Van Heertum Design VHD

Check out our design for the '2024' Favourite Design Book cover!! This week we received the hard copy of the book at our office, and it looks great. We are really honoured we were asked by the organization to design the cover for this year’s edition.   Favourite Design is a platform that celebrates great and inspiring designs on their socials, and features 1 outstanding design every day on their Instagram page, @favourite.design and website www.favourite-design.com   Every year they combine all featured designs in a book! This year we were featured two times. Once with our can design for Brainmelt Cold Brew coffee and once with our Øl’søn Gin design. The cover design we created based on our Brainmelt design, creating a very colourful result. You might need some sunglasses to look at it, like our Creative Director Martin De Weijer, who is also featured with an interview in the book.   Big thank you to Delphine Goyon and Catherine Alamy, who head up Favourite Design. Many thanks ladies, it was amazing to work on this, with you.   Cheers and have a nice weekend, Rob

Van Heertum Design VHD - Van Heertum Design VHD Partners with Industry Leaders to Elevate Spirits Packaging for "The Book of Spirits" https://lnkd.in/g5RMa3Rz . Get Featured: https://lnkd.in/eFj6_sPC WBDS Awards: https://lnkd.in/dnvqp-F . This year we will be doing something very special. We will be creating our own Book of Spirits with some industry leading production companies. For one year we will be making 10 Spirit designs and really producing them, involving real brands. Together with the partners we will try to get as much of new techniques, embellishments etc. into the projects to make them as interesting as possible. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #illustration #typography #packagingdesign #labeldesign #worldbranddesign #worldbranddesignsociety

Book of Spirits – Design Case 1A Xtabentún – complete design explanation below.   Here we go friends, the moment is here… We are starting with our Book of Spirit sessions. Looking forward to 10 design and production cases over the coming year, where we go into the design process, design choices and stories, different brands, production features, material use, innovations, and lots more! In the end the 10 cases will be combined in a real ‘Book of Spirits’ in which the real produced labels will be added as well! Remember we will be giving 500 BOOKS AWAY FOR FREE next year. If you want to receive one of them, just make sure you follow Van Heertum Design VHD and leave “BOOK” in the comment section below.   Of course, we could not do this alone, so we have some amazing and industry leading partners in this project! Introducing Avery Dennison Label and Packaging Materials, ESTAL, LEONHARD KURZ / Hinderer + Mühlich and REYNDERS label printing   This first design, which will also be used for the cover of the book is a design translation of the complete project and gives homage to all the partners.   As an inspirational base for our label design, we used the Mayan culture, which was well known for their colourful civilization which excelled in craftsmanship and arts. So, our first spirit is Xtabentún. The liqueur was made with anise seeds and fermented honey produced by honeybees from the nectar of xtabentún flowers, after which rum was added.   We created the design carefully giving every partner a place on the label. The entire label is setup as a Mayan sun calendar, which features 1 year, as we will be working an entire year on the project. Divided by 4 seasons by the outer arrows. The small, refined edge pattern represents all the days of the year. In the first inner circles you will find many different spirits, of which we will feature some in the book. Names that would have been visualized by symbols in Mayan times.   Visual 1 - When going to the inner circle you can find some more details, like an abstract visualization of the honeybee, which plays a central part in the making of Xtabentún. Just above the honeybee we created half rolls representing REYNDERS label printing, and the many rolls you will find inside the printing machines at the Belgium company (see visual 3). On the bottom side we created the bottom part of a big paper roll (see visual 2) representing our label paper supplier Avery Dennison Label and Packaging Materials. In the bottom part of visual 1 we created some icons for a selection of ESTAL's catalogue bottles (see visual 4). Next to this LEONHARD KURZ is represented across the entire label by the beautiful 3 colours of hot foil we used, including a slick debossing from Hinderer + Mühlich We also want to thank our friends at Tricycle Studio for the great visualisation work! Next time… we go into the design process a bit more and the steps we took to go from idea to realization! So keep following!

1 WEEK TO GO….. and we will start the journey of the Book of Spirits. Today’s topic… 🚨 how to NOT MISS any POST 🚨 this year!   Normally the posts you see will be determined by Linkedin’s Algorithm. So, if we put out a new post on the book of spirits this year, Linkedin determines if you see it and when you see it in your feed (if you see it at all).   BUT this can be fixed! How? Just follow the instructions on this post’s visual and do the following: If you go to my full profile, you will find a bell in the top right corner. If you click it, you get 3 choices and you should turn on the top button “All”. This means whenever I post, you will get an automatic notification. So, whenever you log in, or whenever you use linkedin, you will always find the latest Book of Spirit post in your notifications! AWESOME…. You don’t have to search or scroll through your feed till you get a tennis elbow 😉   BOOK OF SPIRITS: we will be taking you on the journey of the making of the Book of Spirits. Every month another Design, Brand and Story, every month two posts, one about design, one about production… taking you behind the scenes. In the end every single project will get it’s own separate 3 fold, including visuals, explanations and the real produced label, so you can see, read, touch, and feel. Finally, all project 3 folds will be gathered in a quality hardcover box, transforming it into “the Book of Spirits”.   For this great new adventure, we partnered up with some industry leaders, who will be contributing their finest materials and techniques (in alphabetical order): Avery Dennison Label and Packaging Materials – label paper supplier ESTAL – glass bottle supplier LEONHARD KURZ – hot foil and tool supplier REYNDERS label printing – label printer And ourselves Van Heertum Design VHD – creating all designs   After the production, beginning of 2026 you can win 1 of the 500 books we will be giving away for free!!   HOW CAN I GET ONE FOR FREE? - Make sure you follow Van Heertum Design VHD on Linkedin - leave the comment “book” on this post and tag a friend who might be interested in following this journey as well. That’s it! - Make sure you send me, Rob van Heertum , a connection request so we can communicate on Linkedin about your contact information.   You can also follow the journey on Instagram @the_book_of_spirit if you want.     Ladies and Gentlemen, I hope you as excited as we are to start the journey!  

