Sana Commerce

Closing the week with a look back at B2B Online Europe. The dust has settled, and event season is over. B2B Online Europe in Dusseldorf was the final event of the year for us, but we saved the best for last. Our team had numerous conversations at our stand, hosted more than 30 people in our interactive workshop with Royal Van Leeuwen and our CEO, Sebastiaan Verhaar, shared the main stage with Schneider Electric and Shell. If you’ve come over for a chat, thank you for your insights and leaving your logo on our complexity matrix. Congratulations to Jasmin Menafach for winning our giveaway! On to next year B2B Online!

🎄 Ready to hit play on success in 2025? 🎧 We’re in the final stretch of B2B digital transformation. By the end of 2025, 80% of all B2B transactions will be online—a staggering leap from the 30% we see today, according to Gartner. So, how will the B2B ecosystem make such a massive jump in just a year? We sat down with our Chief Technology Officer, Arno Ham, to uncover the top 8 trends shaping the future of B2B e-commerce. And in true festive spirit, we’ve transformed these insights into your ultimate Christmas playlist. Think of it as the soundtrack to your success—getting you singing (and strategizing) into the new year in style. 👉 Hit play and dive into the trends shaping 2025 or find out more in the comments below. #playlist #christmas #b2becommerce #trends #strategy #adoption

Did you know that by 2024, subscriptions are projected to drive 20% of revenue growth for digital commerce businesses? And with 75% of organizations selling direct to consumers already offering subscription services, it’s clear this model is reshaping the way we buy and sell—B2B included. At Sana Commerce, we’ve embraced this shift with our new Subscription Management feature. Recurring orders are now easier than ever! This tool streamlines subscription billing and reorders, helping businesses reduce manual work while delivering top-notch service. By empowering customers to manage subscriptions directly, we’re enabling smoother, more efficient processes. Davide Giordano, our Product Owner, shares: "Our goal was to transform subscription management from a challenge into an opportunity—giving businesses the tools they need to thrive in a subscription-first world." Special thanks to Lite Source Medical, SEIN , Lightpoint & Retail Food Group for your valuable input in shaping this feature. If you're looking for more information, check out the comments section below 👇 #subscriptions #b2becommerce #recurringorders #efficiency #feature

We’re thrilled to officially announce our partnership with Human Element! Why is this such a big deal? Because Human Element is not just another partner—they're an exceptional addition to our growing network of experts who truly understand the complexities of B2B e-commerce. Why Human Element? Headquartered in Michigan, the beating heart of American manufacturing, Human Element brings unparalleled expertise in addressing the unique challenges and opportunities faced by manufacturers every day. Their strengths in digital strategy and implementation align seamlessly with our mission at Sana Commerce: to simplify and humanize the B2B buying experience. What sets them apart is their relentless dedication to their clients’ success and their passion for creating solutions that connect businesses effortlessly with their ERP systems. Like us, they believe that behind every integration and transaction is a person—a manufacturer, a distributor, or a decision-maker—who deserves intuitive, efficient tools that make their work easier and more effective. This partnership represents a significant step forward in empowering manufacturers and distributors to achieve more. Together, we’re poised to make waves in the B2B e-commerce space, driving innovation and delivering incredible results. 📢 Want to learn more about this partnership and what it means for the industry? Check out the full press release here: https://lnkd.in/eH7aSH6E #Partnership #B2BCommerce #SanaCommerce #HumanElement #ManufacturingInnovation

That fast, cheap e-commerce fix costs a lot more than you think. Customizations and workarounds are bandages. They don’t fix the problem. CEO Sebastiaan Verhaar breaks down how bandages cause more pain in the future, and how to set up your e-commerce for long term health.  Let’s take a look 👀 1️⃣Customizations and workarounds cost a lot: Coding, third party software, and extra maintenance mean you’re always putting out e-commerce fires, not focusing on building your business  2️⃣Customer dissatisfaction rises: A broken B2B commerce tool will cause customers to look for a more reliable supplier  3️⃣Put in the work: address the underlying issue: You wouldn’t set a broken bone with a band-aid. Don’t slap a thin layer of code on software that isn’t a perfect fit.  4️⃣Choose a B2B-first e-commerce solution: Find a solution that connects seamlessly with your business logic and handles the unique needs of your buyers.  Read the full Forbes Business Council article in the comments below 👇 #forbes #article #custimizations #costs #b2becommerce #customersatisfaction

