Miele X

What's better than predicting the future? The power of data is one of the foundational pillars at Miele X. That’s why we have developed a new dashboard to support our product teams in decision making. Combining and analyzing data from various sources, it estimates the potential revenue impact of candidate web projects that are still in discovery phase. This supports us to streamline the overall selection process and allows us to identify which projects could reach more Miele web users. A great way of setting priorities and deciding on our next steps. #GetXDone #data #innovation #MieleX

How do you improve an award-winning, global knowledge-sharing, collaboration and learning platform? You make it available to even more people! Over the past few months, our Knowledge team has been migrating our ‘Skillbook’ platform onto SharePoint. They’ve transferred hundreds of pages of content developed by our eCommerce, digital, data and technology experts. As a result, this expansion has enabled access for even more Miele colleagues on a global level, providing greater access to resources designed to grow their digital skills. A huge and important job. #GetXDone #Knowledge #SharePoint #MieleX

In the Autumn of 2024, we quietly launched a new feature on our UK webshop, the Miele Product Advisor. An #AI-powered feature, Product Advisor helps customers find the right appliance for them through a simple chat-like interface. So far, the results have been promising and we will keep on perfecting this immersive solution. #GetXDone #eCommerce #AI #MieleX

Welcome to 2025! Happy New Year to our Miele X team and our Miele colleagues around the world, in our HQ, and in local markets. And also to those who follow us on #LinkedIn. As we continue driving and accelerating our digital business for both D2C and B2B markets, we look forward to sharing our activities and news with you throughout the year! #getXdone #HappyNewYear #ThankYou #2025 #MieleX

Happy holidays to all of you on LinkedIn from all of us at Miele X. We hope you enjoy the festive break and create some fantastic new memories with your friends and families. See you all next year! #getXdone #HappyHolidays #2024 #MieleX

Our Miele X development team uses the latest tools to develop front-end systems to deliver an enjoyable, rewarding and prestige experience to Miele customers worldwide. We recently talked to frontend developers Dmytro Nitsa and Jyoti Kushwaha about how they’re utilising large language models (LLMs) to carry out simple and straight-forward tasks, which results in more space to think creatively and focus on delivering high-quality solutions. It was a hugely interesting interview. #getXdone #Frontend #Programming #MieleX

The world of search is continuously evolving, and the power of #AI is accelerating these changes. Take ‘zero-click searches’, for example, where questions are answered directly in the search results without needing to click through to a website. We recently talked to Serkan Fidanci, B2B Paid Search Specialist at Miele X, about the impact of AI on his role, the challenges they’re facing and the opportunities that are opening up. #getXdone #AI #SearchMarketing #MieleX

To deliver a premium experience, Miele X uses modern frameworks alongside well-established technology to improve accessibility, usability and performance. Recently, we caught up with Dmytro Nitsa and Jyoti Kushwaha from our Frontend Engineering team to understand how #AI – or, more accurately, #LLM - is being embraced. Find out more about the current benefits they’re experiencing and what the future may hold. #getXdone #Frontend #Programming #MieleX

Our Digital Growth Labs don't just benefit our local market partners; they also help our Country Success Managers here at Miele X. As Candice Zheng points out, “I’ve learned a lot about how and why certain markets approach campaigns and promote products in different ways. For example, in Hong Kong, where living space is limited, customers prefer buying multifunction appliances, such as vacuum cleaners with a mopping function. This local, on-the-ground insight is hugely valuable to our global product teams.” Discover more about how these DGLs support our business. https://lnkd.in/eiNHvPyg #getXdone #Development #KnowledgeSharing #MieleX

Sustainability is a commitment that’s very important to Miele X. Which is why we’re so pleased and proud to have been recognised - not once, but twice - at this year’s Zuidas Sustainability Awards. Firstly our ‘Digital Clean Up’ initiative was declared the winner in the ‘Circularity & Waste’ category. Then we picked up the top award in the ‘Society & Economics’ category for our partnership with welfare organisation Stichting Dynamo and their ‘Vraag-Maar-Raak Lunch’ initiative, alongside DLA Piper, ACE and Freshfields. Congratulations to all the companies that picked up an award, and thank you to Amsterdam Zuidas , Hello Zuidas and Green Business Club Zuidas for organising this event. #getXdone #Sustainability #Winner #MieleX