DVJ Insights

We're Hiring! 💡 Are you fluent in Dutch, German, or Danish? We're looking for passionate individuals to join our Research team in Utrecht! At DVJ Insights, we’re driven by data, insights, and a commitment to empowering our clients with meaningful research on brand growth. If you thrive on understanding consumer behaviour and delivering impactful insights, we’d love to meet you! Join us in a dynamic, innovative environment where your expertise will help shape the future of market research. Apply today! - Dutch-speaking Research Expert: https://lnkd.in/dV2bsbXX - German-speaking Research Expert: https://lnkd.in/dH4uUAT3 - Danish-speaking Research Expert: https://lnkd.in/dp2qxZsp

Welcoming our new Research Experts! 🌟 We’re excited to announce that six new research experts joined DVJ Insights in October! With their diverse backgrounds and expertise, they are already making an impact, helping us drive innovation and deliver unparalleled insights to our clients. Here are their reflections on their first weeks: ⭐ Demi Bettonvil - "After a warm welcome and already learning a lot, I feel like the first month has flown by! DVJ has a lot to offer when it comes to innovative market research methodologies. Excited to explore more about the area of marketing and helping clients reach their goals!" ⭐ Huzefa Mandasaurwala - "If you only ask for what's expected, you'll miss the chance to discover what's possible. At DVJ, the focus on understanding deeper truths and driving innovation makes my role incredibly inspiring and fulfilling. Excited to be part of the DVJ family! My first month has been an inspiring journey filled with learning, collaboration, and exciting challenges. Looking forward to growing and contributing to our shared success!" ⭐ Irene Dekker - "The past weeks, my colleagues have given me a warm welcome at DVJ. I am excited to be working in such a motivated and knowledgeable team and to be using DVJ's innovative research methods to help our clients with their needs." ⭐ Teun Swierstra - "The reason I joined DVJ Insights was to use research to make organisational decisions. I love using data to help companies achieve better results. The warm welcome I received from the team has been amazing, and I can't wait to contribute DVJ’s exciting projects." ⭐ Heying Yang - "Thrilled to embark on my journey as a research expert at DVJ Insights! Just one month in, I’ve been lucky to work with amazing colleagues and contribute to projects that are both challenging and inspiring. The collaborative culture at DVJ has already taught me so much, and I’m excited to channel my expertise into delivering accurate, valuable, and impactful insights for our clients. Looking forward to many rewarding experiences and continued growth ahead!" ⭐ Guido van der Lei - "Hi my name is Guido and I recently started to work at DVJ Insights as a Research Expert. I enjoy doing research to uncover genuine market insights and needs, rather than relying on assumptions or preconceptions. This makes DVJ the perfect place for me and I’m excited about the journey ahead with the company." Let’s give them a warm welcome! #WelcomeToDVJ #NewColleagues #TeamDVJ #ResearchExperts #BrandGrowth #MarketingResearch #DVJInsights

At DVJ Insights, we're always diving deeper to understand what drives real results in advertising. 🧐 Our latest blog by Hidde Smit, PhD student at the University of Groningen, explores the impact of strategic advertising mix planning on brand awareness. Key insights reveal: - Optimal channel allocation can greatly enhance brand recognition. - Flighting strategies, especially in online channels, effectively cut through the clutter. - Large brands benefit from diversified media spending, while small brands should focus their budget carefully. Read the blog to learn more about leveraging an integrated advertising strategy for tangible results: https://lnkd.in/dib_5bhJ #DVJInsights #AdvertisingStrategy #BrandAwareness #MarketingMix #DigitalMarketing #BrandGrowth #Blog

How does a heritage brand evolve to meet modern sustainability demands? 🌱 In our latest interview, we spoke with Jeroen Provoost, Chief Marketing Officer at Verstegen Spices & Sauces, about the brand’s exciting new repositioning. Known for its high-quality herbs and spices, Verstegen is now evolving with a stronger commitment to sustainability and meaningful consumer connections through a new brand promise, campaign and updated visual identity. Furthermore, Verstegen aims to build a seamless brand experience across markets, showing that impactful consumer campaigns can elevate B2B relationships as well. Get the full scoop on Verstegen’s inspiring transformation and how it’s adapting to today’s market demands here: https://lnkd.in/di84YvW4 #RePositioning #CreativeDevelopment #Sustainability #BrandGrowth #MarketResearch #Verstegen #DVJInsights #BGInterviews 

