Kuyichi Pure Goods

Given Black Friday and Cyber Monday’s drive to get people to overconsume and deprioritise people, the planet, and animals, we wanted to celebrate brands offering more sustainable approaches to this time of year. These efforts by “Good” and “Great” brands represent new ways forward ⬇️ 💡 For every sale made, sneaker brand CARIUMA (”Good”) committed to planting 10 trees. 💡 Dedicated Brand (”Great”) partnered with @One Tree Planted to plant a fruit tree for every order placed. 💡 Shoemaker Flamingos' Life (”Good”) completely closed its online store for Black Friday. 💡 All of Kotn’s (”Good”) sales went toward building schools in rural Egypt, where the brand’s cotton is grown. 💡 Kuyichi Pure Goods (“Good”) is donating 20% of its turnover to the @HERO Circle, which works to fight greenwashing. 💡 O My Bag Amsterdam (“Good”) will donate 3% of its sales to India’s Kolkata Mary Ward Social Centre’s Empowering Cycles Program, which supports the menstrual health of women factory workers. 💡 PANGAIA (”Good”) is encouraging web shoppers to make a donation of £10 in exchange for 30% off their purchase. 💡 Tripulse (”Great”) shared a guide of “practical advice and tips on how to build a conscious wardrobe for everyday wear and activewear.” Efforts like this represent what holiday “sales” should be. They’re exciting alternatives that we hope will continue, to meet conscious consumers where they are while pushing the industry to innovate further: learn more about them here → https://lnkd.in/e8DAQrgk As we navigate a month of sales and shopping, make sure to prioritise brands working more sustainably 💚 If you’re a brand or business in need of help navigating your impact, get in touch as we can connect you with tools to achieve your goals → https://lnkd.in/e6gfWHkq

Watch our full video (link in comments) with Fair Wear's Regional Coordinator Türkiye Terezia Haselhoff and Kuyichi Pure Goods’ CSR Manager Zoé Daemen on our research into gender equity and living wages in the Turkish garment industry.   In 2022, Fair Wear carried out a research project to identify the root causes of #humanrights risks related to #livingwages and #genderequality, with a focus on violence and harassment in garment factories. The research was done in partnership with the Netherlands Enterprise Agency (RVO), Dr Çağla Ünlütürk, Dr Serkan Öngel and Dr Jane Pillinger; and three Fair Wear Foundation member brands.   As explained in the video, a brand’s purchasing practices can play a significant role in ensuring workers are paid a living wage. The same also goes for reducing gender-based violence and harassment in garment supply chains. These practices include: - Having thorough knowledge of your supplier’s production capacity; - Sharing production planning with your suppliers in a timely manner;  - Ensuring timely approval for any bulk production; and, - Checking whether the factory’s production targets are realistic in order to address work pressure and prevent excessive overtime work and working under pressure. Now that we’ve delved into the root causes of the human rights risks related to gender equity and living wage, our partner brands are working out concrete actions for preventing and mitigating these risks. We’ll then be delivering these best practices to the wider industry – so watch this space for what’s yet to come!   For more information on the project, visit our website: https://lnkd.in/ejp2MTVz.

We seem to have forgotten about repairing clothes. Only some people have a garment maker they visit regularly. If we want to move towards a circular clothing industry, repair has an important role to play. That is why Kuyichi, known as a sustainable denim pioneer, and MENDED, a platform offering effortless clothing repairs, have joined forces. With this collaboration, they not only want to extend the lifespan of clothes but also make a statement against the disposable culture in the fashion world. Kuyichi Pure Goods

Today, on #InternationalWomensDay, we’re spotlighting our research on the gender-based violence and harassment that takes place in garment factories in Türkiye. Gender inequality and gender-based violence and harassment are significant issues in Türkiye’s garment sector - reflective of the garment industry as a whole. Women #garmentworkers tend to be employed in positions that are underpaid, lower status, temporary, precarious and considered unskilled. Moreover, with only 8% of women workers unionised, there are few avenues for them to push for change. The few studies on gender-based violence and harassment show that it is still a prevalent yet clandestine issue, with there being no official data available in the country. That’s why in 2022, Fair Wear carried out a research project to identify the root causes of #humanrights risks related to #livingwages and #genderequality, with a focus on violence and harassment in garment factories. The research was done in partnership with the Netherlands Enterprise Agency (RVO), Dr Çağla Ünlütürk, Dr Serkan Önge and Dr Jane Pillinger; and three Fair Wear member brands. The research findings provide detailed evidence of long working hours, low wages, deep poverty, gender inequality and the existence of violence and harassment in the workplace. Gender equity is a key component to realising Fair Wear's mission to the garment sector becoming a source of safe, dignified and decent paid employment. That's why we guide our member brands with their human rights due diligence, ensuring that each step is fully gender-responsive. On #IWD, we hear Fair Wear's Regional Coordinator Türkiye Terezia Haselhoff and Kuyichi Pure Goods’ CSR Manager Zoé Daemen explain the importance of a project such as this. With this project in #Türkiye, our partner brands will work to define best practices for addressing violence and harassment and gender equity in garment supply chains. Watch this space for more information on the findings of the project #comingsoon. For more information on the project, visit our website: https://lnkd.in/ejp2MTVz. #HRDD #TürkiyeGarmentIndustry #genderviolence #fairtowear #womensday #gender