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🛑 ✋ STOP EVERYTHING YOU ARE DOING RIGHT NOW AND READ THIS NEWSLETTER OR YOUR CHURN RATE WILL INCREASE ALL THE WAY INTO YOUR NIGHTMARES. Okay, now that I've got your attention, chill, your churn rate will actually decrease if you read this newsletter and trust the process. 😌 I had a blast writing this one, packed with jokes and puns, because let's face it, it's the only way I can get you to read about how to turn data into cool products. In issue #5 of the UX Research Hub, we're breaking down: - How to tame the data beast and organize your findings. - The art of turning patterns into actionable insights. - How to engage stakeholder so even Adam from finance will be excited about UX research and approve the budget for Interfas' annual membership (we have discounts). - Strategies for translating insights into actual product changes (this one's coming in part 2, but shhh... don't tell anyone) 🤫 Whether you're a UX researcher drowning in data, a designer hungry for user insights, or a product manager trying to make sense of it all, this guide is your lifeline to turn data into awesome products. P.S. Share this with your two UX besties or........ I'm actually done with the threats (for now). #UXResearch #UserExperience

They say users are the heart of UX, but are our personas keeping up with their pulse? 🤔 Sharing issue # 4 from the UX Research Hub: "Personas 2.0: User-Centered Design for the Digital Era". In this one, we explore best practices for personas in the context of digital experiences. Why do our carefully crafted personas sometimes feel out of touch with real users? We think it's because the digital landscape is evolving faster than our sticky notes can keep up with. In this post, we break down: - The key features of Personas 2.0 and how they differ from traditional approaches - Why dynamic, data-driven personas are crucial in today's digital ecosystem - Practical strategies for implementing and leveraging enhanced personas Whether you're a UX researcher, product manager, or startup founder, this guide will help you create user personas that actually resemble your users (and not just your team's assumptions). How are you keeping your personas fresh and relevant? Let me know in the comments! P.S. Share this newsletter with your two UX besties, or you will hit your pinky toe with the corner of the dining table (OUCH!)

It's been a few years since I last wrote anything, but I’m excited to dust off the keyboard and dive into one of my greatest passions: UX design, particularly research. I’ll be regularly sharing in-depth articles on UX research here on LinkedIn through Interfas' newsletter, the UX Research Hub. My goal is to provide valuable resources for the product, design, and startup communities. At Interfas, we aim to empower product teams to create transformative products through better user research, and this newsletter aligns perfectly with our mission. To kick off this series, I’ll start with an overview of UX research: what it is, the various methods, why it’s essential, and the tools you can use to enhance your research process. If you’re curious about what your users really think about your website, DM me. I’d be happy to offer you access to Interfas PRO for free on your first usability test. P.S.: Subscribe and share this newsletter with your two besties, or face a year of bad luck!