B2B Online

Do you think AI gets spoken about too broadly?🤔   Ahead of next week, we sat down with Jason Hein, Founder of Acumental B2B, to talk about the important distinction between Predictive AI and Generative AI.   In this clip, Jason also reveals which type of AI is set to have the biggest impact on the industry.   You can watch the full answer by clicking here - https://lnkd.in/e6NQV5Xz   So, do you agree with Jason?   #b2bonline #b2bonlineeu #digitaltransformation #ecommerce #sales #marketing

You've heard it: "Sales and marketing just don’t see eye to eye." At B2B Online Chicago we're throwing that stereotype out the window and proving that alignment between these teams isn’t just possible - it’s key to driving growth. Breaking down silos, working through conflicting KPIs, and getting teams to communicate without stepping on each other’s toes can feel like a tall order. Hear from experts at Lenovo, HP, Gallagher more who will share real-world solutions for overcoming departmental divides, unifying goals, and streamlining workflows. Learn more: https://bit.ly/3NY1FV8

We're delighted to announce the first of our 2024 media partners!👏 We want to thank all our partners for supporting and contributing to Europe’s Leading eCommerce & Digital Marketing Conference For Manufacturers & Distributors.   Media Partners: MACH Alliance | CIO Applications Europe | Le Café de l'E-Commerce | Digital Agency Network | DesignRush   Click here to find out more about B2B Online EU: https://lnkd.in/etsYpTbi   #b2bonline #b2bonlineeu #digitaltransformation #ecommerce #sales #marketing

We’re still buzzing from #B2BFlorida last week, and the experience doesn’t have to end. We teamed up with Jen de Koning (VP, Loyalty Solutions Engineering at Exchange Solutions), David Slavick (Co-Founder and Partner at Ascendant Loyalty Marketing) and B2B Online's Michael Braunstein in this brand new fireside chat that dives into practical strategies and actionable insights for creating and scaling a B2B loyalty program—or maximizing the potential of your current one. https://bit.ly/4ffGeuX Key Takeaways include: - Benefits and experiences to offer in a B2B loyalty program.  - Leverage data and insights to support your field sales teams.  - How to select the right technology for loyalty program success. Available to watch anytime, anywhere!

What an incredible week at #B2BOnlineFlorida! From insightful sessions to meaningful connections, we’re still buzzing from all the energy and ideas shared. A huge thank you to our amazing speakers, sponsors, and attendees - you made this event unforgettable! Here are 5 standout takeaways from the event: 1️⃣ 𝗔𝗜 𝗧𝗵𝗮𝘁 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘀 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 AI isn’t just a buzzword anymore. From smarter recommendations to better data management, it’s revolutionizing how businesses serve their customers and stay ahead. 2️⃣ 𝗙𝗿𝗲𝗲𝗱𝗼𝗺 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗖𝗼𝗺𝗽𝗼𝘀𝗮𝗯𝗹𝗲 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 No more clunky systems holding you back! Composable MACH approaches empower businesses to innovate faster, reduce costs, and deliver what customers really want. 3️⃣ 𝗣𝘂𝘁 𝘁𝗵𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗙𝗶𝗿𝘀𝘁 The key to winning? Simplicity. Intuitive search, gamification, and reducing friction at every touchpoint save time and keep customers happy. 4️⃣ 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 Sales and marketing alignment isn’t just nice to have - it’s essential for delivering seamless and impactful customer experiences. 5️⃣ 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗕𝘂𝘆-𝗜𝗻 𝗶𝘀 𝗡𝗼𝗻-𝗡𝗲𝗴𝗼𝘁𝗶𝗮𝗯𝗹𝗲 Transformative ideas need strong support. Clear goals and a focus on ROI make all the difference when driving digital innovation. Did any of these resonate with you? We’d love to hear your thoughts and keep the conversation going! #B2BOnline #DigitalTransformation #B2BeCommerce

Just 2 weeks to go! ⏰ We're counting down the days until B2B Online Europe! Where we will be heading to Dusseldorf on 4-5 December for 2 days of insightful discussions, networking opportunities, and the latest B2B digital solutions. And we're thrilled to announce our amazing sponsors who are making this event possible: Akeneo: The Product Experience Company, Algolia, Arsenalia, commercetools, Contentful, Coveo, diva-e, eClerx, Emporix, EPAM Systems, FactFinder, Grid Dynamics, Happiest Minds Technologies, Infosys Equinox, Innovadis BV, Intershop Communications, LinkedIn, Logik.io, Lucidworks, neuland - Büro für Informatik, OroCommerce, Productsup, PROS, Sana Commerce, Shopware, Sitecore, Spryker, valantic, Valtech, Virto Commerce, VML, XTM International & Zoho As well as our our BNPL Partners & Dragons Den Participants: Allianz Trade, Santander Corporate & Investment Banking, Two & Nibble! Thank you for joining us & we can't wait to welcome you!

