Laudermarke Group

Yes, we did it again this year! Yesterday, we traveled to Theater Tivoli in Utrecht for Het Financieele Dagblad's FD Gazellen Awards 2024 —one of the most prestigious business awards for the fastest-growing companies in the Netherlands. This year a total of 927 FD Gazellen were honored for their outstanding growth, and we are thrilled to be among them! This year, we proudly claimed an incredible third place in the medium-sized business category for Northern Netherlands. 🏆 We couldn’t be prouder of Laudermarke as a company, of all our amazing employees, and of course, of representing the North! Here’s to aiming for (hopefully) 2025! 🚀

𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝗱𝗿𝗶𝘃𝗲𝗻 𝗮 𝘁𝗿𝗮𝗰𝘁𝗼𝗿? 𝗪𝗲𝗹𝗹, 𝘄𝗲 𝗵𝗮𝘃𝗲! 💪🚜 As you know, Laudermarke Group caters specifically to farmers. But the thing is, most of us aren’t farmers ourselves—surprising, right? 😱 That’s why Rob Haarhuis thought it would be a great idea to let us experience a bit of farm life. He arranged for three tractors: a modern John Deere, a 20-year-old Case IH, and a 40-year-old Belarus. Anyone interested could take a driving lesson after work to feel what it’s like to operate a tractor and to understand the differences between modern and older models. (The lessons took place on our own property.) 🏡 The turnout was fantastic! 🤩 Almost everyone wanted to learn how to drive a tractor and connect more with our target audience. We quickly discovered how easy it is to drive the modern tractor and how incredibly challenging it is to handle the oldest one. Thankfully, everyone succeeded! #Learning #LaudermarkeGroup #Targetgroup

𝗖𝗵𝗿𝗶𝘀𝘁 𝗖𝗼𝗼𝗹𝗲𝗻’𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆 𝗘𝘃𝗲𝗻𝘁 🤩 On Monday, part of our Marketing team traveled to Utrecht to attend Christ Coolen's highly anticipated Marketing Psychology event. We've been loyal readers of his “Best Newsletter on Marketing Psychology” for some time now, so we were excited to see his insights brought to life. The event featured several speakers who explored fascinating topics, and here are some key takeaways we found particularly insightful: 👉 ‘Instead of a stable truth, choose unstable possibilities’. Pure logic often leads to the same conclusions, while creative thinking opens new pathways. (Ralf van Lieshout) 🍫 Psychological value is determined by perception. For example, Merci chocolate isn’t just a treat—it’s a gift of gratitude. 👀 Only about 20% of a website is actually read by visitors, highlighting the importance of concise and impactful content. 😂 The importance of incorporating humor in your marketing. (Tom Fishburne) 🎶 Audio surpasses images in impact, as it evokes strong emotions, expectations, and memories. (Willemijn Van Hussen) 📣 How to deliver a powerful speech like Obama, using the “Rule of Three” (e.g., Veni-Vidi-Vici), contrasts, riddles, repetition, and atmosphere-setting techniques. (Sharon Kroes) It was a day full of fresh insights, challenging us to shift from purely logical strategies to more psychologically-driven approaches in marketing. #LaudermarkeGroup #Marketing #Psychology

𝗔 𝗱𝗮𝘆 𝗼𝘂𝘁 𝗳𝗼𝗿 𝗧𝗲𝗮𝗺 𝗡𝗟! 🇳🇱 Every now and then, one of the departments get to take a day off and do some team building activities. Yesterday, team NL went to Assen for a day of bonding and fun! 💪 They started with a scenic walk through Stadsbos on the city’s edge, using a question box filled with both personal and work-related questions each of them had prepared beforehand. They took turns drawing questions and guessing who each response belonged to. This exercise sparked some hilarious moments and many relatable insights. After a delicious lunch at Restaurant & Grandcafé Liff, they headed to Kings & Queens for the Prison Island escape room challenge. With 20 different rooms to solve, they needed everyone’s strengths, from physical agility to problem-solving skills—no phones allowed! ❌ Daniek’s excitement, Pernella’s curiosity, and Machiel’s dance moves all shone through, while Michella stayed (mostly) calm under pressure! (😉) The day wrapped up with a well-deserved drink and they shared their favorite moments and stories before heading back 🥂. A day filled with fun, team spirit, and lots of laughter! #Teambuilding #LaudermarkeGroup

🍻𝖂𝖎𝖑𝖑𝖐𝖔𝖒𝖒𝖊𝖓 𝖟𝖚𝖒 𝕷𝖆𝖚𝖉𝖊𝖗𝖒𝖆𝖗𝖐𝖊 𝕺𝖐𝖙𝖔𝖇𝖊𝖗𝖋𝖊𝖘𝖙! 🍻 When you say Laudermarke, you’re talking about great parties! But this time, it was not just with colleagues—but with their partners too. It’s wonderful to finally put faces to the names we keep hearing about 😉. The night featured an exciting quiz that tested everyone’s general knowledge, Oktoberfest facts, and music tastes. Alongside that, there were classic Oktoberfest activities like 'spijker slaan' 🔨, 'sjoelen', grilling your own Bratwurst🌭, and enjoying unlimited beer 🍺. This celebration is extra special because it marks the first event organized by our brand-new Staff Association, the Beam Team! 💡 A big thank you to Beam Team members Jesper, Annelien, Jacqueline, Carina, Iris, and Vera. Here’s to many more events like this one! Cheers! #Oktoberfest #LaudermarkeGroup #StaffAssociation 

