Gatefield

Mahmud Nasir Jafar speaking on the session on Countering Big Food Marketing: Gatefield's Campaign Case Studies at #GatefieldHealthSummit explains that for the #BigBelleFitKillPerson campaign, created for World Obesity Day, the team crafted a message aimed at the average Nigerian, using simple, familiar language to move beyond traditional health messaging and deliver clear warnings about obesity risks.

During the Countering Big Food Marketing: Gatefield’s Case Studies session at #GatefieldHealthSummit, our Advocacy Lead, Shirley Ewang, shared how over three years she and the team have countered Big Food marketing tactics through storytelling campaigns that highlight the health risks of sugary drinks and reframing them as contributors to NCDs like Type 2 Diabetes.

We're thrilled to announce the completion of our first immersive Visual Storytelling Fellowship boot camp, facilitated by our partners at CMQ Media (Communiqué). For three days, our fellows strengthened their multimedia skills to bring essential stories of democracy and social justice in our communities to life. This fellowship kickstarts our new initiative to equip the next generation of journalists with the tools and training to create stories that inform and inspire our belief in democracy and social justice. We’re proud to support these fellows on their journey and we look forward to sharing their talent and stories. Thank you, CMQ Media (Communiqué) for your partnership in making this vision a reality.

‘We need to advocate for policy change. Changes that prioritize prevention, improve access to quality healthcare and ensure that no one is left behind.’ - Moji Makanjuola Veteran journalist and health advocate, makes the case for an urgent intervention to stop the NCDs epidemic. Watch snippet from her opening remarks. #GatefieldHealthSummit #Beyond65

“The average Nigerian does not live past 52, and the average African does not live beyond 64. In comparison to the life expectancy in places like Europe, Canada and other more advanced countries, they are hedging at about 80 years.” - Saadatu Falila Hamu In her opening remarks, Gatefield’s board co-chair explains what is driving our theme for this year’s summit and why we must do more to extend the longevity of life in Africa. #GatefieldHealthSummit #Beyond65

An effective pro-health agenda needs ”strong institutions that hold community, society, commerce accountable and that even hold healthcare practitioners accountable to their caregiving obligations” - Babatunde Irukera. Insights from the opening statement delivered by FCCPC Nigeria’s former chief executive. #GatefieldHealthSummit #Beyond65

On Day 2, the final day of the Gatefield Health Summit 2024, we issued a clear call to action on addressing non-communicable diseases (NCDs) in Nigeria. This call emphasized the urgent need for systemic reforms in the healthcare landscape, urging the government to establish a diabetes drug subsidy fund, financed through taxes on sugar-sweetened beverages. The day began with the screening of "The Quiet Epidemic: Diabetes in Nigeria," which exposed the unbearable costs of managing NCDs like diabetes. Testimonies from patients and advocates, including former President of Nigeria, Olusegun Obasanjo, highlighted the importance of early detection, proper management, and lifestyle changes for effectively managing the condition. We also presented a study titled “Impact of Inflation on Affordability and Adherence to Anti-diabetics,” which revealed a troubling rise in the annual cost of diabetes management to over one million naira in 2024—nearly double that of the previous year—equating to almost 700% of the annual income for Nigeria's most vulnerable citizens. Other key sessions included: - PHC Systems as a Frontier for NCD Prevention, where experts discussed the importance of supply chain management and the need for well-trained healthcare workers capable of managing chronic NCDs like diabetes. - A Special Presentation on the Impact of Air Quality on Health. - Case Studies on South Africa’s Health Promotion Levy, empowering advocates with insights from successful campaigns. The day ended on a high note with a musical performances, leaving us all energized and inspired for the future. A huge thank you to everyone who contributed to today’s success. Stay tuned for more insights and highlights from the summit! #GatefieldHealthSummit #Beyond65

