TikTok Shop Live: Unmissable on DOOH TikTok Shop has taken over the big digital screens at KL Sentral, one of the busiest transit hubs, showcasing their 12.12 live-selling sessions on the towering DOOH vertical screens. This real-time monumental spectacle indeed commands attention and inspires instant action! TikTok Shop turns heads by revolutionising the online shopping experience, combining live interaction with the power of larger-than-life DOOH screens that make every product detail stand out. The ongoing live broadcasts are not just content — they are spectacular events! If you haven’t hopped on the 12.12 TikTok Shop live sale via this DOOH, do not miss the final live session at KL Sentral today at 6 pm. #TikTokLive #BigTreeDOOH #LiveOnDOOH
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Passionate about helping you Shape Your Future | Nuturing strategic partnerships for effective Talent Acquisition | Dedicated recruiter focused on seamless success
Ever wonder what the difference is between big and small screen? Research from Kantar, Snap Inc., dentsu, and MediaScience shows that 65% of people say they watch video through social apps daily, versus 51% who consume through streaming services daily. Although consumers turn to both #social and #streaming services to be entertained, they often prefer social apps to consume videos when it comes to staying connected and seeking new interests. Learn more about what this means for your creative and media play, and your 2025 advertising strategies here: https://lnkd.in/eEfnX6Rf
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EVP Global Creative, Media & Ecosystem @ Kantar (a Bain Capital company) | Podcast Co-Host | AI & Privacy Evangelist | Transformational Leader | Board Member
Ever wonder what the difference is between big and small screen? Research from Kantar, Snap Inc., dentsu, and MediaScience shows that 65% of people say they watch video through social apps daily, versus 51% who consume through streaming services daily. Although consumers turn to both #social and #streaming services to be entertained, they often prefer social apps to consume videos when it comes to staying connected and seeking new interests. Learn more about what this means for your creative and media play, and your 2025 advertising strategies here: https://lnkd.in/gcNQdsZB
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The new Anyplace TV by Perion Network integrates connected TV (CTV) campaigns with digital out-of-home (DOOH) environments. This programmatic solution allows advertisers to extend their video reach to a broader audience, leveraging over one million global DOOH screens. Key benefits of the Anyplace TV, according to Perion: - Guaranteed Viewability: Non-skippable ads with 100% viewability and completion rates. - Extensive Reach: Access to video-enabled DOOH inventory across 75% of Perion’s Hivestack’s global network of over 1M screens globally. - Creative Flexibility: Support for standard 10, 12 and 15-second video spots, with some locations featuring audio capabilities. - Real-Time Optimization: Dynamic scheduling and content updates for timely campaign adjustments. https://lnkd.in/gEKwU7V7
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North America Executive Lead of Auto, Retail and Hospitality Businesses @ Kantar | North America Sustainable Transformation Lead @ Kantar | MBA, ACC
Ever wonder what the difference is between big and small screen? Research from Kantar, Snap Inc., dentsu, and MediaScience shows that 65% of people say they watch video through social apps daily, versus 51% who consume through streaming services daily. Although consumers turn to both #social and #streaming services to be entertained, they often prefer social apps to consume videos when it comes to staying connected and seeking new interests. Learn more about what this means for your creative and media play, and your 2025 advertising strategies here: https://lnkd.in/gKK5CAdd
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There are 50+ OTT Apps in India. How does a platform cut through the noise and promote their show? Here’s how a popular OTT Platform utilized DOOH combined with Lemma’s programmatic magic to stay on top of viewers' watchlists during the weekend. 👇 ➡️ #Lemma #digitaladvertising #pdooh #Largeformat #dooh #ott #ctv #programmatic #movie #advertising
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Ever wonder what the difference is between big and small screen? Research from Kantar, Snap Inc., dentsu, and MediaScience shows that 65% of people say they watch video through social apps daily, versus 51% who consume through streaming services daily. Although consumers turn to both #social and #streaming services to be entertained, they often prefer social apps to consume videos when it comes to staying connected and seeking new interests. Learn more about what this means for your creative and media play, and your 2025 advertising strategies here: https://lnkd.in/g5_WhBhc
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Advertising should not interrupt everyday life. Instead, it should fit in comfortably, enhancing daily lives by talking to consumers in a language they identify within enviornments they need or want to be in. DPBNs, like #AirportTV do precisely that and have become the new “Everyday TV”, hyper-targeting the right audience and allowing brands to create messaging that resonates to build stronger connections with consumers. Read more on the evolution of DPBNs here - https://lnkd.in/gvF6DGDW #DPBN #EverydayTV #HyperTargeting #DOOH
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Ever wonder what the difference is between big and small screen? Research from Kantar, Snap Inc., dentsu, and MediaScience shows that 65% of people say they watch video through social apps daily, versus 51% who consume through streaming services daily. Although consumers turn to both #social and #streaming services to be entertained, they often prefer social apps to consume videos when it comes to staying connected and seeking new interests. Learn more about what this means for your creative and media play, and your 2025 advertising strategies here: https://lnkd.in/gBiDKsCr
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Attention media buyers, CTV is on fire, check out these stats below
CTV/OTT is fire, and it's no surprise why (see stats below)... But we believe there are 3 dank characteristics of an gas CTV activation solution and that is: 🎯Targeting Capabilities 📺 Inventory Availability 📱Cross-channel Activation If you are media buyer and you're looking to flex in each of these, Vericast created an Masterclass earlier this year to check out: https://lnkd.in/gHyqR4cP And of course, let me know if your company is looking to test CTV/OTT this summer! #ctv #ott #connectedtv #mediabuying #adtech
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Marketing & Digital Media Professional | AdTech + Programmatic for Google @ Media Futures Group | MBA Candidate at NYU Stern
As traditional TV viewership declines due to cord-cutting, Connected TV (CTV) and Over-the-Top (OTT) advertising are emerging as powerful tools for digital advertisers. These platforms offer a unique blend of television's broad reach with the targeted audience segmentation and measurability of digital advertising. With the continuous shift towards streaming services, CTV and OTT advertising are poised to become even more crucial for digital marketers seeking to expand their media mix and reach targeted audiences in a measurable way. #ReachAndFrequency #CTV #OTT #AdTech #MarTech #ProgrammaticAdvertising
What is Connected TV and OTT?
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