🍻𝖂𝖎𝖑𝖑𝖐𝖔𝖒𝖒𝖊𝖓 𝖟𝖚𝖒 𝕷𝖆𝖚𝖉𝖊𝖗𝖒𝖆𝖗𝖐𝖊 𝕺𝖐𝖙𝖔𝖇𝖊𝖗𝖋𝖊𝖘𝖙! 🍻 When you say Laudermarke, you’re talking about great parties! But this time, it was not just with colleagues—but with their partners too. It’s wonderful to finally put faces to the names we keep hearing about 😉. The night featured an exciting quiz that tested everyone’s general knowledge, Oktoberfest facts, and music tastes. Alongside that, there were classic Oktoberfest activities like 'spijker slaan' 🔨, 'sjoelen', grilling your own Bratwurst🌭, and enjoying unlimited beer 🍺. This celebration is extra special because it marks the first event organized by our brand-new Staff Association, the Beam Team! 💡 A big thank you to Beam Team members Jesper, Annelien, Jacqueline, Carina, Iris, and Vera. Here’s to many more events like this one! Cheers! #Oktoberfest #LaudermarkeGroup #StaffAssociation 

𝗡𝗲𝘄 𝗰𝗼𝗹𝗹𝗲𝗮𝗴𝘂𝗲! 📦 Meet Sander Vos, our new intern in the warehouse! ‘I’m 17 years old and I live with my parents and sister in Ter Apel. I am currently doing an internship in the warehouse at Laudermarke Group. In my free time, I enjoy going to the gym, watching Formula 1, MotoGP, and football. I also love listening to metal music’.🤘 ‘During my first internship interview with Hendrikus and Fransien, I immediately felt at ease. The colleagues are very kind and helpful, and I am really enjoying my time here’. Welcome to the Laudermarke Group team, Sander! #LaudermarkeGroup #Warehouse #Growth

𝗩𝗶𝘀𝗶𝘁𝗶𝗻𝗴 𝗗𝗛𝗟 𝗣𝗼𝘀𝘁 𝗖𝗲𝗻𝘁𝗲𝗿 📦 Yesterday, our German team from AgrarLED.de visited the DHL Post Center in Greven. Despite a slight delay, they received a warm welcome from our long-time partner, Thomas Schneider. During the visit, they had the opportunity to observe the entire process at DHL, from the arrival of packages to their departure from the center. The team was impressed by the high level of automation, with conveyor belts and smart systems efficiently guiding packages to the correct trucks and final destinations, all based on labels and tracking data. It was a fascinating experience, providing them with valuable insight into the full journey from a webshop order to delivery at the customer's doorstep. A big thank you for the invitation and for such an enlightening evening! #DHL #Logistics #Automation #LaudermarkeGroup

𝗪𝗲 𝗽𝗹𝗮𝗰𝗲𝗱 𝟭𝟰𝘁𝗵 𝗶𝗻 𝘁𝗵𝗲 𝗖𝗿𝗼𝘀𝘀𝗕𝗼𝗿𝗱𝗲𝗿 𝗧𝗼𝗽 𝟯𝟬! 🥳🍾 After reaching 27th place last year during the CrossBorder Event, we didn’t expect to grow much more this year. That’s why we’re especially proud to have ranked so high among the top 30 fastest-growing international e-commerce companies in the Netherlands. This achievement wouldn’t have been possible without the hard work and dedication of all our colleagues. A huge thank you to everyone! ❤️ #CrossBorder #LaudermarkeGroup #Ecommerce #InternationalBusiness

𝗧𝗵𝗲 𝗲𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝗿𝗼𝗹𝗲 𝗼𝗳 𝗮𝗶𝗿 𝗰𝗮𝗿𝗴𝗼 𝗶𝗻 𝗴𝗹𝗼𝗯𝗮𝗹 𝗹𝗼𝗴𝗶𝘀𝘁𝗶𝗰𝘀 ✈️🌎 Earlier this week our colleague Pia Hohdorf travelled to Liège to participate in this year’s EU Cross-Border E-Commerce Forum focused on the future of e-commerce and air cargo. As part of the panel “What you need to think when you go cross-border”, she shared valuable perspectives on SMEs navigating the scope of cross border e-commerce, including some Dos and Don’ts we have learned over the past years at Laudermarke. Thank you, Liege Airport for 2 insightful days! #Forum #Crossborder #Ecommerce #Aircargo