🚨 Dinosaur Alert: The Stone Age is Over – Are You Ready for the Digital Era of B2B?   Catch Tim van Hattem , EVP Global Enterprise and Sales EMEA at Sana Commerce, on December 4th at 10:20 AM for his session at B2B Online Europe 2024. He’ll explore how manufacturers and distributors can evolve their B2B strategies to thrive in the digital era, leaving the old ways behind and embracing future-proof solutions.   But that’s just one of the amazing sessions we’ll be leading! You’ll also hear from Sebastiaan Verhaar, CEO of Sana Commerce, on how to navigate uncertain markets and accelerate digital maturity to stay ahead.   As manufacturers and distributors across Europe accelerate their digital capabilities to tackle rising costs, B2B Online Europe will provide the actionable insights you need to stay ahead.   We can't wait to connect and see you there— come visit us at booth 14! #event #digitaltransformation #session #b2becommerce #b2b #online

We're thrilled to announce that Sana Commerce has been recognized as a Niche Player in the 2024 Gartner® Magic Quadrant™ for Digital Commerce thrice in a row. We believe this is a result of our continued commitment to addressing the complexities of B2B e-commerce.   Sana Commerce was recognized by the Gartner Magic Quadrant report for both our Ability to Execute and Completeness of Vision. Learn more below 👇 #gartner #b2becommerce #magicquadrant #nicheplayer #digitalcommerce

What if selling smarter meant empowering your customers to buy better?   The latest Sana Spotlight is here, introducing cutting-edge features that transform the B2B buying experience and streamline your sales process.   Here’s what’s new: ✅ Fast & Familiar Ordering – Buyers can use their own item numbers for quicker, error-free orders. ✅ Never Miss a Sale – Real-time stock availability across locations ensures customers always find what they need. ✅ Automated Product Selection – A smart guide helps customers find the right product effortlessly. ✅ Flexible Payments – Offer seamless email or digital wallet payment options for greater convenience. ✅ Efficient Product Bundling – Simplify subscriptions for multi-part products to streamline complex orders.   🎥 Watch the full video below to explore how these updates are helping you sell smarter and grow faster. Get ready to master B2B selling.   💡 For more details, check out the link in the comments below #b2bselling #b2becommerce #features #sanaspotlight #b2bbuying #customerexperience

A huge thank you to everyone who joined our interactive keynote panel at B2B Online Florida 2024! Sebastiaan Verhaar, CEO of Sana Commerce, along with other industry experts, shared valuable insights on "Navigating Success in B2B Ecommerce", covering key metrics like MQLs and SQLs, how to build a strong case for digital transformation, and the importance of embracing a composable e-commerce approach for growth.    If you missed it or want to dive deeper, don't worry — come visit us at booth 205 to see how Sana Commerce Cloud can help streamline your operations and improve your digital strategy.   💥And don’t forget — you can also participate in our exclusive raffle for a chance to win an exclusive Private Chef Experience this Holiday Season.     We’re excited to continue the conversation. See you there! #b2becommerce #event #panel #raffle #b2bonline #digitaltransformation

What an incredible day at B2B E-Commerce Connect!   Last Thursday, we united with wholesalers, manufacturers, and distributors to explore new ways of overcoming the challenges of B2B commerce. Together, we made it a day to remember!  Event highlights: 💡 Justin King’s keynote: “The Future of B2B Digital Experiences” set the tone for the day. 💡 Customer success stories: Alliant Power and Birlea Furniture shared how they simplified complexity with Sana Commerce. 💡 Inspiring panel discussions: Thank you to Dr. Karolina Najdek, Nichol MacDonald, Melanie Soyez, Jodi Bergman, Michael Prime, Sam Dharmasiri, Tink Taylor, and Sebastiaan Verhaar for diving into B2B challenges and solutions. 💡 Product innovation spotlight: Nosheel Marek-Rahi revealed the exciting Sana Spotlight—a game-changer for B2B commerce! To everyone who attended, participated, and shared their insights—thank you. Your energy and ideas made the event unforgettable.    💥Missed the big Spotlight reveal? Don’t worry. This Thursday, we’re bringing the Sana Spotlight launch to social media. Stay tuned! Take a sneak peek below 👇 #event #b2bconnect #b2becommerce #spotlight #newfeatures #comingsoon