Marking Amsterdam

We are excited to introduce you to Marking 2.0 ✨ After 3,5 years it was time to take a step back and revisit our vision. By doing so we realised that our branding no longer aligned with our identity and the company we have evolved in to. As a team we sat down to evaluate who we are, what we stand for and what we want to share. A great bonding activity, but also important for us to really experience the journey we take our clients on. In the next few weeks, we will be sharing the phases and steps of our rebranding process, but for now, have a browse of our new website which we can proudly say; represents us!

Rewind 2024!❤️🔥- What a year… Swipe for Margriet Hutting her highlights: 1.⁠ ⁠Cuddling dogs during our photoshoot 🐶 (yes, more dogs ahead!). 2.⁠ ⁠Organizing Hutting Yachts sunny launch event – record visitors & great press! 3.⁠ ⁠Wine at the beach... for work. 🍷☀️ 4.⁠ ⁠More dogs! 🐾 Product shoot for Buiten & Thuis new webshop – proud of their growth! 5.⁠ ⁠Hosting Barentz CEO farewell party at Het Scheepvaartmuseum 🎥. 6.⁠ ⁠Celebrating successes at Marking Office Bites & Drinks. 7.⁠ ⁠A proud moment celebrating Jessie Smeding big day with the team 💕. 8.⁠ ⁠Inspiring work trip to Ibiza for Refresh Your Life 🌴 9.⁠ ⁠Loving strategy sessions & teamwork with Von Poll Real Estate NL Proud to live our values: quality, collaboration, lasting relationships, and fun! Bring on 2025! ✨🐶

REWIND 2024!❤️🔥- Read more about Jessie Smeding her highlights: 1. Launching the masterclasses!🤩 2. BCN marathon- seeing all the hard work come to life! 3. Presenting at the Delen Private Bank Nederland event - a first! 4. Team Novus training camp – being back in top sport world and supporting the athletes in Portugal and creating great content for TikTok🎥 5. BCN site visit - finding new locations for a next event with Yessie Bijen 6. Smeding Groenten en Fruit video – getting to see my dad in his element made me really proud! 7. Organising even more successful events with my favourite work partner Jabbo Smulders ⛷️ 8. Launching the new Marking website that is in line with who we really are and what we want to portray 9. Delivering the Christmas packages because we have the best clients in the world🎄 10. And ofcourse.. getting married and all my favourite people being in one place, including my favourites!💍

REWIND 2024!❤️🔥- Time for Kees-Jan Glashouwer-Jan his highlights: •⁠ ⁠Rebranded Homminga's Fijne Winkeltje with 2 websites, celebrating my love for sandwiches!🥪  •⁠ ⁠Proud to have rebranded Marking ourselves, marking a new era. •⁠ ⁠Designed skating suits for Team Novus and the Greek team—more to come?🇬🇷 •⁠ ⁠Launched a brokerage website for Hutting Yachts as part of their rebranding.⚓️ •⁠ ⁠Brainstormed with Margriet for Marijn Huizendveld—Marking knows how to make a mark! •⁠ ⁠Rebranded the National Sports Fund, because sports deserve it. •⁠ ⁠Stepped in front of the camera as a model for Buiten & Thuis. •⁠ ⁠Daily highlights start with our team kickoff!🐶

REWIND 2024! - From new opportunities to challenging projects, 2024 was a year of growth! This week, we’re taking you on a journey through our most memorable moments of the year, starting with 🥁🥁 Yessie Bijen! •⁠ ⁠January: Started with Conservatorium hotel branding & a team sleepover. •⁠ ⁠February: Hosted the Barbounia Amsterdam Mediterranean-themed launch party with De Italianen  •⁠ ⁠April: Team photoshoot for Marking’s rebranding. •⁠ ⁠May: Social advertising workshop with WestCord Hotels ❤️ •⁠ ⁠July: Mobile lunch shoot for Wijnkoperij De Gouden Ton at Cantine de Caron 🤤 •⁠ ⁠August: Summer drinks with clients & partners! •⁠ ⁠September: Team workaction to Ibiza 🐟. •⁠ ⁠October: Strategy session with Von Poll Real Estate NL •⁠ ⁠November: Christmas campaign for Wijnkoperij De Gouden Ton + a trip to Barcelona. •⁠ ⁠December: our Christmas party! Grateful for an amazing year & excited for 2025!