Day 1 of the Gatefield Health Summit was an eye opening start to an important conversation on public health. We focused on one of the most pressing yet often overlooked challenges facing Nigeria and sub-Saharan Africa today, non-communicable diseases (NCDs). These diseases, including heart disease, cancer, and diabetes, account for 29% of deaths in Nigeria and 40% across Africa. As highlighted in the discussions, NCDs have quietly become the leading cause of death for adults in the region, yet they often don’t receive the urgent attention they deserve. A key moment from today was the launch of the"LIVE WELL" strategy, our new health strategy aimed at increasing life expectancy across Africa by addressing the root causes of NCDs. This strategy focuses on promoting healthier lifestyle choices, reducing the consumption of harmful products like sugar, salt, alcohol, and tobacco, encouraging more physical activity, improving air quality, and rethinking how we approach mental health. Through awareness, advocacy and preventive healthcare, we aim to make healthier living more accessible to all. However, implementing these solutions will require more than just individual effort. The need for support from policymakers and all stakeholders was a major theme throughout the day. Fiscal policies like taxes on sugar-sweetened beverages and tobacco have the potential to drive widespread change, making it easier for communities to adopt healthier habits while generating much-needed funds for healthcare. Public health challenges of this scale demand bold policy interventions, and our strategy calls for collective action to ensure that no one is left behind. Tomorrow, we continue these important conversations, focusing on how we can put these strategies into action and create lasting impact. Thank you to everyone who attended and contributed to today’s success. We look forward to what Day 2 will bring! #GatefieldHealthSummit #Beyond65

Announcing the opening speakers for Gatefield Health Summit 2024! Join our lineup of distinguished public health leaders and advocates on October 22, 2023 in Abuja as they set the agenda for the summit and lead impactful discussions towards tackling the quiet epidemic of Non-Communicable Diseases. Salma Ibrahim Anas , Special Adviser to the President on Health; Senator Dr. Ipalibo Banigo (DSSRS), Chair, Senate Committee on Health; Zainab Shinkafi-Bagudu, President, Union for International Cancer Control; Oyebanji Filani, Chairperson, Nigeria Health Commissioners Forum; Babatunde Irukera, Former Executive Vice-Chairman/CEO, Federal Competition and Consumer Protection Commission; Kristina Sperkova, International President, Movendi International; Saied Tafida Sulaiman, Africa Regional Coordinator, UNDP - Tax for Sustainable Development Goals; Moji Makanjuola, Chair, Nigeria Universal Health Coverage Forum; Saadatu Falila Hamu, Board Co-chair, Gatefield and Adewunmi Emoruwa, Lead Strategist, Gatefield. Don't miss out! Secure your seat https://lnkd.in/d_f58WcZ #GatefieldHealthSummit #Beyond65

We are excited to announce the lineup of speakers for the Gatefield Health Summit! Join us as we convene public health leaders, experts, and stakeholders from government, international organizations, civil society, and the private sector. This year, the discussions will focus on innovative solutions to address the silent epidemic of non-communicable diseases (NCDs), which account for 74% of global deaths. The summit will highlight how low- and middle-income countries, particularly in the Global South, are disproportionately impacted, with most NCD-related deaths occurring before age 65. Our speakers will share insights on driving collective action and transforming global health outcomes. Mark your calendars to be part of this important conversation! Date: October 22-23, 2024 Location: Fraser Suites, Abuja Register now: https://lnkd.in/d_f58WcZ #GatefieldHealthSummit #Beyond65 Featured: Maik Dünnbier, Gafar Alawode, Nonso Nwaokorie, Azuka Okeke, Genesia Pemberton, Bintou Camara Bityeki, Kristina Sperkova, Prof. Dr. med. habil. Peter Egbert Hermann Schwarz, Luyanda Majija, MPH, Saadatu Falila Hamu, barry popkin, Dr Adamu Alhassan Umar, Dr. Osita Okonkwo, Salma Ibrahim Anas, Michael Olaniyan, Zainab Shinkafi-Bagudu, Saied Tafida Sulaiman, Bernard Enyia, Laz Ude Eze, Biobele Daviana Davidson M.D.