Meijer + Walters

🎄 Happy Holidays from Meijer+Walters! 🎄 We’re closing up for the festive season to recharge and spend time with our loved ones. Our team will be back in the office on January 2nd, ready to take on 2025! Wishing you all a wonderful holiday season filled with joy and coziness! See you in the new year! ✨ https://lnkd.in/e8EB_Yea

🎄 Wrapping up the year in true 'gezellig' style! Our own Meijer+Walters Christmas celebration brought us together to celebrate not just the holidays but the wonderful bonds we’ve built throughout the year 🥰 From festive activities during the day to a cozy dinner filled with laughter and good cheer, it was an unforgettable way to end the year! We’re grateful for this great team and everything we’ve accomplished together in 2024. Here's to more gezelligheid down the line

We crafted the "Connecting the dots" campaign to showcase AkzoNobel International’s unmatched expertise in wind energy coatings. Here’s what we did in nutshell: 👉 Created a clear message that highlights their all-in-one approach to wind energy. 👉 Built trust by showing them as leaders and champions of better industry practices. 👉 Used a mix of communication tools to showcase their products and successes. The result? A campaign that strengthened their leadership position and unified their market presence. 🔗 Read the full case study for more details about this impactful project here: https://lnkd.in/dv_pXgQS

AkzoNobel International protective coatings faced increasing competition in the wind energy sector, with competitors undercutting prices and challenging their market position💨 To stand out amidst these pressures and overcome communication challenges, they teamed up with us. Together, we set out to safeguard their leadership and drive sustainable growth. Our solution? 🤔 The “Connecting the dots” campaign, highlighting AkzoNobel International’s unparalleled expertise and comprehensive solutions in wind energy coatings. Curious how we made it happen? 👉 Read the full case study here: https://lnkd.in/dv_pXgQS 👉 And find more example assets here: https://lnkd.in/d-Vjm9eX #meijerwalters #creative #strategy #AkzoNobel #International #windenergy #coatings #casestudy

I L.O.V.E. a good, original gift! Whether it’s giving one or getting one, either way – it’s always a win. Looking for something artsy to wrap up for your bestie or add to your own wish list? Start here: https://lnkd.in/ec8cBtk6

𝗖𝗮𝗻 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗴𝗿𝗼𝘄 𝘀𝘁𝗮𝗹𝗲? 𝗧𝗵𝗲 𝗮𝗻𝘀𝘄𝗲𝗿 𝗶𝘀 𝘆𝗲𝘀 🫠 𝗔 𝗕𝗿𝗮𝗻𝗱 𝗔𝘂𝗱𝗶𝘁 𝗜𝘀 𝗔𝗹𝘄𝗮𝘆𝘀 𝗪𝗼𝗿𝘁𝗵 𝗬𝗼𝘂𝗿 𝗧𝗶𝗺𝗲 ⏱️ Your brand evolves with your business and the times we live in. A brand audit can uncover new growth opportunities and fresh ways to engage with your audience. Regular audits help keep your brand strong and relevant, ensuring it’s ready for whatever comes next. It’s basically preventative maintenance that helps spot issues and improvements early. Just like you would do an actual health check every once in a while. And just like people, brands too have to reinvent themselves to stay relevant, competitive and thriving.  𝗧𝗵𝗲 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 𝗼𝗳 𝗮 𝗕𝗿𝗮𝗻𝗱 𝗔𝘂𝗱𝗶𝘁 ⛩️ A brand audit is a top-to-bottom review of your brand’s market position, customer connection, and overall performance. Start with a brand assessment to gauge your brand’s position and consistency. Review your visuals, messaging, and value to customers. Consider separating your strategy (mission, values, and positioning) from your identity (logo, colors, and fonts) for clarity. Your brand strategy is the “why” behind your brand, defining its mission, values, and direction. Your brand identity includes the visuals that shape your brand’s personality. Ensure both align to keep your brand cohesive. 𝗗𝗼𝗻’𝘁 𝗙𝗼𝗿𝗴𝗲𝘁 𝘁𝗵𝗲 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 🏦 A brand audit should also assess the competitive landscape. By understanding your unique strengths, you can identify ways to stand out and connect more effectively with your audience. A brand audit shines a light on your strengths, reveals opportunities for growth, and helps you set actionable goals to keep your brand competitive. 𝗧𝗼 𝗺𝗮𝗸𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝗲𝗮𝘀𝗶𝗲𝗿, 𝗵𝗲𝗿𝗲’𝘀 𝗮 𝗯𝗿𝗮𝗻𝗱-𝗮𝘂𝗱𝗶𝘁 𝗰𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁: ✅ 𝗦𝘁𝗲𝗽 𝟭: 𝗖𝗼𝗿𝗲 𝗕𝗿𝗮𝗻𝗱 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁 Review Brand Mission, Vision, and Values Assess Brand Positioning Evaluate Brand Story ✅ 𝗦𝘁𝗲𝗽 𝟮: 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗖𝗵𝗲𝗰𝗸 Visual Identity Review Messaging and Tone of Voice Channel Cohesion ✅ 𝗦𝘁𝗲𝗽 𝟯: 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗟𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲 Identify Key Competitors Compare Brand Differentiation Spot Growth Opportunities ✅ 𝗦𝘁𝗲𝗽 𝟰: 𝗕𝗿𝗮𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝘃𝘀. 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Clarify Your Strategy Evaluate Brand Identity ✅ 𝗦𝘁𝗲𝗽 𝟱: 𝗦𝗲𝘁 𝗚𝗼𝗮𝗹𝘀 𝗮𝗻𝗱 𝗣𝗹𝗮𝗻 𝗳𝗼𝗿 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁 Set Measurable Goals Implement and Review Regularly In short, brand audits are essential for long-term success in an ever-changing world. Brand health starts with your brand core and ends with the content and experiences your brand shares with the world. Make sure your brand is coherent, impactful and moving with the times. Start your brand audit today - now is as good a time as any. Or get in touch for sparring, a chat or you guessed it, a brand audit 💃 🤓 👩💻 🔎

Personalisation in B2B isn’t just a nice-to-have – it’s the key to building trust and driving real impact ✨ At Meijer + Walters, we go beyond surface-level tactics to craft strategies that resonate with the unique needs of every client. Curious how we make it happen? From tailored messaging frameworks to people-centric campaigns, we’re diving deep into what personalisation really means for B2B success. Explore the full story here: #meijerwalters #creative #strategy #marketing #b2b #personalisation

We’re happy to unveil the full Meijer + Walters website! 🎉 If you’ve visited our landing page before, you’ll now find even more: insights into how we work, case studies showcasing our latest projects, and a closer look at the amazing people behind our creative strategies. It’s a space to explore our approach – and maybe even spark some inspiration for your next bold move 🚀 Explore it here: https://lnkd.in/eSPjjy2n Props to the whole team having worked on it! Ineke Meijer Jörg Walters Katharina Berghofer Victoria Obeegadoo Nils Bosman Erik ten Berge Pim van den Bergh Alexandra Meincke Omar Hasan #meijerwalters #creative #strategy #website #launch #boldmoves

Looking for AI tools to streamline your work? Our Senior Strategist, Alexandra Meincke, outlined a few of her favourites! ✨

Check out this post from our strategist, Pim van den Bergh, on how strategy and creative copy work hand in hand to shape impactful messaging 💡