✨ Marking’s 12 Days of Christmas ✨ This holiday season, we’re wrapping up another incredible year in the most festive way: Marking’s 12 Days of Christmas! 🎁 Starting on the 12th December, we’ve added a playful twist to our Christmas presents in true advent calendar style. We curated an exclusive package for our clients, featuring 12 thoughtfully selected gifts—“Marking’s Favourites.” Here’s what makes it special: 1.⁠ ⁠Thoughtful curation: Each gift has been carefully handpicked—products we love, admire, and are excited to highlight. 2. A storytelling booklet: Each package includes a beautifully designed booklet with illustrations made by Anouk Jansen. It’s filled with fun Marking stories, surprising facts and unique insights about the presents. 3.⁠ ⁠A playful twist: The unboxing experience adds to the excitement! Starting with present # 1 on 12th December and unwrapping a new numbered present each day, right through to 23rd December. This initiative is more than just giving — it’s a reflection of who we are and what drives us: creativity, collaboration, and a touch of fun. To challenge our own marketing expertise we used different social channels to give our followers an inside peek into the contents of the package. From longer form video content on TikTok, shorter reels on Instagram and carrousel sliders with personalised drawings, we took our own strategic creativity to the next level. And now… here’s a sneak peek of the very first gift! 🎁

📝 From plan to action! We created a content strategy for Von Poll Real Estate NL Amsterdam/Den Haag, featuring a fresh brochure, updated outdoor sales boards, and a full social media plan. To bring it to life, we held an engaging implementation workshop in the beautiful boardroom of FOSBURY AND SONS. The day included a strategy deep dive, a hands-on content creation session, and a fun team competition to craft the best video—all paired with delicious food and stunning views. A perfect blend of strategy, execution, and teamwork! 👏 #marketing #amsterdam #workshop #contentcreation

Congratulations to the WestCord Hotels team with the official start of building their new hotel in Rotterdam: Hotel Chicago! 👏 When tasked with creating a landing page to keep everyone updated on the building process, Kees-Jan delivered a clear and stylish design that perfectly captures the work in progress at this iconic location. Thank you to Jeroen and Vincent for your trust in us and we're excited to be able to watch the developments of the build up close 🤩 https://lnkd.in/e_VEAZYm?

🤳 Last spots available! - Unlock the full potential of your iPhone at our Masterclass on Thursday 21st November. Check it out and sign up: https://lnkd.in/eveavZPN

Behind the Scenes of the Annual Open Day at the shipyard of our client: Hutting Yachts.   In October, Marking had the pleasure of organizing and hosting the annual Open Day for the shipyard, Hutting Yachts, in Makkum. Wondering how an event like this comes together from start to finish? Here’s a look at our approach: 1. Defining the Core Message What should visitors remember and feel when they head home? The goal was clear: showcase Hutting Yachts as a high-quality, full-service shipyard offering tailored advice to each client. 2. Crafting the Perfect Activities To reinforce our message, we carefully selected lecturers and demonstrations, including “First Aid on Board” by Rob Sijbers, “Living and Working Aboard,” and an introduction to using Starlink by seasoned sailors Tim Lemeer and Liesbeth Brederode. We also invited Ard Meijer van Van Oossanen Naval Architects to discuss designing seaworthy yachts. 3. Selecting Ideal Partners Aligning with partners that share our values was essential. Inside the shipyard, we hosted a mini exhibition featuring regatta's as: Scheveningen500, Colin Archer Memorial Race and companies like: Holland Nautic Apeldoorn BV, STOK Electric, and De Vries Sails Makkum B.V. 4. Targeting the Right Audience We wanted to attract experienced sailors from the Benelux and Germany, launching an online campaign with direct mail, Meta, and Google Ads. We also leveraged our own platforms, including HISWA , Boats Group, and our presence at Boot Düsseldorf. 5. Measuring Success Guests registered via our website, which meant we could effectively follow-up. Our focus was brand awareness, but more importantly, direct sales. With record attendance of 145 visitors and four immediate test sails booked, the results exceeded expectations! 6. Our Takeaway We are extremely happy! This event perfectly blended digital and offline marketing, bringing Hutting Yachts’ unique value to life. Looking forward to more successful collaborations and memorable events!