Marking Amsterdam

We are excited to introduce you to Marking 2.0 ✨ After 3,5 years it was time to take a step back and revisit our vision. By doing so we realised that our branding no longer aligned with our identity and the company we have evolved in to. As a team we sat down to evaluate who we are, what we stand for and what we want to share. A great bonding activity, but also important for us to really experience the journey we take our clients on. In the next few weeks, we will be sharing the phases and steps of our rebranding process, but for now, have a browse of our new website which we can proudly say; represents us!

✨ Marking’s 12 Days of Christmas ✨ This holiday season, we’re wrapping up another incredible year in the most festive way: Marking’s 12 Days of Christmas! 🎁 Starting on the 12th December, we’ve added a playful twist to our Christmas presents in true advent calendar style. We curated an exclusive package for our clients, featuring 12 thoughtfully selected gifts—“Marking’s Favourites.” Here’s what makes it special: 1.⁠ ⁠Thoughtful curation: Each gift has been carefully handpicked—products we love, admire, and are excited to highlight. 2. A storytelling booklet: Each package includes a beautifully designed booklet with illustrations made by Anouk Jansen. It’s filled with fun Marking stories, surprising facts and unique insights about the presents. 3.⁠ ⁠A playful twist: The unboxing experience adds to the excitement! Starting with present # 1 on 12th December and unwrapping a new numbered present each day, right through to 23rd December. This initiative is more than just giving — it’s a reflection of who we are and what drives us: creativity, collaboration, and a touch of fun. To challenge our own marketing expertise we used different social channels to give our followers an inside peek into the contents of the package. From longer form video content on TikTok, shorter reels on Instagram and carrousel sliders with personalised drawings, we took our own strategic creativity to the next level. And now… here’s a sneak peek of the very first gift! 🎁

📝 From plan to action! We created a content strategy for Von Poll Real Estate NL Amsterdam/Den Haag, featuring a fresh brochure, updated outdoor sales boards, and a full social media plan. To bring it to life, we held an engaging implementation workshop in the beautiful boardroom of FOSBURY AND SONS. The day included a strategy deep dive, a hands-on content creation session, and a fun team competition to craft the best video—all paired with delicious food and stunning views. A perfect blend of strategy, execution, and teamwork! 👏 #marketing #amsterdam #workshop #contentcreation

Congratulations to the WestCord Hotels team with the official start of building their new hotel in Rotterdam: Hotel Chicago! 👏 When tasked with creating a landing page to keep everyone updated on the building process, Kees-Jan delivered a clear and stylish design that perfectly captures the work in progress at this iconic location. Thank you to Jeroen and Vincent for your trust in us and we're excited to be able to watch the developments of the build up close 🤩 https://lnkd.in/e_VEAZYm?

🤳 Last spots available! - Unlock the full potential of your iPhone at our Masterclass on Thursday 21st November. Check it out and sign up: https://lnkd.in/eveavZPN

Behind the Scenes of the Annual Open Day at the shipyard of our client: Hutting Yachts.   In October, Marking had the pleasure of organizing and hosting the annual Open Day for the shipyard, Hutting Yachts, in Makkum. Wondering how an event like this comes together from start to finish? Here’s a look at our approach: 1. Defining the Core Message What should visitors remember and feel when they head home? The goal was clear: showcase Hutting Yachts as a high-quality, full-service shipyard offering tailored advice to each client. 2. Crafting the Perfect Activities To reinforce our message, we carefully selected lecturers and demonstrations, including “First Aid on Board” by Rob Sijbers, “Living and Working Aboard,” and an introduction to using Starlink by seasoned sailors Tim Lemeer and Liesbeth Brederode. We also invited Ard Meijer van Van Oossanen Naval Architects to discuss designing seaworthy yachts. 3. Selecting Ideal Partners Aligning with partners that share our values was essential. Inside the shipyard, we hosted a mini exhibition featuring regatta's as: Scheveningen500, Colin Archer Memorial Race and companies like: Holland Nautic Apeldoorn BV, STOK Electric, and De Vries Sails Makkum B.V. 4. Targeting the Right Audience We wanted to attract experienced sailors from the Benelux and Germany, launching an online campaign with direct mail, Meta, and Google Ads. We also leveraged our own platforms, including HISWA , Boats Group, and our presence at Boot Düsseldorf. 5. Measuring Success Guests registered via our website, which meant we could effectively follow-up. Our focus was brand awareness, but more importantly, direct sales. With record attendance of 145 visitors and four immediate test sails booked, the results exceeded expectations! 6. Our Takeaway We are extremely happy! This event perfectly blended digital and offline marketing, bringing Hutting Yachts’ unique value to life. Looking forward to more successful collaborations and memorable events!

We have officially launched our Content Creation Masterclass, and the first session was a success 🚀 Think high-quality content requires expensive gear? Not always! Anouk, our content expert at Marking Amsterdam creates stunning photos and videos using only her iPhone. Clients are often surprised to learn that her professional-grade content is made entirely with her phone, showing that mastering the tools you already have can be game-changing 🤩 That’s why we launched our Content Creation Masterclass — to empower others to elevate their professional brand by creating their own impactful, high-quality content. In our hands-on, three-hour session, participants dived into essential techniques, from formats and dimensions to lighting, composition, and editing. By the end, they had the skills to fill their Instagram Business account with impressive, self-made content. A big thanks to The Hoxton Lloyd in Amsterdam for the fantastic partnership and inspiring space in Barbue ✨ Curious about what your iPhone can really do? Join us for the next masterclass on November 21st 👇 https://lnkd.in/eveavZPN #marketingagency #contentcreation #masterclass

Part 2 of our Product Launch series for Brew 22's Cold Brew: Branding! ☕ Branding is the heart of any product launch. It’s more than just a logo or a colour scheme—it’s the visual identity that connects with your audience and tells your story at a glance. It defines how people feel about your product, builds recognition, and sets you apart in the market. For Brew 22's Cold Brew, we wanted to capture the refreshing, cool essence of the product, and that's where our branding began. We also wanted it to be recognisable!🧊 After refining the vision, we brought it to life with a crisp blue and white palette and our custom-designed ice cube mascot. Swipe through to see how we made the Cold Brew stand out! Which branding has recently caught your attention? We’d love to know! 👀 And, thanks to Ellia Smeding and Cornelius Kersten for trusting us with this exciting project! #branding #marketing #amsterdam #productlaunch #koffie

This past Monday, we shot the annual Christmas campaign for Wijnkoperij De Gouden Ton and Résidence Wijnen, featuring all 10 stores. From the start of December until early January, their Instagram will be packed with festive, social-first content, tapping into the magic of Christmas and New Year. Thanks again to Jaap Baan for the great collaboration!

Another inspiring and successful knowledge session for Sport Studies Hogeschool van Amsterdam alumni in the books! We welcomed former students back to the classroom for expert-led discussions on the football industry. From the role of (social) media to financial aspects and commercial pressures, it was a fantastic afternoon with fellow sports enthusiasts. Jessie Smeding was in her element! Big thanks to Jabbo Smulders for the great collaboration, as always! 🫶🏼 And, thanks to Wouter Griekspoor, Dan Plumley and Sanne de Ruiter for their insights. #eventmanagement #alumni #amsterdam #marketingagency