Hunkemöller

300 Designs, One Final Bow: A Quick Chat with Eefje from Art Direction   After designing over 300 different bows, the new symbol of Hunkemöller’s rebranding is finally here. We spoke to Eefje G. from our Art Direction team, to hear about the journey behind choosing the perfect design.   🎀 Why update the bow? "With our rebranding, it was essential to refresh every detail, and that included our iconic bow. We wanted a new design that felt modern and relevant, yet still stayed true to our brand's identity and essence."   🎀 What did the team focus on when selecting the final design? "We were looking for a design that was fresh, relatable, and modern. The previous bow had a more traditional feel, so we needed something that would appeal to a wide audience while still reflecting the direction we're heading. We wanted it to feel both timeless and current."   🎀 If you had to describe the new bow in three words, what would they be? "Authentic, fresh, and modern."   🎀 How did the design process unfold? "It was a true team effort. Our entire Creative team — pepe villaverde, Susanne Schmid, Michelle Kimm, Sammie Deckers, and I — worked through over 300 designs before narrowing it down to the final choice. It was a collaborative process, and the dedication and creativity from everyone made it incredibly rewarding when we found the right design."   A huge thank you to the entire Creative team for their hard work and passion throughout this journey!   Check out the behind-the-scenes video to see the creative process in action and how the final design came to life!   #Hunkemöller #BrandEvolution #CreativeExcellence #ArtDirection

At Hunkemöller, our passion for design is woven into every detail. Our Director of Design, Patricia Beurskens, recently offered an intimate glimpse into her personal world—a world as vibrant and thoughtful as the collections we create. In a revealing interview with Het Financieele Dagblad (FD), Patricia shares insights that speak to the creativity and precision driving our brand every day. ✨   Curious to learn more? Discover the inspiration behind her personal rituals and how they mirror our commitment to innovation and excellence. https://lnkd.in/eXQzzhrh   #Hunkemöller #Leadership #HetFinancieeleDagblad #FD #Creativity #Design #Inspiration

Have you spotted our new bow yet? 🎀    Our iconic bow has been reimagined with a fresh, modern look—refined, confident, and designed to evolve with us while staying true to our heritage.   To celebrate this exciting new chapter, our bow has made its way through some of the Netherlands’ most iconic cities. Can you recognise them? 🌍   This transformation is the result of months of dedication from our talented Creative team, who worked behind the scenes to bring this vision to life. We’ll be sharing more soon about the creative journey that led to this evolution—stay tuned!   🎥 CGI video by Rosalie Roukema Studios @ Rosalie Roukema   #Hunkemoller #ForEveryWomanInYou #Evolutionofthebow

For Every Woman In You ✨ Today, we are officially kicking off a new direction for Hunkemöller—one that truly embraces the many sides of every woman. Our latest campaign, For Every Woman In You, marks the beginning of this exciting new chapter. Our campaign, For Every Woman in You, follows five women through the rhythm of their day, from the familiar to the extraordinary. We get a glimpse into their daily lives—the behind-closed-door moments—revealing every facet of who they truly are. Five unique journeys of real women, yet one thing remains the same: the desire for comfort, style, and confidence. Wherever they go, whoever they want to be, their day begins and ends with the right foundation. As they move through their day, their choice of lingerie supports them at every turn, from uncomplicated essential bras to delicate lace lingerie, sculpting bodies and soft nightwear. This campaign goes hand in hand with our evolution as a brand, celebrating real women and their unique journeys while ensuring they feel comfortable, stylish, and confident in every version of themselves. Holly Mae Brood and Sarah Harrison are bringing this vision to life today—stay tuned! #Hunkemöller #ForEveryWomanInYou #Lingerie

Kicking off our February 2025 Best Internship in Retail program! 🚀 This week, we had the pleasure of welcoming our newest group of interns to our brand-new HQ in Hilversum! From the moment they arrived, the energy was incredible. We kicked off with inspiring presentations, meaningful connection moments to meet fellow interns, and a tour of our beautiful office. And of course, no welcome is complete without goodie bags, drinks, and pizza! 🍕 But it doesn’t stop there! Their 2 Welcoming Weeks include: 💡 Meeting their buddy & teams 📢 More insightful presentations, trainings & workshops 📈 Creating their growth plan 👥 Taking on the Intern/Buddy Challenge to connect on a personal level 🍽️ Enjoying a special intern lunch At Hunkemöller, we’re proud to offer the Best Internship in Retail, where young talents gain hands-on experience, grow their skills, and become part of our vibrant community. We can’t wait to see them shine! Welcome to the team! Let’s make this an unforgettable journey. #Hunkemöller #BestInternshipInRetail #JoinOurJourney #InternshipKickoff #YoungTalent