Yesterday, Lucas Hulsebos and Marieke van Echtelt proudly accepted our 2024 FD Gazelle award. Over the years, DVJ Insights has grown tremendously while staying true to our vision and ambition. Thank you to all our clients, partners, and colleagues who’ve made this possible. Here’s to celebrating this achievement—and aiming for number 8 next year! 🎉 #FDGazellen #FDGazellen2024 #Award #Celebration #OrganicGrowth #DVJInsights #MarketResearch #BrandGrowth

In today's interconnected world, linguistic diversity faces challenges as dominant languages often overshadow local ones. But what if technology could change that? 🗣️ Dennis Hulsebos explores how AI can break language barriers while preserving the cultural and linguistic richness that defines us. From real-time translations capturing idioms and humour to safeguarding Indigenous languages, AI offers a future where global communication enriches, rather than erases, our unique identities. Discover how AI is paving the way toward a "polyphonic" world, empowering authentic dialogue across languages and cultures. Read the full article: https://lnkd.in/dcE3jNWR #DVJInsights #AI #LanguageModels #PreservingCulture #AIDevelopment #GlobalisedWorld #BrandGrowth

Discover the Future of Innovation in Ventilation Solutions! 🏡 In our latest interview with Michael Jansen MBA, SMP, Head of Marketing Ventilation Solutions at Zehnder Group International AG, we delve into the world of ventilation innovation and how Zehnder is tackling key market challenges. From enhancing indoor air quality to driving digital integration, Zehnder keeps the customer at the heart of their innovation efforts by using data-driven insights to shape impactful products that resonate with consumers. Dive into this conversation and see how Zehnder is setting new standards in the industry by combining innovation with customer needs to ensure sustainable growth. Read the full interview here: https://lnkd.in/dDHh4jPu #Innovation #BrandGrowth #VentilationSolutions #CustomerCentric #MarketResearch #DigitalTransformation #IndoorAirQuality #SmartHome #Zehnder #DVJInsights #BGInterviews

Celebrating our freshly renovated office! 🎉 Yesterday we celebrated the opening of our newly renovated office in Utrecht with a fantastic party! It was a memorable evening filled with laughter, great conversations, good food, and shared excitement about the future. Not only did our colleagues join, but we also showed our new workplace with pride to our families. A huge thank you to everyone who joined us in making this evening so special!✨ #DVJInsights #OfficeOpening #Celebration #Teamwork #BrandGrowth #MarketResearch #MarketingAgency #Utrecht #Herculesplein

Are you truly tapping into what your customers need? 🔍 Our latest article by Martin Hellich dives into how storytelling can revolutionise the way we validate Jobs-to-be-Done (JTBD) by bringing customer experiences closer to the heart of innovation. Instead of relying on ratings and surveys, storytelling offers a richer, more authentic view of customer motivations and emotions—helping organisations: - Prioritise the solutions that resonate most - Capture the full emotional context behind customer decisions - Enhance the accuracy of market validation to drive impactful innovation Curious to learn more? Read the full article on our website: https://lnkd.in/dq6-r5c2 #InnovationManagement #JTBD #JobsToBeDone #CustomerInsights #Storytelling #MarketResearch #CustomerExperience #BrandGrowth #DVJInsights

Curious about how a legacy brand like The Woolmark Company keeps pushing boundaries in today’s market? We had the pleasure of interviewing Catherine Veltman, who shares valuable insights on balancing heritage with forward-thinking innovation. In this conversation, Catherine dives into: ✨ The evolving role of wool in sustainable fashion ✨ Key market insights driving Woolmark’s strategies ✨ The challenges and opportunities in staying both timeless and innovative Check out the full interview on our website to explore how Woolmark is redefining its approach while honouring its roots: https://lnkd.in/d8v_knHh #MarketIntelligence #SustainableFashion #Innovation #MoT #TheWoolmarkCompany #DVJInsights #BGInterviews