Whatagraph

🌟 What makes new joiners thrive at Whatagraph? 🤔 Curiosity ❓ Courage to ask questions to understand 💡 Drive to find solutions These are the qualities that Gibson highlighted when we asked him to describe people who thrive at Whatagraph during our annual anniversary catch-up. In his three years as a Backend Engineer, Gibson has found joy in two key aspects of his role: the flexibility of remote work, which allows him to maintain a well-balanced life as an early bird, and the opportunity to collaborate with a team. Working in a team environment has been particularly meaningful to him, providing countless opportunities to learn and enhance his skills as an engineer. Gibson’s reflections remind us of what makes our culture special – the continuous pursuit of improvement and growth, all made possible by our collaborative environment. Thank you, Gibson, for three incredible years of dedication and impact. We’re so proud to celebrate this milestone with you and look forward to achieving even greater things together! 🎉

🌟 Inspiring the Next Generation 🌟 This week, we had the pleasure of hosting a young curious student as part of National Shadowing Week, organized by Lietuvos Junior Achievement 🙌 Estera spent the day shadowing our CEO Justas Malinauskas. From cozy chats about Whatagraph journey to exploring our work environment and learning about the day-to-day dynamics of our team, it was a day filled with interesting experience and - we hope - inspiration. 💡 Here’s what Estera had to say about the day of shadowing: ✨ “I really enjoyed spending half a day at your company – it was a pleasure meeting the team and getting a closer look at the work you do. It was fascinating to see how everything looks from the inside. The atmosphere in your office is very cozy. What stood out the most was the story you shared about Whatagraph’s beginnings and the advice you gave me. It was very interesting to learn how everything started and how the company grew to its current level.” ✨ Thank you for visiting us, and for reminding us of the power of mentorship and the excitement of exploring career paths ahead! 🙏

Catch this highlight from last week’s event, where we explored how top agencies like Noise New Media and Peak Seven Advertising are transforming their workflows and gaining speed with a holistic view of their campaigns. 📊💡 Cheyenne Skye and Kimberly Strickland shared their insights on tackling scattered data—and how Whatagraph’s new Performance Monitoring capability is providing real-time, actionable insights to help them make smarter decisions faster. 👉 Don’t miss the full recording here to dive into these strategies and elevate your own data approach - link the comments.

🤔 Are you spending too much time at your agency manually compiling data? Then save the date—November 7th! We’re hosting an online event where we'll share strategies to turn your scattered data from various sources, channels, and platforms into actionable insights for your clients and your agency. If you’re looking to save hours of manual work and deliver better results for clients, this session is for you. Check out the video from our Head of Product and one of the speakers, Agnė Kuniutytė, for all the details, and grab your spot via the link in the comments. See you next week!

Managing 100s of client campaigns on so many different channels can be overwhelming 😮💨 To help ease that pain, we’re hosting an online event on November 7th where our very own CEO Justas Malinauskas, Head of Product Agnė Kuniutytė, and two digital marketers from leading agencies: → Kim Strickland, Digital Specialist at Peak Seven Advertising → Cheyenne Skye, Digital Marketing Analyst at Noise New Media …will share strategies on how to: 🔢 Bring all your data for client campaigns in one place 👀 Get a clear view of performance 🕵️ Analyze performance by client, channel, industry, location, and more 📈 Make quick decisions to boost ROI and lower costs for your clients 📝 Improve internal agency processes and Account Manager performance Plus, all registrants will get a chance to win a free 2-hour data stack audit where a data expert will share insights on how to optimize your current data setup. Can't make it? Register anyway and we’ll send you a recording.

