Superson

Supercharger Newsletter 01/25 (https://lnkd.in/dPPzz-tR) 😆🎯 Influencer marketing hit a high note with CeraVe and Dan Rosen. A textbook example of influencer marketing with a side of genius, where brands shape their voice with like-minded folks. From LOL gems like 'Michael CeraVe' to bold humor, CeraVe proves that clever equals results. The creator economy is rewriting the rules, and brands are being rewards. 😎 Thoughts? https://lnkd.in/d4-U45Y8 ✨ Subscribe to the Supercharger Newsletter: https://lnkd.in/deirwRQf

Supercharger Newsletter 01/25 (https://lnkd.in/dsBWZYtm) 🤖📈 AI in B2B marketing has gone from "nice-to-have" to "can’t-live-without" for scaling fast and keeping up with the competition. A recent study shows that 92% of CMOs are familiar with GenAI—sure but that ain't gonna cut it—it’s all about how you use it. A real challenge is marketing teams lacking the skills to make AI more than a flashy add-on. Without full integration, AI’s just a disconnected gadget delivering meh results. 😎 Read the original article: https://lnkd.in/dJzcZP3D ✨ Subscribe to the Supercharger Newsletter: https://lnkd.in/dNtfkCmK

Together with Fiskars, we brought a cross-functional team for a two-day Super Sprint to shape the product vision for a 375-year-old icon. See how from the full case study on our site; https://lnkd.in/dMhzP3iu The superteam ⚡ ⁠Jarno Lehtinen / Ultra, Design Jussi Solja, Sprint Lead / Strategist Tommi Särkkinen, GenAI Expert / Product Design Consumer Insights Experts, Fiskars Sales Experts, Fiskars Offering Experts, Fiskars Supply Chain Experts, Fiskars R&D Experts, Fiskars Design Expert, Fiskars EVP Expert, Fiskars

What a fantastic way to wrap up the year and kick off the next! 💥 We’re thrilled to have supported Wärtsilä Energy with their PR efforts and to see them take home a win for the Best Sustainability Communications at the IABC Indonesia Awarding Night! 🏆 Here’s to many more achievements ahead! 🌟

Supercharger Newsletter 01/25 (https://lnkd.in/dRJzenMq) 🤖💥 2025’s AI trends are set to dominate marketing like never before. From offline AI to revolutionizing video content, the playing field is buzzing with innovation. It’s more than tech talk—it’s the fuel for smarter strategies, sharper insights, and big growth opportunities for players like Apple and Anthropic as they challenge giants like OpenAI and Google. 😎 Read the original article: https://lnkd.in/drgVT5p2 ✨ Subscribe to the Supercharger Newsletter: https://lnkd.in/dy47HFjW

New Year, New Supercharger 🤩🎆 Subscribe to stay ahead! 🚀 New Year sparks budget adaptability, CeraVe’s humor shines, Hollywood de-ages, and the Moon transforms...You don't wanna miss this 🫣💥

Our founder, Samppa Vilkuna, shares his vision for the future of the creative industry with TechRound.

2024 was 🔥 But our growth story is only just getting started... 🧠 Reimagined not just campaigns, but products from ground up 👯 Hosted the very first Supercharger Afterwork 🤖 Kept pace with the ever-evolving world of AI, kicking off our very first AI Sprint 📽️ Took on impossible production challenges 🕺 Partied under sunny sails, at inspiring kick-offs, and lit up the night at SPRXMS 🇳🇱 Found our klompen in Amsterdam 👶 Had 2 lil Supersonians (that we know of) 🌟 A finalist for Agency of the Year 2025 Our biggest thank you goes to our super specialists and clients. You made this year unforgettable ♥️ Are you ready for what we have in store for you in 2025? 🚀

2024 was 🔥 But our growth story is only just getting started... 🧠 Reimagined not just campaigns, but products from ground up 👯 Hosted the very first Supercharger Afterwork 🤖 Kept pace with the ever-evolving world of AI, kicking off our very first AI Sprint 📽️ Took on impossible production challenges 🕺 Partied under sunny sails, at inspiring kick-offs, and lit up the night at SPRXMS 🇳🇱 Found our klompen in Amsterdam 👶 Had 2 lil Supersonians (that we know of) 🌟 A finalist for Agency of the Year 2025 Our biggest thank you goes to our super specialists and clients. You made this year unforgettable ♥️ Are you ready for what we have in store for you in 2025? 🚀

How are you going to grow your business in 2025? 📈 Recently, our very own Samppa Vilkuna spoke with two growth company CEOs about their outlook for the future. While confidence, enthusiasm, and aspiration are shared, their approaches are not. Cutting operating costs into minimum, focusing on tactical marketing, and launching a few new features OR investing into new salesforce, restructuring marketing, ditching some old products and hyper-focusing on a select few? Playing it lean and focused, or bold and expansive?