Momkai

🚀 Join The School for Moral Ambition and collaborate with us in building a global movement. As their strategic design partner, we’re thrilled to gear up for the international launch of Rutger Bregman’s Moral Ambition in the UK and US next year. They’re now searching for experienced community builders to take the lead. Ready to make an impact? Explore the roles below and help spread moral ambition worldwide.

‘Essentieel’ Arie Boomsma. ‘Super handzaam’ Jacqueline van den Ende (Carbon Equity). ‘Inspirerend’ Pieter Zwart (Coolblue). ‘Dit boek is als een adblocker voor je leven’ Alexander Klöpping. Deze krachtige quotes, slechts een greep uit de blurbs die we voorop het boek Intentioneel Leven van Ernst-Jan Pfauth hebben gezet, zijn geen toeval. Samen met Ernst-Jan, Hugo van Doornum en Maven Publishing volgden we een strategische ontwerp-aanpak: meer is meer. In een wereld vol ruis zorgen herkenbare vaandeldragers en een bewust uitgesproken cover design ervoor dat de boodschap doorbreekt — of je nu op zoek bent naar inspiratie, praktische tips of een frisse kijk op intentionaliteit. Nog eentje dan: ‘Dit boek schudt je wakker. Zinvolle tips voor een zinvoller leven’, aldus Wouter van Noort (NRC). En het werkt: Intentioneel Leven is binnengekomen op nummer 10 in de Bestseller 60! Stay tuned, want dit is nog maar het begin van een groeiend Intentioneel Leven-universum.

Awareness is overrated. That’s one of the strategic principles we set out for The School for Moral Ambition. It’s beyond exciting to see one of the School’s European fellows, Joachim Verheyen, already making waves in the Moldovan government by taking a stand against the tobacco industry — and he's just getting started. Discover the other strategic principles guiding every action at The School for Moral Ambition: https://lnkd.in/eWw4CJfc

Last week, The School for Moral Ambition officially launched its German chapter in Germany, Austria, and Switzerland — a huge milestone for the moral ambition movement! As The School’s strategic design partner, we had the privilege of of guiding this vision to life. From positioning the movement for a German-speaking audience to designing the book cover for Rutger Bregman’s Moralische Ambition, we crafted experiences that inspire action and connect communities. This launch follows the success of the Dutch chapter, and now over 46 million German-speaking professionals have a dedicated space to put their ideals to work, addressing the world’s most pressing challenges. Together, we celebrated this moment in Berlin, already feeling the fire of moral ambition spreading. Next up: all English-speaking countries, with The States as a major milestone. Here’s to building ambitious movements worldwide. Find out more about our work for The School for Moral Ambition here: https://lnkd.in/dYXqbvy4

Memberful design starts with team members rising to the top — helping firestarters spot what’s on the horizon. Over a two-day offsite at the stunning De Waterkroon | Unieke groepsaccommodatie, Team Momkai connected and reflected on the lessons that brought us here. Guided by Spencer Heijnen - lead facilitator at The School for Moral Ambition - who balanced calm clarity with bursts of energy, new heights were explored. Like a sherpa, Spencer helped us navigate big ideas, foster trust and inspiration, and delivered a well-timed kick to our butts to keep us moving forward. With fresh insights into how branding and design can help spread the message and empower us to build movements in Amsterdam, Berlin, and New York. With a renewed sense of purpose and a clear path forward, we are ready to amplify what we do best for the communities we serve. #memberfuldesign #moralambition #brandingthatbuildsmovements #madewithmomkai 

Let’s celebrate a rebrand for the daring. Congrats to the can do company for launching their new brand and website! If there’s one thing that businesses can always count on, it's constant change. The can do company helps businesses embrace change and dare to take big leaps forward. When they decided it was time for their own transformation, we were honored that they chose to work with Momkai. Together, we redefined their visual and verbal identity and created a stand out brand that reflects their bold, daring, and practical nature. See the brand in action: https://lnkd.in/eyZ7y9_X