Another Pilot Store is Here! ✨   Great news—our second Hunkemöller Pilot Store in Utrecht is officially open! After the transformation of our Oudegracht store, we’re now bringing the next evolution of Hunkemöller to Hoog Catharijne.   📍 Find us at: Boven Vredenburgpassage 113, 3511 WR Utrecht (inside of Hoog Catharijne Shopping Center)   This new store is more than just a location—it’s an elevated shopping experience. With sophisticated design, soft burgundy tones, and a luxurious, intimate feel, it reflects the future of Hunkemöller, where innovation meets elegance.   A huge milestone for Nicole Pronk (Store Manager) and her team, who have worked incredibly hard to bring this vision to life. We couldn’t be prouder! A big thank you to everyone who made this happen—your passion and dedication truly made the difference. 💕   Come check it out soon—we’d love to welcome you!   #Hunkemoller #NewStore #Utrecht #HoogCatharijne #PilotStore #RetailInnovation

A huge THANK YOU to our incredible September 2024 interns! 🙏🏼 For the past five months, they’ve been part of our Best Internship in Retail program, and what a journey it’s been. From day one, they brought energy, ambition, and fresh ideas—making a real impact across our teams. We’ve watched them grow, push boundaries, and challenge us in the best way possible. 🌱 The highlight? Our Interns’ Dragons’ Den, where they pitched bold new ideas to our board & directors Carmen Seman, Eduard van Santen & Nick Gresham —proving once again that young talent drives innovation. And the best part? This isn’t goodbye for everyone! Some are extending their internships, switching teams, or returning after their school courses, while others are stepping into their first entry level roles with us. We couldn’t be prouder! To all our amazing interns of the September 2024 round: Thank you! We know you’ll do amazing things. And to our new interns starting next week—get ready for an unforgettable experience! 🚀 #Hunkemöller #BestInternshipInRetail #InternshipProgram #DragonsDen #YoungTalent #CareerGrowth

Behind the Scenes: For Your Perfect Valentine’s 💖 Love comes in many forms—whether you're a social butterfly, embracing self-love, or celebrating romance. For our Valentine’s campaign, our Marketing team has been working passionately behind the scenes to capture these unique love stories and bring them to life. 🎥 From stunning visuals to heartfelt storytelling, every detail is crafted with care. Want to be part of a team that creates campaigns with purpose and passion? Join our Marketing Team 💕! https://lnkd.in/e9tTJJss #Hunkemöller #ForYourPerfectValentines #AMomentForLove #ValentinesCampaign #MarketingCareers

An Inspiring Visit from the Hunkemöller Board to Our German Teams This week, we had the pleasure of hosting the members of the Hunkemöller Board at our German HQ in Gelsenkirchen🏢. During their visit, they held their board meeting onsite and took the opportunity to visit several of our stores, including Ochtrup, Oberhausen, and two locations in Düsseldorf. A highlight of their visit was a wonderful lunch with the entire HQ Team Germany at our headquarters. Our CEO Brian Grevy even impressed everyone by giving his speech in German👏. It was a fantastic moment to connect, exchange ideas, and celebrate our shared passion for driving Hunkemöller forward 🚀. #Hunkemöller #HunkemöllerGermany #Teamwork #Leadership #MomentsThatMatter Karlijn Hendriks - Zuelen Gijs van Engelen Gordon Smit Eduard van Santen Nick Gresham Samantha Swain

Creating Moments That Matter, Together ✨ We’re excited to have our story shared by FashionUnited, where our CHRO Karlijn Hendriks - Zuelen and Global Recruitment & Employer Branding Manager Daphne Koning-Olde Dubbelink discuss Hunkemöller’s new employer branding strategy—an integral part of our repositioning. This strategy didn’t just happen overnight. It was shaped by what matters most: the voices of our amazing employees. Through active listening and open dialogue, we’ve built a vision that reflects the heart of our culture. From a refreshed careers site to innovative projects, everything we’ve created is designed to foster a sense of connection, belonging, and purpose. At Hunkemöller, it’s not just about finding talent—it’s about creating moments that matter, together. 📖 Read the full story (also available in Dutch & German): https://lnkd.in/eEWpiMaZ #Hunkemöller #EmployerBranding #Recruitment #CareersThatInspire