Garcia

Jede Jeans hat ihr perfektes Gegenstück, wie die Kampagne ‘Meet Garcia’s Celia Sisters’ beweist. Mit einer frischen Interpretation von Denim baut sie auf der meistverkauften Passform des niederländischen Labels auf und präsentiert neue Silhouetten, die zu einer Vielzahl von Körpertypen und Stilvorlieben passen. FashionUnited sprach mit Judith Megens, Head of Divisions, und Leonie Bekker, Einkäuferin bei Garcia, über die Entwicklung der Kampagne sowie die neuesten SS25-Trends. Judith Popovits-Megens, Garcia

‘Als de pasvorm goed is, blijven vrouwen terugkomen’: Het verhaal achter Garcia’s Celia Sisters Jeans

The new collection for Winter’25 is here. Starting today, our showrooms are open and ready to present the FW25 Winter Collection. This season, it's all about The Knitwear Edit. Think cozy and luxurious knits, from soft textures to bold, statement party pieces for women. Premium knits, from cable to structured styles that keep you warm, for men. And for teens, a blend of preppy and streetwear styles, offering a fresh, comfortable look perfect for the season. We’re excited to welcome our partners as we kick off another successful season together. Wishing everyone a fantastic start to the Winter season ahead! #WeAreGarcia #bettertogether #fallwinter2025 #knitwear

In our goal of becoming the Best Retailer in Wholesale, we're busy expanding our shop-in-shop portfolio throughout retail partners in Europe. The new year had a great start, where we already installed 6 new shops at Modepark Röther, Fashion Stoopen, Pieper Saarlouis, P. Heilingbrunner & Heynmöller Kleidung. At least 47 (!) more shops are planned for the upcoming two months. Let's keep expanding our Kitchen Table Stories concept and boost our brand visibility, together with our partners. #WeAreGarcia #bettertogether #shopinshops

Meet Garcia’s New Celia Sisters Step confidently into the Spring season with our new Celia Sisters jeans campaign. These jeans are designed to celebrate every woman, offering the same iconic fit and a variety of styles for any occasion. Now available in a light linen blend and fresh new washes, perfect for the warmer days ahead. We’re committed to do better every day, which is why our jeans are made with 20% recycled post-consumer cotton. The Celia Sisters collection is available both online and offline as part of our 360-degree campaign. Find them at Garcia stores, on wearegarcia.com, and in the Netherlands at Jeans Centre (in-store and online at jeanscentre.nl). Additionally, the collection is available through trusted retail partners in Europe. Discover our Celia Sisters: Jeanswear for real women, every body type, and every occasion. #WeAreGarcia #MeetOurCeliaSisters #bettertogether

Behind the scenes – Recordings Winter’25 We’re getting prepared for the new sell-in season with exclusive recordings of our Winter ’25 collection presentations. Almost ready to support our sales force for this season. Stay tuned for more! #WeAreGarcia #bettertogether #fallwinter2025 #behindthescenes

Behind the Scenes: Fall Winter 2025 Take a look behind the scenes of our Fall/Winter 2025 shoot! See how everything comes together, get a first glimpse of our new collection, and meet the models as they share a bit about themselves. Visit our showrooms to experience what this collection has to offer! #WeAreGarcia #BehindTheScenes #FallWinter2025 

Garcia rüstet sich für die Zukunft mit der Einführung des digitalen Produktpasses (DPP)

Garcia is trots te kunnen melden dat het voorbereid is op de toekomst en de aankomende duurzaamheid wetgeving. Met de lancering van het Digital Product Passport (DPP), dat vanaf 2026/2027 verplicht wordt in Europa, zet Garcia een belangrijke stap in de richting van meer transparantie naar de consument.

Garcia is ready for the future with the launch of the Digital Product Passport (DPP)  We are excited to announce that Garcia is taking a major step towards greater transparency and sustainability. With the launch of the Digital Product Passport (DPP), which will be mandatory in Europe from 2026/2027, Garcia is prepared for this upcoming sustainability requirement, setting a new standard for transparency and responsibility to our customers.  Due to new sustainability laws, such as the AGEC law and the CSRD, Garcia shows once more that it’s committed to being a step ahead. Mark Hommelberg, CEO of JOG Group: “Implementing a digital product passport across our entire collection development process was a big challenge, but the Garcia team and their business partners made it possible. Taking this step as an industry leader is something we’re truly proud of as a company.” Starting with our Spring/Summer 2025 collection, every garment will feature a care label with a QR code, giving consumers instant access to detailed product information. The DPP provides consumers with insights into important elements such as the origin, composition, and percentage of recycled materials in products. The DPP reinforces our commitment to sustainability, aligned with our motto: “Try to do better every day.”  We’d like to thank our partners Ctac and inriver, for their support in implementing the digital passport. #WeAreGarcia #Sustainability #Innovation #DPP