🚨 BREAKING NEWS 🚨 … in 2025 we will be taking you on a journey! The making of “The Book of Spirits”   You are used to our inspiring post about spirit design, new technologies and Future Friday ai posts. But we want and need to keep on reinventing ourselves to stay ahead and creative interesting content. So we are going to combine everything, hook them up to real brands and produce them.   For our new adventure we partnered up with some industry leaders (in alphabetical order): Avery Dennison Label and Packaging Materials – label paper supplier ESTAL – glass bottle supplier LEONHARD KURZ – hot foil and tool supplier REYNDERS label printing – label printer Van Heertum Design VHD (ourselves ;-) - design agency   This entire year we will be designing and creating amazing label designs and spirit projects, taking you behind the scenes. The goal is to be posting twice every month on design and on production and coming with a new design every month. These designs will be really produced, and most will be coming to the market. In the end we will put all our work in “the book of spirits”, where you can find all info on each project, visuals and even the real produced labels.   We have even turned our Future Friday Instagram page into the @the_book_of_spirit page, where you can also follow the complete journey.   Most importantly, which we will be mentioning every post, YOU CAN GET A BOOK FOR FREE. At the end of our journey, the beginning of 2026 we will be giving away 500 books for free. The only thing you must do to have a shot at receiving one of the 500 books is the following 3 things: - Make sure you follow me on Linkedin - Rob van Heertum - Make sure you follow VHD on Linkedin - Van Heertum Design VHD - leave the comment “book” on this post and tag a friend who might be interested in following this journey as well. That’s it! You will be contacted to put your details on the list.   Ladies and Gentlemen, I hope you are looking forward to this journey as much as we are! Keep an eye out for the first post about the book cover label (sneak peak in this post) in February!   Cheers and have a great weekend!   #bookofspirits #spiritdesign #spirits #labeldesign #labels #design #journey

We always try to celebrate every milestone, how small it might be... For some of you it might be normal ;-), but we have always been talking about how cool it would be to have 1.000 likes on a single post. Well we reached our goal on the PENTAWARDS Instagram post about our Øl'søn Gin design today. Even more motivated to keep this going... So let's have some cake today with our team and crack on with 200%!!!

Van Heertum Design VHD's packaging design for Gothic Angels Distillery. Inspired by the history of Toruń, Poland, the packaging features a bold cross symbol and playful, game-inspired elements that blend tradition with a modern twist. The label, printed on extra white uncoated felt-marked paper, offers a beautifully tactile experience, enhancing the bottle’s memorability and adding an elegant finish. #DailyDesignInspiration #pentawards #packagingdesign #packagingdesigninspo #packaginginspiration #packaging #spiritspackaging #spiritsdesign #ginpackaging #ginlabeldesign

LIGHT IT UP...today we received a new batch of awesome bottle designs, for our client inspirations sessions, from our friends at Dekorglass Działdowo S.A. This time with a very special design, showing the latest LED technology and the use of it on a real bottle. They developed and implemented this technology thanks to their close collaboration with SARALON GmbH. The SaralLight technology is really amazing, creating another layer in the brand design experience. When you take the bottle in your hands, and your hand makes contact with the bottle, the lights light up. Amazing. Next to this, there are some amazing samples with 3D printing technology, metallization techniques etc. Designs really come to life.... Special thanks to Agnieszka Miller-Żułtowska for sending over these samples and keeping us updated on the latest technologies, and abling us to show our clients what is possible in production. If you want to have an inspirational design session for your spirit brand, and see what possibilities are out there to give your brand the extra edge you are looking for to create more sales... Just send me a DM!!! #spiritdesign #bottledesign #newtechnology #luxurydesign #vanheertumdesign #dekorglass

Time to say Good Bye.... Future Friday has developed into an institution you might say, where people are looking forward to it's posts on Fridays. We have taken on ai as a new technology to stay and started to create, to learn, to experiment and to start sharing exiting posts with you all the entire 2023. But as technology continues to develop, we also must develop with it. ai is now even part of the project briefings we get from clients, showing us what they like and don't like. So we think just creating beautiful pictures like we did, has become a bit.... been there, done that..... This year a lot of new technologies have arrived and developed onto the market in spirit, bottle and label production. So we have decided to bring them to your doorstep in our posts this new year. We created a plan to take you on a journey and to become part of this journey... Shortly we will launch this new project and share it with you all, so be patient and something great will come, and hopefully you will be just so exited as we are. Saying good buy to Future Friday, but saying hello to.... Have a great weekend!!

Happy New Year!!! Our first news…. We won 3 World Brand Design Society Awards!!! Can this year start any better?! We won with our design work for: - Silver for Øl'søn Gin (Poland) - (Michał Olszewski 🎉 ) - Commended for Brain Melt Cold Brew Coffee (UK) (BrainMeltGroup, Shea Ryan-Smith and team 🎉 ) - Commended for Drop Bock co-branding, liquorice stout beer, in cooperation with Thunder & Bold, (Concorp BV, Frontaal Brewing Company, Joost van de Sande, Amber Verschuur 🎉 ) Very proud and can’t wait what the new year has to offer, but you can be sure we will be posting and keeping you up to date like always.   Have a great day!!