Marketers, are you tired of wasting HOURS managing data on spreadsheets or clunky tools? 😩 We get it. With so much data scattered across different platforms, sources, and accounts, it’s painstaking to manually compile it all in one place. Plus, different platforms use different metrics and dimensions (e.g. Facebook Ads vs. Google Ads), making it 10x more complex to standardize data.  But…what if you could bring all this data onto one platform and get actionable insights in seconds? 👀 Great news — you can! We’re super excited to announce the launch of Performance Monitoring — a set of solutions that make it refreshingly easy to group, organize, and monitor your data in one place. You can now: ✅ Group 100s of similar data sources under one roof in seconds, and report aggregated metrics as one unified metric ✅ Analyze your data by client, business type, location, Account Manager, or more using custom tags   ✅ Visualize your key metrics and trends from all your sources in one view When you have all these insights neatly centralized on one platform, you can strategize better for your clients and make fast decisions to boost ROI and lower costs. The bottom line? Your clients succeed, you succeed, and the both of you form a long-term partnership. 🤩 Want to learn more about Performance Monitoring? Check out the link in comments 🔗

🎯 Growth 👥 Best colleagues ever had 📚 Learning not in a traditional way 👆 3 things that came to Mila’s mind when we asked her to describe her past year at Whatagraph during our annual anniversary catch-up. Over the past year, our Customer Success Manager, Mila Pavlovic, has not only grown professionally but has also contributed immensely to our team’s success. Mila shared that she loves the diverse client portfolio she gets to work with daily, but it’s the close relationships within the Success team, the unwavering support from her colleagues, and the celebrations of both small and big achievements that truly stand out. At Whatagraph, teams are guided, developed, and shaped by managers, but they are also enriched by everyone within the team. Each person brings their own personality and strengths, and we’re incredibly grateful to have Mila as part of our team. She’s not just contributing to the success of our customers, but also helping to build the strong, collaborative relationships that make our work so fulfilling. Here’s to many more milestones, Mila! Thank you for being such a fantastic part of our journey. 💪 ✨ #whatateam #EmployeeSpotlight #LifeAtWhatagraph

Save the date—September 4th! We’re diving into how to make client reporting smoother and more effective. If you’re looking to improve efficiency and streamline the process at your marketing agency, this session is for you.

Efficient client reporting is critical to your agency’s success, but too often, it’s bogged down by time-wasting practices. 🕒 Join us on September 4th for an insightful webinar where our own Misha Johanna and Linas Zemaitis will share strategies to streamline your reporting processes, eliminate inefficiencies, and boost your team’s productivity. 💡 Drawing from our experience with thousands of marketing agencies, we’ll show you how to make reporting more efficient and free up your team for higher-value work. 👉 Link to register in the comments. #ClientReporting #MarketingAgencies #Efficiency

Happy Wednesday, digital marketers! Today we're sharing some predictions from a latest Forrester report on the growth of the global digital economy by 2028, which was created through research-based estimates and drawn from interviews, public financial documents and Forrester’s own research. According to Forrester, the digital economy is expected to hit $16.5 trillion by 2028, equating to 17% of global gross domestic product, and with almost two-thirds of the total number coming from the U.S. and China. Some of the sectors that will increase their share in the upcoming years are online retail and online travel, with 9% and 7% CAGR from 2023 to 2028, respectively. Digital economy growth drivers can be divided into four core areas, as per the report: 1. Digital businesses 2. Digital skills availability 3. Digital public services 4. Digital research and development Digital businesses, many of which are funded by advertising, are a major driver of growth. Putting a price on free advertising-driven digital goods would increase the size of the digital economy by 25%. Room for growth still remains, especially in the European Union, where just 45% of enterprises have adopted the cloud and only 1/3 use data to improve decision making. Tech spend, according to the report, will be provided not only by private companies, but the public sector as well. In order to successfully scale the global economy, tech spend on public services must reach $881 billion by 2024. As the report states, "The average total tech spend growth per year in Europe from 2024 to 2027 is forecast to be €83 billion, significantly lower than the €125 billion required by the European Commission to reach digital growth targets." Do you feel the outlook is optimistic for digital advertisers and tech companies? Feel free to discuss in the comments! #DigitalGrowth #DigitalTrends #DataTrends #DigitalEconomy #AgencyNews