH

Destination Reimagined: IOI Resort City’s Invitation to Explore How do you transform a destination from a question mark into an exclamation point? IOI Resort City’s recent campaign, showcased at Jalan Tun Razak and the busy KLCC junction, illustrates the potential of OOH to craft compelling narratives creatively. The bold tagline, “Nothing to do in IOI Resort City? Think again!” coupled with a stunning 3D anamorphic visual highlighting four of its iconic Marriott Bonvoy hotels, doesn’t just attract attention but piques interest. Similarly at Jalan Tun Razak, by expanding to showcase the dynamic attractions of IOI Resort City, it takes a holistic approach to storytelling and further sells the destination. By weaving creativity into DOOH and connecting with urban audiences in high-traffic areas, this campaign transforms spaces into an invitation to explore and discover. #BigTree #OOH #VisitIOIResortCity #OutOfHome #OOHAdvertising

Do you want to be high on fantasy?! Get ready to fall down the Rabbit Hole! Step into the Alice Saves Wonderland: The Immersive Journey at the Exchange TRX where you get to experience a virtual reality world of adventure, digital art and eco-friendly missions. Inspired by Lewis Carroll’s Alice’s Adventures in Wonderland, this creative exhibition invites you to shrink, grow and wander the enchanting forests, tackle sustainability challenges and join Alice on a quest to save Wonderland! Explore the magic, mystery and interactive storytelling of this unforgettable exhibition that is open now until December 29th. With us being the Official Outdoor Partner for this exciting exhibition, we invite you to make a difference in Wonderland - and the real world. Get your tickets now at alicesaveswonderland.com! #AliceSavesWonderland #ExchangeTRX #BigTree

A huge shoutout to our HR team for winning the Human Resource Development Corporation Award for SME Employer - Central Region (New Sector) at the HRD Awards 2024! This prestigious award celebrates excellence in human capital, honoring employers who lead the way in innovative people management and transformative learning. We are beyond proud of our team to be recognized among HRD Corp registered employers across Malaysia who are shaping the future of HR. Here's to our team and their exceptional dedication to empowering our people! #HRDCorpAwards2024 #BigTree #MediaPrima

Commuting Just Got Delicious! Take a Whiff of Gardenia’s Choco Perfecto Excited to turn your daily commute into a delicious adventure? Step into a chocolatey wonderland when you catch Gardenia’s train at the LRT Kelana Jaya line! Gardenia has wrapped an entire train, inside and out, with a visual feast to celebrate its latest creation — Gardenia Toast’em Choco Perfecto! As the doors close, an enticing tune fills the train, tempting commuters to savour the new Toast’em flavour. Adding to the magic, chocolate-scented diffusers fill the air with the rich aroma of Choco Perfecto, creating a truly immersive experience that brings commuters close to the flavours of the new Toast’em family member. QR codes that share a video of the Choco Perfecto were also placed inside the train to make the journey as delightful as a fresh-baked treat. It’s the perfect commute — with scents, sounds and tastes to match, hop on and #TasteTheExtraordinary with Gardenia Toast’em Choco Perfecto! #BigTree #OOH #GardeniaKL #Toastem #ChocoPerfecto #OutOfHome #OOHAdvertising

Owning The Skyline: Elevate Luxury On-The-Go Luxury brands are taking OOH media to new heights, creating captivating, larger-than-life experiences that elevate brand identity and drive excitement for new products. From high end fashion to sleek automotive, these brands position themselves at prime spots on static and digital OOH media, owning the city’s exclusive vibes delivering a unique sense of prestige, sophistication and exclusivity When luxe meets OOH, it leaves a lasting impression in the hearts and minds of the elite audience. #OOH #DOOH #Outdoorads #Branding #Advertising