All smiles because the B2B Online Chicago 2025 Early Agenda just got released! We're still riding the high of the incredible success of B2B Online Orlando this week, but trust us - you’ll want to keep the momentum going. B2B Online Chicago 2025 is already shaping up to be a powerhouse event, with sessions led by top brands like Lenovo, Siemens, and GE HealthCare. Check out the early agenda now and get ready to join the excitement in Chicago: https://bit.ly/3NY1FV8

🌅 The sun may have set on #B2BFlorida, but if you can't wait 'til next year we'll see you in 2 weeks! Join us in the digital realm for a webinar featuring top #B2B minds about AI's game-changing role in digital experiences. 🤖✨ https://bit.ly/4hy1qha Our panelists, Theresa Kuske (Sr. Director of Digital Marketing, Chamfr), Brian Land (VP, Sales Engineering, Lucidworks), and Chris Baltusnik (E-Commerce Transformation and Operations Leader, Owens Corning) will share real-world insights on AI’s power in product discovery, personalization, and boosting customer loyalty. Key Takeaway include: - Real examples of AI spotting market opportunities. - Big benefits from AI-driven product discovery. - Making B2B buying as easy as shopping online! We'll see you there!

𝗔𝗹𝗶𝗴𝗻𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗜𝗧 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗺𝗮𝗸𝗶𝗻𝗴✨ Join Gerrit Enthoven, EVP, Sales and Marketing from Intershop Communications and Tanja Tschech, Digital Transformation Manager from Roehm at their presentation on Day 1 of B2B Online EU! They will be discussing how to enhance collaboration to prioritise customer insights to drive loyalty and sales, as well as: • Ensuring digital commerce strategies are driven by business priorities and customer value • Facilitating collaboration between commercial leadership and IT teams to enhance digital infrastructure decision-making • Prioritising customer insights to shape digital strategies, enhance satisfaction and achieve sustainable growth The countdown to B2B Online EU is now on! Click here to view our full agenda and get a sneak peak into what's ahead: https://lnkd.in/ePKG-66p #b2bonline #b2bonlineeu #digitaltransformation #ecommerce #sales #marketing

What an incredible way to wrap up #B2BOnlineFlorida! This event was all about breaking down silos, fostering collaboration, and driving innovation to redefine what’s possible in #B2B. 𝘽𝙚𝙮𝙤𝙣𝙙 𝙎𝙞𝙡𝙤𝙨: 𝘽𝙧𝙚𝙖𝙠𝙞𝙣𝙜 𝙎𝙖𝙡𝙚𝙨-𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝘽𝙖𝙧𝙧𝙞𝙚𝙧𝙨 𝙛𝙤𝙧 𝘽𝙚𝙩𝙩𝙚𝙧 𝘾𝙪𝙨𝙩𝙤𝙢𝙚𝙧 𝙀𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩, led by Evihn W. Vaszily, gave us practical strategies for bridging the gap between sales and marketing. Breaking down silos isn’t just a buzzword - it’s about creating real connections, stronger teamwork, and delivering meaningful results for customers. Another session that really stood out was 𝙇𝙚𝙫𝙚𝙧𝙖𝙜𝙞𝙣𝙜 𝙅𝙖𝙥𝙖𝙣𝙚𝙨𝙚 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙋𝙧𝙖𝙘𝙩𝙞𝙘𝙚𝙨 𝙩𝙤 𝘿𝙧𝙞𝙫𝙚 𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙋𝙧𝙤𝙟𝙚𝙘𝙩𝙨 led by Nick Ostergaard from Toyota Material Handling. From Genchi Genbutsu (going to the source) to Nemawashi (building consensus) and Kaizen (continuous improvement), we explored how these timeless principles can inspire fresh ideas and create a culture of growth. B2B innovation is happening right now, and it’s exciting to see how brands are embracing collaboration and agility to stay ahead. #B2BOnline #B2BeCommerce #DigitalTransformation