Just Connecting - LinkedIn & Social Selling Training

Your employee advocacy program is failing because you're doing math wrong. Average employee: 1,000 connections Average company size: 100 employees Potential reach: 100,000 people Yet many companies fail to tap into this goldmine. When your team shares company content, it reaches 10x more people than your corporate posts alone. But here's where most companies mess up. They force generic content down their employees newsfeeds and wonder why engagement tanks. Your employees aren't the problem. Your approach is. Here's your 3-step framework to do it right today: Find your natural advocates → Identify employees already active on LinkedIn Remove friction → Ask them about their posting challenges and solve their top 3 obstacles Personalize & empower → Pick ONE relevant topic they care about → Provide customizable templates and let them add their unique voice What did I forget?

Your LinkedIn Profile Needs a Birthday Makeover 🎉 (And I’ve Got the Gift!)   My Profile and Content Canva Templates for LinkedIn Toolkit! Here’s a harsh truth: your LinkedIn profile 𝘮𝘪𝘨𝘩𝘵 be holding you back. You know it. I know it.  But here’s the good stuff— you don’t need to be a design expert -  or spend hours trying to figure it out. Not when I’ve already done the heavy lifting for you. To celebrate my birthday 🎁  (and thank YOU for being part of my journey), I’m giving you a 48% (yep that old) discount on my LinkedIn™ Toolkit—but only for today. Let me ask you this:   ➡️ Does your profile showcase your expertise?   ➡️ Are you grabbing attention with visuals that stand out?   ➡️ Do you know what content works—and how to make it quickly?  If you said “no” to any of these, this toolkit will change the game for you:   ✅ 33 Strategic Points Profile Optimization Guide   ✅ 5 Banner Templates   ✅ 5 Carousel Templates   ✅ Content & Profile Graphics   ✅ Canva Guides (Even if you’re a beginner!)   …and so much more.  You don’t need time. You don’t need a big budget. You just need the right tools.  How to get this tool kit? Step 1: https://lnkd.in/eBfNfmDM Step 2: Check if the code 𝗛𝗕𝗗𝗥𝗜𝗖𝗛𝗔𝗥𝗗 is applied at checkout for your 48% discount. Step 3: Enjoy the content Step 4: Leave a 5 star rating (just kidding with this one...) Offer ends at midnight!  Now I'm off for breakfast with my parents And tonight authentic Japanese cuisine! PS: Leave your mental age in the comments!

Likes. Yikes!   Comments. Staged.   Result? Nothing.  Let me guess—you’re spending hours liking, commenting, and engaging. Your activity feed looks like a LinkedIn cheerleader's diary. But here’s the hard truth: 1000 random acts of engagement will not grow your business.  10 strategic DM conversations with your ideal clients (ICP) will.  Why? Because relationships are built in the inbox, not the comment section. And no, sliding into a DM doesn’t mean “Hey, let’s connect!” or “How can I help you today?” It means creating authentic, value-packed, targeted outreach that opens doors.  3 Killer Tips to Start More DM Conversations:  1. Profile = Your Invitation      If your profile doesn’t speak directly to your ICP, they won’t reply. Nail your headline, your about section, and your featured content to scream: 𝘐 𝘴𝘰𝘭𝘷𝘦 𝘠𝘖𝘜𝘙 𝘱𝘳𝘰𝘣𝘭𝘦𝘮.  2. Engagement = Foreplay      Start in their comments. Respond with insight, challenge their ideas (respectfully), or add unexpected value. Be seen before being heard.  3. Message = Intrigue, Not Sell      Your first message isn’t a pitch. It’s a hook. Acknowledge them, reference something relevant (their post, job, or company), and ask an open-ended question they can’t ignore.  Stop chasing likes. Start chasing leads. Your business deserves more than a vanity metric. PS: Do you want less or more bill board quotes?

Congratulations 🎉🎉🎉 Richard van der Blom for the New role!

Happy New Year! 🎇

Many professionals DON'T track their LinkedIn performance effectively. Without data insights, you can’t improve or refine your strategy over time. Like a ship navigating without navigation tools, you risk drifting aimlessly without direction or purpose on LinkedIn if you're not tracking what works and what doesn’t. Track key metrics such as - profile views, - engagement rates, and - connection growth to identify what resonates BEST with your audience. + Analyze which types of posts gain TRACTION so you can double down on successful strategies moving forward. + Continuously test new ideas while learning from audience feedback; adapt based on their evolving needs for sustained success on LinkedIn. Stay connected! Subscribe to our Monthly Newsletter! https://lnkd.in/gFfJ72h6

3x3 Special: 2024 Recap → 2025 Preview Let's throw our good intentions on the bonfire together! Join Just Connecting HUB - Social Selling, Marketing & Employee Advocacy Training crew. How was your LinkedIn year? What’s on your radar for 2025? Join us as we look back and reflect on: ➡️The Bad ➡️The Good ➡️The Ugly ➡️ The Funny From inside and outside our newsfeeds over the last 12 months. Did we learn? Yes. Are we ready to level up? Definitely. How? Catch the live stream to find out.

This not a debate, but what's your Post-Christmas go-to snack in the office right now 🙃

THE BIGGEST MISTAKE PROFESSIONALS MAKE: Treating LinkedIn as a Job Platform It's NOT. Many professionals fail to leverage their networks effectively for growth opportunities. Neglecting referrals can severely limit your potential for new business leads and partnerships. Consider a business that never asks satisfied customers for referrals; they miss out on valuable leads that could come through word-of-mouth recommendations from happy clients who trust them implicitly. Engage actively with satisfied clients and ask for introductions—they are often your best advocates! Connect with peers and partners who can refer you to your ICP effectively. Highlight collaborations and success stories in your posts to encourage organic referrals from within your network. Remember to give first; refer others without expecting anything in return initially—it builds goodwill and increases the likelihood of receiving referrals back. Stay connected! Subscribe to our Monthly Newsletter! https://lnkd.in/gFfJ72h6

No Tips for Today! Just a Happy Holidays Everyone!