Marketing Edge Magazine

With a laser-focused career plan, the corporate Amazon set herself realistic goals in the bank and achieved them. Her passion, dedication and commitment set her apart not just in FirstBank but the entire banking sector as a whole. In addition to her innovative and creative thinking to solve problems and improve processes, Mrs. Ali-Mumuney’s marketing and commercial acumen made her more strategic and focused in her approach to adding value to the organization. Her unique ability to work well with different people and organizations made her more effective in her role and career trajectory an inspiring story in career sorjourn and brand equity building. Folake Ani-Mumuney https://lnkd.in/e-Ddv_gi

Driving the future of creative marketing with data is no longer just a buzzword; it has become a paradigm shift. By combining the analytical power of data with the emotional impact of storytelling, brands are now creating experiences that are not only memorable but meaningful. According to experts, data-driven creative marketing is a way of using data to tailor advertising messages to viewers. It involves using data from impressions and programmatic buying to create personalized ad experiences. https://lnkd.in/e-8hjJQd

The leading brand marketing publication in West Africa, The Industry Newspaper has announced the theme and speakers for the 2024 Industry Women Conference scheduled to be held on Friday, 13th December 2024 in Lagos. The theme for 2024 women’s conference is titled ‘Tools Nigerian women need to compete and succeed’ and the speakers for this second edition are Group Head, Brands & Marketing Communications, Wema Bank Plc, Mrs. Mabel Adeteye and Group Head, Women Bank/ W Initiatives, Access Bank, Mrs. Abiodun Oyebimpe Olubitan, MBA, ACIB, MCBI, CMBA, FCIB https://lnkd.in/eAk9Ue6g

A larger-than-life experience awaits consumers as Pepsi brings back its 60cl Long Throat Bottle, launching a vibrant campaign tagged “Big Big Tinz” aimed at delivering maximum refreshment and value. To kick off the initiative, the beverage giant collaborated with a popular Afrobeat star to remix one of his chart-topping tracks, transforming it into an anthem that reflects the bold and energetic spirit of Nigeria’s youth. The catchy tune seamlessly integrates the brand’s essence, connecting with a generation that thrives on self-expression and creativity. https://lnkd.in/egMeiXUz

Global brands seek new agency compensation structures as AI, automation reshape media landscape. A majority of multinational companies are planning to overhaul their agency compensation models within the next three years, according to a report by the World Federation of Advertisers and consultancy firm MediaSense. The shift is driven by the increasing complexity of media operations, advancements in automation, and the growing expertise of advertisers, prompting a departure from traditional time-based billing methods. https://lnkd.in/eCsNjMjA

The leading brand marketing publication in West Africa, The Industry Newspaper has announced the theme and speakers for the 2024 Industry Women Conference scheduled to be held on Friday, 13th December 2024 in Lagos. The theme for 2024 women’s conference is titled ‘Tools Nigerian women need to compete and succeed’ and the speakers for this second edition are Group Head, Brands & Marketing Communications, Wema Bank Plc, Mrs. Mabel Adeteye and Group Head, Women Bank/ W Initiatives, Access Bank, Mrs. Abiodun Oyebimpe Olubitan, MBA, ACIB, MCBI, CMBA, FCIB https://lnkd.in/eAk9Ue6g

A wave of global advertisers is pivoting towards performance marketing in 2025, with retail media and connected TV emerging as powerful catalysts, according to new data from the World Federation of Advertisers (WFA) and Ebiquity. The findings signals a major recalibration of advertising priorities as brands navigate the evolving media landscape in 2025. https://lnkd.in/ehTC-wg6

The glamorous 19th edition festival and gala night were held at the Hall Event Center in VI, Lagos, and was well-attended by MARCOM stakeholders, well-wishers, friends, and pressmen. The event, which focuses on diverse and inclusive creativity, had more participation from other sectors of the industry, including the Media Independent Practitioners Association of Nigeria (MIPAN), West African agencies, and an increase in participation from the Association of Advertising Agencies of Nigeria (AAAN). https://lnkd.in/eHBhBiXw

Airtel Africa has announced the appointment of Dinesh Balsingh as the new Managing Director and Chief Executive Officer of Airtel Nigeria. With this appointment, effective from November 1, Balsingh has officially joined Airtel Africa Group’s Executive Council. The new CEO succeeded Carl Cruz, who assumed the position in May 2023, served for 17 months, and returned to his home country, the Philippines. https://lnkd.in/e-GvsErh

Solarin Adewale Oluwagbenga, MBA is the Head of Strategy and Planning, Insight Publicis . Driven by his belief that “living is about making a difference,” Adewale Solarin, Head of Strategy and Planning at Insight Publicis has built a career on relentless curiosity, critical thinking, and a commitment to innovation. https://lnkd.in/e7FNkkey