We're calling for talented interns to join our international studio! If you’re passionate about design, strategic branding, research or business, then we want to hear from you. You'll be part of a friendly and creative team of experts ready to share their expertise and help you grow professionally. You'll build marketable skills every day. Sjors, our current visual design intern puts it best: "Every day at Momkai, I’m learning something new. Working with Figma, Photoshop, and Illustrator has been both challenging and rewarding, and I love seeing my skills grow with each project.” We're eager to learn from you, too. As Enikő, our current UX intern says, “The UX team is dynamic, up for a change and open to include my expertise gathered from other fields.”   Sound interesting? Then check out our vacancies for spring 2025: https://lnkd.in/eHXysnzg

If you were tuned in to Nieuwsuur last weekend, you might have spotted one of our most exciting partners: SCW Systems. Over the past several months, we’ve partnered with Alkmaar-based SCW Systems on a branding and identity project, which was recently featured on national news. SCW Systems applies Dutch engineering to the world’s most pressing problem and has developed a cutting-edge array of climate solutions. We can’t wait to tell you more about it in the months to come, and celebrate when the entire rebrand is live. Congrats to Gerard Essing, Wout de Groot, Stephanie Jasmin Hulshoff and the whole SCW Systems team for this well-deserved spotlight!

For all who support the Moral Ambition movement, the book can now be pre-ordered in English! Even better, all royalties go directly to the nonprofit, The School for Moral Ambition. We’re excited to reveal the US cover for my cofounder Rutger Bregman’s upcoming book, set to release in spring 2025. The UK edition launches April 21 with Bloomsbury Publishing Plc, followed by the US release on May 6 with Little, Brown and Company. Designed by Martijn van Dam and yours truly at the Momkai studio, the cover reflects our vision to put your ideals to work. In Moral Ambition, Rutger argues that a career consists of around 2,000 workweeks, making how we spend that time one of life’s most crucial choices. Yet millions find themselves in work that feels mind-numbing or even harmful. There’s an antidote to this waste of talent, and it’s called moral ambition. The cover captures this vision through two powerful symbols: ambition, often visualized as a climb to the summit, is represented in the mountain’s ascent; morality, symbolized by the compass, forms the white snow at the peak—a moral compass guiding us upward. Together, they illustrate the journey of moral ambition: the pursuit of greatness, driven by purpose and impact. The mountain on the cover is never alone; it’s part of a whole chain of peaks. This represents that once we reach the summit of solving one major problem, we look around to find new mountains—new challenges—waiting to be conquered. Moral ambition isn’t a single achievement; it’s a continuous journey toward making a lasting impact. Pre-order now 📚 https://lnkd.in/eWX7Xksx Join a growing movement of pioneers who are already living out this ethos. They’re the builders, the problem-solvers, the doers who have chosen a path less traveled. A guidebook to finding that path for ourselves, Moral Ambition reminds us that the real measure of success lies not in what we accumulate, but in what we contribute, and shows how we, too, can build a legacy that truly matters. Let’s bring this message forward. Help us spread the word, inspire others, and put your ideals to work. #moralambition #putyouridealstowork

Make sure to grab a fresh copy of the just-released book by Sander Schimmelpenninck, called De Domheid Regeert, or ‘Stupidity Rules’. With a cover designed by your very own Momkai team, this revelatory publication explores how the right-wing is deliberately using stupidity as a political weapon. For the cover, our lead designer Martijn van Dam captured the concept with an illustration of a sinister megaphone shouting directly into a microphone. This iconic imagery highlights the vicious cycle of attention that plays out between the far right and the media. With orange details to nod to Dutch character plus an attention-grabbing red background, readers will instantly understand that this book is a spotlight on an important and under-reported topic. Find more information and order your copy here: https://lnkd.in/enER73rs